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Build the Business First, Then the Personal Brand

Marian Esanu tells Ryan Alford why personal branding should come after you build a real business, plus his competitor research playbook for content.

Fame Engineering: Michael Valor on Brand Positioning

Valor Media CEO Michael Valor breaks down fame engineering, Instagram growth, verification, and why PR should be step one for profitable businesses.

Instagram Growth Hacks with Growth God Julian Walder

Julian Walder, the Growth God, joins Ryan Alford to break down Instagram growth hacks, story tags, Reels, ad spend, and why substance beats follower

Ecommerce Holiday Strategy With Robbie Fitzwater

Robbie Fitzwater joins Ryan Alford to break down holiday ecommerce planning: building VIP email lists, scaling in-store experts online, and picking a

Turning Followers into Brand Ambassadors: Luke Yarnton

The Rave's Luke Yarnton explains how to build an ambassador army from your own customers using nano and micro influencers, one simple ask, and

HOW TO GET MASSIVE GROWTH on TIKTOK with The Leighton Show

Apple Music Replay vs. Spotify Wrapped + Pop-Tarts Bowl

Ryan Alford and Chris Hansen break down Apple Music Replay, the Pop-Tarts Bowl edible mascot, Black Friday 2023 numbers and Walmart's shoppable rom-com.

Spotify Video Ads, TikTok's Lawsuit & Microsoft's AI Model

Ryan Alford and Chris Hansen break down Spotify's video ad push, TikTok suing the US government, Microsoft's MAI-1 and Liquid IV's rebrand.

Gen Z Breaks the Marketing Mold - Weekly Marketing News

Ryan Alford and Christina Gossi cover Musk's Twitter deal, Instagram's new ad placements, TikTok fake profiles and how Gen Z is ending mass marketing.

Buff City Soap's 10x Year: WooCommerce to Shopify

Buff City Soap's Sanjay Jenkins on replatforming to Shopify, 10x growth, SMS marketing, and crediting franchisees for online sales.

Pepsi vs Coke Zero: The Brand War Continues

Ryan Alford, Josh Hill and Joe Hammrich cover Pepsi's #MyCokeBreakUp campaign, Facebook's most viewed content, Apple photo scanning and Monster Cereals at

Paul Ross on Why You Should Never Ask for the Order

Subconscious sales trainer Paul Ross tells Ryan Alford why asking for the order lowers close rates and how language makes prospects convince themselves.

How One Book Generated $7M in Sales | Chandler Bolt

Chandler Bolt of SelfPublishing.com breaks down publishing costs, the eight milestones, the four Ps, and how a book drives leads, sales and referrals.

Personal Branding in 2026: Credibility vs. Authority

Ashley Stahl joins Ryan Alford to explain credibility vs. authority, why TEDx still works, and how one great talk turns attention into real income.

Spotify vs. Joe Rogan and $500M Metaverse Real Estate

Ryan Alford and Joe Hamric cover the Spotify artist boycott, metaverse land sales, NFT money laundering and the week's best Super Bowl ad news.

Coors Light's Bear Ad, Wendy's Jingles & Gen Alpha Marketing

Marketing news for June 23, 2023: Coors Light's Bear ad with Patrick Mahomes, Wendy's jingle remixes, Airheads' TikTok pop-up and Crayola's Gen Alpha push.

2021 Marketing Trends: Get Your Audience Involved

Ryan Alford and Radical's Josh Hill preview 2021 marketing trends: social selling, user-generated content, brand community, purpose and ad platform picks.

Tyler Harris on Personal Branding in Uncertain Times

Tyler Harris joins Ryan Alford to talk GVL Hustle's give-back pivot, leading through COVID-19, time blocking, and going deeper instead of chasing

Category Creation: Billion Dollar Advice from Chris Lochhead

Christopher Lochhead joins Ryan Alford to explain category design, why categories make brands, and how legends create demand instead of competing for it.

Turning Customers Into Your Best Marketers | Luke Yarnton

The Rave co-founder Luke Yarnton explains how brands find influential customers already buying from them and build an always-on ambassador army.

Coffey Anderson on Followers vs. Customers

Country star Coffey Anderson tells Ryan Alford how he built a label in his garage, went viral on TikTok, and turned Netflix fame into real revenue.

Brendan Kane on How to Actually Go Viral on Social Media

Brendan Kane breaks down proven storytelling formats, the generalist principle, why algorithms reward retention, and where AI actually fits into going

Retail Media Hits 11% of Global Ad Spend

Ryan Alford breaks down retail media's 11% share of global ad spend, YouTube Shorts monetization, BeReal paid features and the Hardee's rebrand.

Instagram Ditches Swipe-Up Links: Marketing News 8/27/21

Ryan Alford and the crew cover Instagram's link stickers, OnlyFans' reversal, Elon Musk's robots, Mtn Dew Flamin' Hot and Apple's photo scanning.

Marketers' Biggest Concerns Heading Into 2024

Ryan Alford and Chris Hansen break down Ad Age's 2024 marketer concerns, AI social media predictions, and why Instagram Reels beats TikTok for brands.

Organic Conversions on TikTok and Instagram

Kenda Laney breaks down TikTok's watch-time algorithm, Instagram as a nurturing platform, the four buyer types, and her million dollar content plan.

Marketing News July 22, 2022: Lotus on TikTok

Ryan Alford and the team break down Lotus Cars' TikTok playbook, Toyota's dance challenge, shoppable Love Island, Moxy AR and Krispy Kreme's gas promo.

Richard Bliss on LinkedIn Social Selling That Works

LinkedIn top voice Richard Bliss reveals why video and links kill your reach, and the text-post formula that guarantees 1,000+ views in 24 hours.

Brendan Kane on the Science of Going Viral

Brendan Kane of Hook Point tells Ryan Alford why storytelling formats, retention and human judgment beat algorithms, hacks and AI-generated content.

Spencer Pratt on Crystals, Reality TV and Real Business

Spencer Pratt tells Ryan Alford how a crystal obsession became Pratt Daddy, why the villain edit backfired, and the costly lessons of ads, staff and COVID

Building Predictable Revenue Systems with Josh Troy

Josh Troy on RevOps, AI outbound agents, cold calling, and pipeline reactivation, and how founders build predictable revenue instead of chasing leads.

Stanley Targets Men, Apple's Gemini Deal & March Madness

Ryan Alford and Chris Hansen break down March Madness economics, paid membership programs, Apple's Google AI talks, Stanley's push into men's products and

Podcast Advertising Is About to Change | Jeff Umbro

Jeff Umbro of The Podglomerate joins Ryan Alford on the shift to programmatic podcast ads, video, consolidation and the decline of narrative shows.

Pelosi Tracker to $1B Fintech: Chris Josephs of Autopilot

Autopilot co-founder Chris Josephs on the Pelosi Tracker, copy-trading politicians and hedge funds, 401k fees, and why virality is overrated without a

AI Can't Replace Human Writers: WGA Strike & Ad News

Ryan Alford, Christina and Chris Hansen break down the WGA strike over AI, Gmail blue checks, YouTube Shorts ads, TikTok's creator fund and more.

Ryan Alford on Speed, Virality and Being Different

Ben Harris of GOALINK turns the mic on Ryan Alford: marketing at the speed of now, a 500 million view viral video, and why different beats better.

Paul Hutchinson: Sound of Freedom and Child Trafficking

Sound of Freedom producer Paul Hutchinson on undercover rescues, why giving 20% built his wealth, and how the film got made after five years of rejection.

Tariffs, ESPN Streaming and the Trading Card Boom

Ryan Alford and Chris Hansen talk tariff strategy with author Arjan Singh, plus ESPN's streaming launch, Airbnb services and Apple's brain interface.

Dunkin' Paint, Google vs Amazon and Truly's Dua Lipa Ad

Ryan Alford and Reiley Clark break down Dunkin's Backdrop paint drop, Google's ecommerce push, Walgreens ad tech and Truly's Dua Lipa campaign.

Alcohol Buying Shifts Home, Plus Reels Payouts and AI

Ryan Alford and Christina Gassi cover at-home alcohol trends, Meta's new Reels payouts, Tucker Carlson on Twitter, and Chick-fil-A's geofencing pilot.