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170 episodes for “Is self-publishing better than traditional publishing?”Reading this as Content Strategy
Aug 7, 2026

How One Book Generated $7M in Sales | Chandler Bolt

Chandler Bolt of SelfPublishing.com breaks down publishing costs, the eight milestones, the four Ps, and how a book drives leads, sales and referrals.

Chandler Bolt· Content & Storytelling· Personal Brand & Positioning
24 min
Aug 23, 2022

Kyle Creek on Rejected Ad Ideas and Personal Brand

Author "The Captain" Kyle Creek tells Ryan Alford how tweeting client-rejected copy built his following, and why a personal brand buys creative freedom.

Kyle Creek· Personal Brand & Positioning· Content & Storytelling
47 min
Nov 16, 2021

Alina Smith on K-Pop, TikTok and Music's Real Economics

Hit producer Alina Smith joins Ryan Alford to talk K-pop, publishing deals, growing on TikTok, female producers and the real money behind streaming.

Alina Smith· Content & Storytelling· Social Media Strategy
48 min
Oct 29, 2024

Anik Singal on the FTC, Compliance and Brand Building

Anik Singal on building a $40M business, losing it to an FTC investigation, and the five compliance rules every marketer needs to know.

Anik Singal· Mindset, Grit & Failure· Personal Brand & Positioning
52 min
Jul 8, 2022

Stranger Things Hits 1 Billion Hours: Marketing News

Ryan Alford and Christina Yasi cover Stranger Things' billion streaming hours, Coke and Lacoste product placement, YouTube Shorts, and TikTok strategy.

· Advertising & Paid Media· Social Media Strategy
27 min
Feb 27, 2026

Anik Singal on Surviving an FTC Investigation

Anik Singal tells Ryan Alford how an 18-month FTC investigation cost him a near-complete acquisition, and why brand and compliance saved his career.

Anik Singal· Mindset, Grit & Failure· Personal Brand & Positioning
17 min
Dec 13, 2019

Michael Cogdill: 29 Emmys, Storytelling, and the News

WYFF anchor Michael Cogdill on his father's alcoholism, winning 29 Emmys, partisan media, and writing She-Rain and Where Did Joe Go.

Michael Cogdill· Content & Storytelling· Mindset, Grit & Failure
40 min
Feb 8, 2022

Jaren Johnston on Nashville, Hits and The Cadillac Three

The Cadillac Three's Jaren Johnston on publishing deals, nine number ones, building a fan base from a van, and marketing music without radio.

Jaren Johnston· Content & Storytelling· Personal Brand & Positioning
42 min
Jan 31, 2023

Big Badasses in Business: 6 Founders on Building Brands

Kyle Creek, Jaren Johnston, Bruce Buffer, Sawyer Hemsley, Shawne Merriman and Howard Panes on branding, discipline and building something that lasts.

Kyle CreekJaren Johnston· Personal Brand & Positioning· Mindset, Grit & Failure
32 min
Jan 21, 2020

B2B Marketing Needs Humanity: The Case for B2H

Ryan Alford and Robbie Fitzwater on why B2B buyers act like consumers, how content pre-qualifies leads, and why LinkedIn is still an open field.

Robbie Fitzwater· Content & Storytelling· Social Media Strategy
36 min
Feb 28, 2023

The Real Truth Behind Today's Music Business

Coffey Anderson, Tyler Rich, Jaren Johnston, Alina Smith and Jenna Andrews on streaming money, country radio, fan bases and writing hits like Butter.

Coffey AndersonTyler Rich· Content & Storytelling· Personal Brand & Positioning
32 min
Feb 13, 2026

Agentic AI and Atoms: Ideas to Revenue With Ethan Ouyang

Ethan Ouyang of DeepWisdom explains how Atoms uses agentic AI to research, build, launch and monetize products without code or a big team.

Ethan Ouyang· Product & Innovation· Startups & Founding
16 min
Oct 27, 2020

Dave Gerhardt on Brand vs Performance in Ecommerce

Privy CMO Dave Gerhardt joins Ryan Alford to talk personal brand, email and SMS, Black Friday prep, and why brand building makes paid media work harder.

Dave Gerhardt· Personal Brand & Positioning· Ecommerce & DTC
36 min
Mar 17, 2026

AI Productivity vs AI Security: The Human Risk

Fable Security CEO Nicole Jiang joins Ryan Alford to explain why human behavior—not hackers—is the biggest risk in fast-moving AI adoption.

Nicole Jiang· Product & Innovation· Data, Research & Measurement
17 min
Nov 14, 2025

WordPress VIP CEO on AI, SEO and Owning Your Content

WordPress VIP CEO Nick Gernert on AI in content, what their data says about Google AI summaries, and why owned land beats rented platforms.

Nick Gernert· Content & Storytelling· Product & Innovation
17 min
Mar 26, 2024

A Thousand Horses on Music Industry Longevity

A Thousand Horses on life after "Smoke," label purgatory, going independent, how cover song royalties work, and why longevity beats chasing another hit.

Michael HobbyGraham DeLoach· Personal Brand & Positioning· Mindset, Grit & Failure
55 min
Aug 8, 2025

Big Badasses in Business: Buffer, Crumbl, Merriman & More

Kyle Creek, Jared Johnson, Bruce Buffer, Sawyer Hemsley, Shawne Merriman and Howard Panes on branding, bold ideas, discipline and building real businesses.

Kyle CreekJared Johnson· Personal Brand & Positioning· Startups & Founding
35 min
Jun 1, 2021

Larry Kim on Why Brand Is the Ultimate Growth Hack

MobileMonkey founder Larry Kim on Instagram DM automation, killing donkey projects, and why building brand beats every direct response tactic in 2021.

Larry Kim· Social Media Strategy· Advertising & Paid Media
40 min
Jul 30, 2024

Spencer Carpenter on How to Get Booked on Podcasts

Outlier Audio founder Spencer Carpenter breaks down podcast booking, why small audiences matter, and the follow-up strategy behind half his bookings.

Spencer Carpenter· Podcasting & Creator Business· Personal Brand & Positioning
1h 1m
May 15, 2026

Rethinking Your Team in the Age of AI

Oak Theory co-founder Veronica Shelton on AI adoption, blended roles, accessibility and leading without ego in a conversation with Ryan Alford.

Veronica Shelton· Hiring, Team & Culture· Leadership & Decision-Making
26 min
Jun 23, 2023

Coors Light's Bear Ad, Wendy's Jingles & Gen Alpha Marketing

Marketing news for June 23, 2023: Coors Light's Bear ad with Patrick Mahomes, Wendy's jingle remixes, Airheads' TikTok pop-up and Crayola's Gen Alpha push.

· Social Media Strategy· Content & Storytelling
26 min
Jan 3, 2023

Jen Gottlieb on Modern PR and the CIA Framework

Jen Gottlieb, named Maxim's #2 entrepreneur, shares her CIA framework for PR, why she sold her agency, and how rejection built her business.

Jen Gottlieb· Personal Brand & Positioning· Mindset, Grit & Failure
37 min
Aug 29, 2025

Veronica Shelton on Neurodiversity, AI and Oak Theory

Oak Theory co-founder Veronica Shelton on neurodivergent creativity, accessibility in tech, and how AI reshaped her team and saved mid six figures.

Veronica Shelton· Product & Innovation· Leadership & Decision-Making
33 min
Mar 23, 2021

ShipMonk's Jan Bednar on Ecommerce Fulfillment

ShipMonk founder Jan Bednar on bootstrapping to a $355M raise, branding a boring industry, and the SEO and referral engine behind 80% organic leads.

Jan Bednar· Ecommerce & DTC· Startups & Founding
38 min
Mar 28, 2023

Chefs, BBQ and Business: The Radcast vs Food Best Of

Casey Webb, Spike Mendelsohn, Jonathan Scinto, Noah Sims and Kosmo on turning a passion for food into a real business, from dish pits to Facebook ads.

Casey WebbJonathan Scinto· Personal Brand & Positioning· Customer Acquisition & Growth
42 min
Apr 1, 2025

Bedros Keuilian on Pivot or Perish in Business

Fit Body Boot Camp founder Bedros Keuilian on escaping the Soviet Union, building a franchise after 2008, and why businesses pivot or perish.

Bedros Keuilian· Mindset, Grit & Failure· Startups & Founding
42 min
Jan 14, 2022

Cancel Culture, Super Bowl Ads & Metaverse News

Ryan Alford and Joe Hamric break down cancel culture's real impact on brands, Super Bowl returns from Taco Bell and Avocados From Mexico, Wordle and Lime.

· Advertising & Paid Media· Content & Storytelling
49 min
May 21, 2024

Rick Jordan on Going All In and Taking a Company Public

Rick Jordan tells Ryan Alford what taking a company public really costs, how his personal brand landed the funding, and why 40% given fully still counts.

Rick Jordan· Personal Brand & Positioning· Leadership & Decision-Making
46 min
Sep 25, 2026

The End of Traditional SEO: Getting Found in the AI Era

Jason Kocina joins Ryan Alford to explain how businesses stay visible as search shifts to AI answers, and why messaging still beats every channel.

Jason Kocina· Content & Storytelling· Advertising & Paid Media
18 min
Jul 14, 2020

Esports Betting, Sponsorship & Twitch with Magnus Leppäniemi

Magnus Leppäniemi of Esports Entertainment Group joins Ryan Alford to break down esports betting laws, brand sponsorship, Twitch and free-to-play

Magnus Leppäniemi· Advertising & Paid Media· Customer Experience & Community
47 min
Jun 28, 2024

YouTube vs. TV, College Football 25 and Rivian's $5B

Ryan Alford and Chris Hansen break down YouTube's 9.7% TV share, marketing off the College Football 25 launch, Prime Day, and VW's $5B Rivian bet.

· Advertising & Paid Media· Social Media Strategy
51 min
Aug 11, 2023

Why Podcasts Became a Trusted News Source

Ryan Alford and Chris Hansen cover the 45% jump in news podcast downloads, Pepsi's Flamin' Hot Fast & Furious stunt, TikTok's out-of-home push and Taco

· Podcasting & Creator Business· Advertising & Paid Media
28 min
Feb 13, 2024

Employee Benefits That Pay You Back: Tanner Gardner

Tanner Gardner explains how a Section 125 program can cut employer FICA costs, boost employee take-home pay, and win the recruitment battle in 2024.

Tanner Gardner· Hiring, Team & Culture· Money, Investing & Wealth
36 min
Aug 10, 2021

How Cinebody Turned an iPhone Rig Into Video Software

Cinebody co-founder Tyler Webb on a $250K Kickstarter, crowdsourced music videos, patented capture control, and why brands need a real video strategy.

Tyler Webb· Product & Innovation· Startups & Founding
42 min
Aug 14, 2026

Podcast Advertising Is About to Change | Jeff Umbro

Jeff Umbro of The Podglomerate joins Ryan Alford on the shift to programmatic podcast ads, video, consolidation and the decline of narrative shows.

Jeff Umbro· Podcasting & Creator Business· Advertising & Paid Media
28 min
Aug 5, 2025

Joe Foster & Ben Weiss on AI 3D-Printed Shoes

Reebok founder Joe Foster and Syntilay's Ben Weiss on AI-designed, 3D-printed custom shoes, creator shoe deals, and their Times Square pop-up.

Joe FosterBen Weiss· Product & Innovation· Personal Brand & Positioning
35 min
Aug 6, 2024

Buying Real Estate Without Banks: Chris Prefontaine

Chris Prefontaine explains owner financing, lease purchase, subject-to, and the Three Paydays model for buying real estate without a bank loan.

Chris Prefontaine· Money, Investing & Wealth· Retail & Physical Business
39 min
Apr 11, 2023

Michael Hobby on Smoke, Record Deals and Going Indie

A Thousand Horses frontman Michael Hobby tells Ryan Alford how a $20 guitar led to a number one hit, three record deals, and life as an independent artist.

Michael Hobby· Mindset, Grit & Failure· Content & Storytelling
47 min
May 20, 2022

Sonic Cheez-Its, Military Metaverse & Peloton's Ad Drop

Ryan Alford and Christina Yasi cover the US military metaverse, Fortnite brand activations, tokenized art, Cheez-It's Pandora cheese and Peloton's ad cuts.

· Advertising & Paid Media· Product & Innovation
37 min
Feb 16, 2021

Michael Loeb on Startups, Friction and B2B Payments

Serial entrepreneur Michael Loeb on Synapse, incubating Priceline, why 8 in 10 startups fail, disrupting insurance, and fixing B2B checkout with Credit

Michael Loeb· Startups & Founding· Product & Innovation
46 min
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