Guest
Jaime Schwarz
Founder of Brand Therapy; Co-founder, Team Flow Institute; CSO, Parallel Worlds · Brand Therapy / Team Flow Institute / Parallel Worlds
Jaime Schwarz holds the world's oldest NFT patent and spent years as a copywriter and creative director across more than a dozen agencies and a hundred brands before creating the discipline of brand therapy. He is also the founder of mart.art and .dj, and has co-founded seven startups, working on co-creation models, digital provenance and decentralized team flow.
1 episode · Product & Innovation · Content & Storytelling · Personal Brand & Positioning
Gen Z onward spends more on their digital clothing and they do on their physical clothing. I'm not saying we're all going to be wearing just digital clothing in 10 years, I am saying they're going to be the same thing.
it's not therapy for you. It's therapy for the brand.
And once you take your eye off the ball of creativity, you take your eye off the ball of humanity, which is what you're actually doing, connecting with humans.
Episodes
