Guest
Casey Hurbis
Chief Marketing Officer · BetMGM
Casey Hurbis joined BetMGM as CMO in December after serving as CMO of Rocket Mortgage and spending 25 years in automotive marketing. He leads a 150-person marketing team headquartered in Jersey City and launched the brand's 'Make It Legendary' campaign with Jon Hamm.
1 episode · Advertising & Paid Media · Content & Storytelling · Data, Research & Measurement
I always try to remind myself Ryan and those sleepless nights or those moments of mass tension is my calming forces. I tell myself, dude, if this was easy, everybody would do it.
The pace, the speed of which this business is changing is the fastest I've ever seen it.
And it wasn't like, well, Casey likes John Ham or CEO plays golf with so and so. And we know those conversations do happen, make no mistake. But let's let data and insights help kind of shape that pathway.
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