Topic

Customer Acquisition & Growth

197 episodes. 134 operators. Every line below is a verified passage from the transcript.

197Episodes

134Operators

24Verified quotes

36Questions answered

The episodes

How to Build a Profitable Turo Rental Fleet with George Madden

The End of Traditional SEO: Jason Kocina on Getting Found in the Age of AI

Turn Your Expertise Into Income: Mitch Matthews on Coaching, Speaking and the Authority Bridge

This One Platform Could Replace Your Entire Business Tech Stack | Robin Alex

Are You Marketing Jobs or Just Posting Them? The Critical Difference

How Earned Media Gets Your Business Recommended by AI with Brett Farmiloe

Why Is Your Best-Selling Product Losing You Money?

Podcast Advertising Is About to Change Everything | Jeff Umbro

How One Book Generated $7M in Sales | Selfpublishing.com with Chandler Bolt

Earn Attention, Don’t Steal It: Steve Pratt on Creative Bravery and Better Marketing

Build Wealth the Boring Way: Passive Income, Trust and Better Leads With Dani Lynn Robison

The Science of Going Viral: Why Storytelling Beats Algorithms and AI

How Brands Turn Customers Into Their Best Marketers | Luke Yarnton

From Finance to Netflix: Chris Allen on Influence, Sales, and Startups

Founder Lessons From Scaling, Going Public, and Rebuilding | Rick Jordan

In their words

I think about five years ago it felt good to sign new customers, that like what you're saying, the whole thing was like growth and customer acquisition, and that's what the world is on. And now it feels so good when someone tells us something worked.

Ishveen Jolly · The Future of Influencer & Athlete Marketing with Is (24:02)

Whenever I've talked to a salesperson and asked if they had enough leads, they've always answered, no, we need more leads.

Jason Kocina · The End of Traditional SEO: Jason Kocina on Getting (6:54)

It's like anything else, even though this world is moving so fast, the funnel is the funnel.

Casey Hurbis · The Future of Sports Betting Marketing: AI, Brand Ex (19:54)

What you're talking about is the funnel, is the top funnel, middle funnel, bottom of funnel.

Ryan Alford · Why Is Your Best-Selling Product Losing You Money? (17:41)

They determine whether 10 people or 10 million people see your content. And they're looking for one thing and one thing only. And that's retention.

Brendan Kane · The Science of Going Viral: Why Storytelling Beats A (26:31)

You're losing leads, losing potential business that you didn't even know is coming through the door and your competitors are getting a free lunch.

Sam Dunning · How to Build a Website That Actually Converts With S (15:05)

I think the number one truth is you don't need more leads. You need to stop wasting the ones you have.

Dani Lynn Robison · Unlocking Passive Income: Secrets to Real Estate Suc (19:45)

I'm paying top of funnel today. I know conversions going to take some time. And I think that's okay.

Jann Parish · Purpose-driven Marketing with Jann Parish, CMO and P (27:07)

You want quality leads. You don't want to just want every lead.

Dr. Deepak Dugar · The Art of Attracting the Right Clients for Your Bus (16:58)

But what we're seeing today with LLMs, it's a dramatic transformation in terms of now people might start top of funnel in an LLM and gradually work themselves all the way to the bottom of the funnel and be ready to purchase when they convert from an LLM over to a website.

Brett Farmiloe · How Earned Media Gets Your Business Recommended by A (6:58)

It works out to about one video for per day, which gives you a very solid baseline for conversion, which leads me to my next point, which is that you don't need to be posting 75 times a day to be successful if your content is psychology based and impactful.

Kenda Laney · Organic Conversions Across Platforms with Kenda Lane (30:33)

You get a little bit of what you'd expect in that the upper funnel messaging has more impact in the long term less impact on the short term lower funnel messaging has more impact on short term less impact on long term.

Imran Hirani · Playing the Short Game - A Nielsen Study on the Impa (22:14)

What comes up again and again

Define growth as revenue growth without burning a bunch of capital, which can come from retention just as much as new sales. (With $50K Left and a 40% Failure Rate, H)
Use SMS and Instagram DMs as lower-funnel conversion channels, not top-of-funnel awareness plays; rising digital CPCs mean brand building may now belong on radio, podcasts, satellite radio and CNBC. (OmniChat - unlocking the incredible powe)
Once you hit roughly $1M-$5M and find product-market fit, switch from growth by addition to growth by subtraction: pick one customer type, one lead product, one channel and deprioritize the rest. (Why Is Your Best-Selling Product Losing )
Before fixing your funnel, get the leadership team to answer the same 40 questions about the customer - misaligned definitions of the ideal client make messaging and conversion impossible. (Why Is Your Best-Selling Product Losing )
Instead of vertically integrating into businesses she wasn't passionate about, Dani identified her core strength in lead generation and spun it out as Oodles of Leads, which scaled in under six months starting with roofing. (Build Wealth the Boring Way: Passive Inc)
Treat audience growth and audience retention as separate disciplines with different data and different tactics; polishing your intro matters for loyal listeners but for a new listener the only job is keeping them from hitting stop. (Podcasting’s Next Era: Chat Shows, Video)
Year one success is measured less by acquisition, which Casey calls natural funnel, and more by strengthening the middle of the funnel and elevating premium mass and VIP players. (The Future of Sports Betting Marketing: )
Growth at all costs almost killed the business in 2022; the company reoriented to profitable growth using a private-equity-style playbook of acquiring and owning the games and properties it sends users to. (Earn While You Scroll: Inside Mode Mobil)
Open Sponsorship has flipped its own growth focus toward retention, aiming to win a client's podcast and events budgets rather than starting from scratch with new accounts. (The Future of Influencer & Athlete Marke)
Measure leads as your scaling metric, per Michael Masterson's Ready Fire Aim: if you're getting 5,000 leads, figure out how to get 7,000, then 8,000. (Cracking the Code: Lead Generation Secre)

Questions this topic answers

All 197 episodes

Search within

Oct 2, 2026

What is the difference between upper funnel and lower funnel marketing?

Why is customer lifetime value more important than customer acquisition?

How can a business respond to leads faster using AI voice agents?

How do you map a customer journey for long-term retention?

Why isn't installing EOS fixing my growth problems?

How do you use a book to generate leads and close sales?

Why doesn't short-term performance marketing build long-term growth?

What is the best way to get more leads for a home service business?

All 197 episodes

How to Build a Profitable Turo Fleet With George Madden

The End of Traditional SEO: Getting Found in the AI Era

Mitch Matthews on Turning Expertise Into Income

Robin Alex on Replacing Your Business Tech Stack

Hiring Is a Marketing Problem: Nicole Feenstra

Earned Media and AI Search with Brett Farmiloe

Why Great Products Still Lose Customers: Lisa Holladay

Why Your Best-Selling Product Is Losing You Money

Blue Moon and White Claw Brand Lessons With Tony Vieira

Podcast Advertising Is About to Change | Jeff Umbro

How One Book Generated $7M in Sales | Chandler Bolt

Steve Pratt on Earning Attention and Creative Bravery

Dani Lynn Robison on Boring Wealth and Better Leads

Brendan Kane on the Science of Going Viral

Turning Customers Into Your Best Marketers | Luke Yarnton

Why Brand Loyalty Is Dying: Shopper Promiscuity Explained

Chris Allen on Netflix Fame, Sales, and Startup Pivots

Rick Jordan on Going Public, Failing, and Rebuilding

Tanner Chidester on Sales, Offers and Why Founders Stall

AP x Swatch: How Luxury Brands Create Demand Now

Building Predictable Revenue Systems with Josh Troy

The Business of NIL with Justin J. Giangrande

FightCamp's Khalil Zahar on Surviving the Valley of Death

Real American Beer's Playbook for Breaking Into Big Beer

Personal Branding in 2026: Credibility vs. Authority

AI for Small Business Growth with Dave Charest

Ken Goldin on Attention, Hype and Collectibles

John Benson on Why AI Content Isn't Converting

Kaylor Betts: Stop Consuming, Start Winning

Paul Ross on Why You Should Never Ask for the Order

Agentic AI and Atoms: Ideas to Revenue With Ethan Ouyang

How to Build a Website That Converts With Sam Dunning

Brett Berish on Building Spirit Brands His Own Way

Inside the Rental Car Business with George Madden

Jon Davids: Build a Movement, Not a Marketing Funnel

Tom Webster on the Brutal Truth About Podcast Growth

Build a Luxury Brand With No Ads: Dr. Deepak Dugar

Josh Pate on Building the No. 1 College Football Show

Email Marketing That Still Works in an AI World

Podcasting's Next Era with Jeff Umbro