Guest
Sam Dunning
Founder · Breaking B2B
Sam Dunning is the founder of Breaking B2B, a B2B SEO and web agency, and host of the Breaking B2B podcast, where he has interviewed roughly 350 marketing execs and founders. He started out in retail at a camera shop called Jessups before moving into web agency work at 18, later becoming a director of a web business he exited.
2 episodes · Customer Acquisition & Growth · Content & Storytelling · Data, Research & Measurement
one of the biggest killers of website performance is ego.
The website in most businesses case is not for us. We are not the buyer.
I used to think that you had to well people all the time and really it's more about understanding and resonating with folks compared to just trying to make yourself sound really cool.
Episodes
