Guest
Steve Pratt
Author of Earn It and co-founder · Pacific Content
Steve Pratt is the author of "Earn It: Unconventional Strategies for Brave Marketers" and spent roughly a decade in television and another decade running a digital music service and innovation lab at Canada's public broadcaster, where he started podcasting in 2005. He later co-founded what he describes as the first company on the planet dedicated solely to helping brands make podcasts, working with clients including McAfee, Red Hat and Ford, and now advises companies on broader content strategy from Vancouver.
2 episodes · Content & Storytelling · Podcasting & Creator Business · Advertising & Paid Media
I start with attention because if you don't have any attention, you have nothing. You have no audience, you have no time, you have no engagement, you have no trust, no relationships, no one's even hearing you, no one sampling.
there's nothing else in the planet where 1% success would be considered awesome.
It can't be some bait and switch trojan horse thing where it looks like it's a gift. But it's actually like a bunch of salespeople pouring out of the trojan horse and I close you.
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