Guest
Steve Oriola
CEO · Unbounce
Steve Oriola is the CEO of Unbounce, the landing page and conversion rate optimization platform founded in 2009, and took over leadership of the company in January 2024. He previously worked at Constant Contact and has spent his career in SaaS, where he runs businesses on cost of acquisition and lifetime value.
1 episode · Advertising & Paid Media · Customer Acquisition & Growth · Data, Research & Measurement
You cannot spend money without relevance after the click.
If you're just investing in ads to get people to a page and hope that they do the right thing and your salespeople know what to do, you're missing the boat.
The data is the differentiator and the accuracy can be the differentiator.
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