Guest
Christopher Lochhead
Co-Creator Category Pirates · Category Pirates
Christopher Lochhead is a marketing legend, number one Apple podcast host and bestselling co-author of Play Bigger and Niche Down who became head of marketing for a publicly traded software company at 27 after being thrown out of school at 18. He now writes the Category Pirates newsletter with partners including Nicholas Cole and Al Ramadan, teaching companies how to design and dominate new market categories.
6 episodes · Personal Brand & Positioning · Social Media Strategy · Advertising & Paid Media
don't market your product. Market your problem because the bigger, more urgent, and more strategic, the problem, the more time, money, and energy people will invest in solving the problem.
And what most people call a dialogue in our country today is actually just called waiting to talk.
So if you're going to be differentiated, you have to fucking be different. And if you're going to be different, you have to say something fucking different.
Episodes
May 25, 2021