Guest
Steve Robinson
Former Chief Marketing Officer · Chick-fil-A
Steve Robinson joined Chick-fil-A in 1981 as its first marketing leader after serving as director of marketing for Six Flags Over Georgia, and spent 35 years there as Chief Marketing Officer. He is the author of Covert Cows and Chick-fil-A and now consults with a small number of privately owned companies.
1 episode · Leadership & Decision-Making · Customer Experience & Community · Retail & Physical Business
Great brands only grow in great culture and great culture only happens when leaders define it and cultivate the soil.
but you need to understand the most important decision we make here is who we invite to join the organization.
I boil it down to two issues. It's too generous and it's ingenious.
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