Guest
Brett Berish
President and CEO · Sovereign Brands
Brett Berish runs Sovereign Brands, the family company behind Luc Belaire, Bumbu, McQueen, Villon and The Deacon, selling in roughly 80 countries. He entered the spirits business after his father's 45-year liquor career, launched Armand de Brignac (Ace of Spades) and now hosts the Self-Made interview series with emerging artists.
2 episodes · Personal Brand & Positioning · Product & Innovation · Customer Acquisition & Growth
I think building businesses is like improv when a community goes on stage and tells a joke They get the audience's reaction and then they tweak it for the next time and then they tweak it again and again and again
One of them which is a strange one is sometimes not having a plan is a great plan
If you want to use the example stick to the artist if the artist has a shitty song. It's a shitty song Doesn't matter who the artist is
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