
Guest
Spencer Carpenter
Founder · Outlier Audio
Spencer Carpenter is the founder of Outlier Audio, a podcast booking agency, and a serial entrepreneur who spent roughly 15 years in music booking concerts, running small record labels and managing tours and artists. He started booking podcast guests in 2020 after his boss died of COVID and the music industry shut down, and now works with clients including Brandon Novak, James Wilks, Cameron Herold and Avery Carl.
1 episode · Podcasting & Creator Business · Personal Brand & Positioning · Content & Storytelling
There's so many people that say everyone's got a podcast now. It seems saturated. Okay, well, are books no longer coming out? Are you no longer making Instagram profiles or linked? I mean, it's just one more thing, but it's something that I think is way more valuable than a lot of the rest.
Half of my interviews are booked because I followed up.
But if you can have 50 of the right person listening to your podcast every week, super valuable.

