Guest
Brendan Kane
Founder and author · Hook Point
Brendan Kane is the founder of Hook Point and author of The Guide to Going Viral, Hook Point and One Million Followers, after more than a decade working behind the scenes for movie studios, athletes and celebrities including MTV, Taylor Swift, Rihanna and Ikea. He built one of the first social media advertising companies, scaled to managing about $100 million a year in ad spend, and spent eight years developing a creative model based on analyzing over 500 storytelling formats.
2 episodes · Social Media Strategy · Content & Storytelling · Personal Brand & Positioning
AI is a tool. It's not a solution and people think that AI is automatically going to make them go viral or have success and the reality is it's only as good as your understanding of how to use it.
Social media is very simplistic in that it's just another storytelling medium, it's another storytelling platform, and it's literally survival of the fittest for the best storytellers.
just even think about the fact that nobody can take your personal brand away from you.
Episodes
