Guest
Jason Kocina
Partner and Digital Marketing President · Publicity.com
Jason Kocina founded Checkerboard Strategic Web Development and has been helping companies build websites and market online since the 1990s, back when he was teaching people how to reserve domain names. He now leads digital marketing at Publicity.com, where the team combines PR, SEO, AI visibility, content marketing, paid media, and sales automation, and he is a co-author of The CEO's Guide to Marketing.
2 episodes · Advertising & Paid Media · Content & Storytelling · Personal Brand & Positioning
I haven't felt the way I feel about AI since the 90s. I felt that was a revolutionary time with the internet. And we're going to another one.
only way to let someone else do your marketing for you is if you go through that process to some extent. That we've seen whatever they want to say and that kind of defeats the purpose.
You have to be aware of you to buy from you.
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