Guest
Jason Kocina
Director of Digital Marketing and Media Relations · Publicity.com
Jason Kocina founded Checkerboard Strategic Web Development and has worked in marketing since the 1990s, back when he was teaching clients how to reserve domain names. He now leads digital marketing and media relations at publicity.com, where the firm blends earned media with SEO, AI visibility, content marketing and paid advertising.
1 episode · Advertising & Paid Media · Content & Storytelling · Personal Brand & Positioning
I haven't felt the way I feel about AI since the 90s. I felt that was a revolutionary time with the internet. And we're going to another one.
only way to let someone else do your marketing for you is if you go through that process to some extent. That we've seen whatever they want to say and that kind of defeats the purpose.
You have to be aware of you to buy from you.
Episodes
