The Self-Made Millionaire: Why Struggle Was His Greatest Advantage

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I've never done any drugs in my life, but to me, winning is a high.

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You have to be obsessed.

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I'm obsessed with winning.

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I'm obsessed with making deals happen.

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And not only winning for our company, but winning for both sides.

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It has to be fair.

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You also have to make sure that your business associate who you're doing service for is also winning because then it won't be a fair deal or fair trial.

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You don't win by following the playbook.

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You win by rewriting it.

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700 episodes deep with the people who actually built something real.

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No theory, no fluff, no shortcuts.

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This is Right About Now with Ryan Alford.

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Right About Now with Ryan Alford.

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What's up, guys?

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Welcome to Right About Now, your number one marketing and business show on Apple Podcasts.

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We thank you for that.

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It's not lost on us.

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And if you want this belt, you got to come take it out of my cold, dead hands because you made us number one and I'm keeping it.

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And my 6'5", 250 body ain't giving it up lightly.

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But you know what?

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I like fighters.

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I'm a fighter.

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I like people that work in the dirt all the way from the fields to fortune.

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Hey, it might just be the title of a new book from the founder and CEO of Global Processing Systems.

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He's the Maverick Mobile with the heart of gold.

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He is Moses Heredia.

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What's up, Moses?

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Hey, what's up, Ryan?

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Thank you for having me, brother.

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It's an honor to be on your show, on your podcast, man.

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It's good stuff.

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I've heard a lot of good things about you, my man, and I'm just honored to be here today, brother.

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Hey, likewise, I think we were cut from the same cloth in some ways.

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You on the West Coast, me on the East Coast.

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And I think when our friends connected us, they knew kindred spirits on some level, really respect what you've been doing, the way you've done it.

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And damn, pretty damn successful, brother.

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Getting after it, aren't you?

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Yeah, it really boils down to my mother.

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God rest her soul.

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She's not with me, but we come from humble beginnings.

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I remember I never had a babysitter in my life.

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She never pawned me on anyone.

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My mom was an immigrant from Mexico.

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I was raised in the fields, man, and I did a lot of chopped cotton.

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I did the peanuts, the cucumber, the bell pepper, the pecan.

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So I was raised out there.

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Some of my colleagues asked me, hey, how old were you when you started working?

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I was like, when I was a child being there, that was my playground.

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And then I just started working.

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So I helped my mother out and she taught me a lot of discipline, dedication and determination.

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And that's where it really came from.

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And all of our siblings, we work hard and just do the right thing.

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And that's what was taught.

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Now, my mom didn't come from wealth, obviously.

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She never cared about her skin color.

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She never cared about her education.

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And she was an immigrant.

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She would always teach me about faith.

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So that's what the book is about.

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It's about God, faith.

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and going all in.

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And that's what I did.

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And I've done that throughout my history with just a high school education.

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I was going to go into law enforcement.

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I got a little degree on that.

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It was in my DNA just to be an entrepreneur.

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At the young age, I was just out of high school and I started searching.

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Back in those days, I mean, the internet wasn't

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What it is today is you would go to the unemployment office and look at the bulletin board, what's offerings for any employment.

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So I remember seeing fast food environments and I remember seeing something that said telemarketing for a banking system.

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Right.

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And I'm like, you know what?

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That's something professional that I'd like to do because coming from the fields, I remember as a child, I was like, man, I'm never going to work in the heat.

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I'm never going to work in the soil.

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son, I learned the hard way, which was good.

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It was a good upbringing that my mother had taught me.

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The rest was history.

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So I got hired at a telemarketing department, which is still in the same industry I'm in today for credit card processing.

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This makes me feel old brother, but I think it's going 30 years now that I've been in the merchant services world.

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You look too good to be that old man.

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Let me ask you a question before we get into processing and what it took to grow that company.

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We've got a good mix of up and coming want to be entrepreneurs, 25 to 30 year olds, trying to get after it.

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Two executives that have already made it to a degree they're looking for insights or tips or different things that they could take from other executives like yourself.

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You used the words discipline and structured things from your mom.

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But, you know, I would guess that there's at least a handful of people that were in your circles or around that may have had similar influences from their family members, discipline or structure or attempts at it.

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Is it nature or nurture?

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You said DNA.

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What is the success like?

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Is it just innate or is it just a combination of variables that if we could formulate, we'd all be using it?

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It's a combination of a lot to make a full circle.

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So definitely discipline, dedication, and determination for me.

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And of course the DNA.

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But I even preach this to my staff every day.

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It's like be positive, productive, and proactive.

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It doesn't matter where you're at in life at this moment.

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We all have a backpack and that's all our problems.

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Leave that outside the office because once you leave, they're still going to be there.

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Come in here and transform yourself and hit it hard.

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One of the things outside of my DNA and family and being defensively,

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discipline dedicated was the competition.

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I always seen my associates as a sales agent because I was top sales in 94, 95, 96 and quarter 97 is when I got promoted.

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But what I would do is my colleagues were the ones that would motivate me because I couldn't have them beat me on in sales every month.

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And being on commission only, we would look at the board and see who was leading the board.

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And I'm like, oh man, I got to go get a couple more deals because Mario's up ahead of me.

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It's really your colleagues and your people who you surround with.

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One of the things that's out there a lot, and I am a true believer in this, you are who you hang around with.

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And in my book, it teaches that value core.

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When I was a kid, I was not an angel.

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I was a great athlete, but I could tell you that my grades started going down and south because I was hanging around my group of friends who would, after school, we would out and get some alcohol and have someone buy it for us.

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And then I'd go home and do my homework.

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And that's when

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God gave me the wisdom and the choice like, hey, you're going to the long path.

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But it has to do a lot, your influence of who you're around with.

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Yeah, you have a certain pedigree and DNA, and that's great.

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I see a lot of great athletes, brother, that have the pedigree, have just the stamina.

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But guess what?

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They are not surrounding themselves with the good core people, and they get in trouble, and they get set back.

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There's a lot of that out there that are great athletes that have that.

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Unfortunately, they lose, they throw their career away.

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So just like in sales or an entrepreneur, you can easily go the wrong path having bad traits and habits.

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So it's a combination of everything and you have to just stay on the grind and make sure that you have what I like to call the four G's, of course.

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But, you know, just stay disciplined, stay true to yourself and make sure you're very careful who you surround yourself with.

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You said it without saying it.

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And I'm going to point it out.

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It's one that took me a while.

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When I hire people now, I ask, are you competitive?

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How bad does it hurt if you lose Monopoly at home to your kids or to your siblings?

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They can tell me stories where I know it's not bullshit or something.

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I don't know.

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The competitive spirit plays a lot.

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It drives a lot in business.

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And sometimes we can go, oh, that can be unhealthy.

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Anything can be unhealthy.

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Everything in moderation, including moderation.

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You got to be competitive, right?

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You got to like, you want to win.

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You're absolutely right.

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You have to have that winning spirit.

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Even when I am still negotiating with the financial institution on a big project or a big deal, once a

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I hang up that Zoom call or even that phone call and I have the agreement and they say yes to everything.

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It's so emotional that I get tears in my eyes because the competitive spirit comes in.

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And to me, thank God I've never done any drugs in my life.

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But to me, winning is a high.

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You have to be upset.

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I'm obsessed with winning, I'm obsessed with making deals happen.

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And not only winning for our company, but winning for both sides.

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It has to be fair.

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You also have to make sure that your business associate who you're doing service for is also winning because then it won't be a fair deal or fair trial.

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I get emotional, especially when I'm working on a project.

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Some projects take months, but when there's a signed document and we make shake hands and we say, hey, we're going to use your services.

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We're going to ride together.

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That's just such a great high and a competitive spirit that I've had that since I was a kid, bro.

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I remember I was driving a 1979 Honda Accord and I was 19 years old.

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I would leave the customer's location and the customer gave me the agreement and I signed the dotted line and I would just drive in my car.

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Tears would come down my eyes and I'd just be so happy and thanking God, first of all, and just say, man, this is awesome.

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And just tears would come down my eyes because I was on commission only out there hustling, just surviving.

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It has to be a combination of stuff, but you have to be obsessed with winning.

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It's just an obsession with winning.

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And of course, like you said, everything in moderation.

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I'm not obsessed where I'm going crazy, right?

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And I have to see a shrink or anything like that or a therapist.

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But it has to mean something to you, though.

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100%.

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I don't want to go down the participation trophy route, but I guess I will.

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Everything's gotten convenient in life.

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And that's a good thing.

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Technology's made things convenient, Amazon.

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There's a lot of things that technology innovation have progressed forward so that the human life is easier.

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I'm not fighting that.

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That's a great thing.

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More efficient.

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We can get more things done.

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But it's also kind of conditioned us to this standard of comfort and not discomfort.

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That when there's discomfort, we get sideways.

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Because same thing.

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Oh, he's not going to like being third place.

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So we give him the participation trophy.

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No.

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I mean, in our house, there's winners and losers.

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I have four boys.

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You want to play horse with daddy?

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Be ready to lose.

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But now they're 15, 16 now, and Moses is getting closer than I want it to.

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I will lose ungracefully because I want to win.

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I want to stay out of the complete discord of politics and everything else.

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But there has been a comfort level that we've been ingraining in our kids and society with what it truly takes and that there are winners and losers, and there's outcomes for effort or non-effort.

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Absolutely.

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I agree with you.

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I can't even imagine what that household would be.

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All the testosterone going in there, man.

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So your poor wife, you know.

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Oh, she kicks our ass, man.

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She shoots a D1 basketball player.

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Oh, that's cool.

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There you go.

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She's competitive, man.

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Yeah.

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National champion.

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Oh, there you go.

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OK.

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So it's right up your alley, man.

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So you're safe.

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She's kicking their ass, too.

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They can't beat her in pig or horse yet, either.

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So yeah, she handles it.

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That's beautiful, man.

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What a family to have like that, man.

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That's amazing.

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So that's good, man.

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So yeah, I appreciate the family.

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Growing up, we were all close to, and I'm the youngest of four.

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Yeah, how was that?

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You were the baby, but the baby grew up.

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To be quite honest, I never knew or looked at myself as the baby.

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My mom, believe it or not, would tell me, hey, take care of your older brothers and your sister.

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I'm like, what?

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But you know what?

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Something about parents, they know something.

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Yeah.

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My older brothers were a little wilder than I was growing up, and she knew that I had a little sense.

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I would think before I would act on something.

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So she must have seen that trait because she would always pull me aside or call me even when I came to California.

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It's like, hey, make sure you're taking care of your brother.

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So I had a conversation with one of my older brothers about this one time, and he's like, what?

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Mom never told me to take care of you or anything.

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I'm like, well, there you go, man.

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She obviously seen something that you were out there still being wild.

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Family is everything to me.

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If it wasn't for my mother, I wouldn't be where I'm at.

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And of course, God, number one.

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And then my father still resides where I was born and raised with my sister and cousins, uncles.

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I got everybody back home.

233
00:10:34.794 --> 00:10:36.536
It was a small town where I grew up.

234
00:10:36.576 --> 00:10:38.758
I mean, I used to drive a tractor back then and work in the field.

235
00:10:38.798 --> 00:10:39.799
So it's super cool though.

236
00:10:39.819 --> 00:10:41.241
I love going back, Ryan.

237
00:10:41.341 --> 00:10:45.603
Because you get so stuck on the day-to-day, the grind, the day-to-day.

238
00:10:45.623 --> 00:10:48.644
And when I go back home, it's just a different environment.

239
00:10:48.704 --> 00:10:50.404
It's just different type of people.

240
00:10:50.444 --> 00:10:50.984
They stop.

241
00:10:51.024 --> 00:10:51.785
They say hi to you.

242
00:10:51.805 --> 00:10:52.505
They open doors.

243
00:10:52.565 --> 00:10:54.526
It's just the whole world just changes, man.

244
00:10:54.546 --> 00:10:56.526
Because I'm not even a quarter of a mile from Texas.

245
00:10:56.546 --> 00:10:58.107
So that's Texas where I was raised.

246
00:10:58.207 --> 00:10:59.929
So every time I shopped, I went to Texas.

247
00:10:59.949 --> 00:11:01.130
Every time I worked, I went to Texas.

248
00:11:01.150 --> 00:11:06.075
So Texas was really where, but it was New Mexico of the corner where I was born and raised and went to school there, man.

249
00:11:06.115 --> 00:11:11.341
But listen, like you're saying, I love to hear stories like that about your family, the kids and things, because that says a lot.

250
00:11:11.401 --> 00:11:12.121
And it's everything.

251
00:11:12.161 --> 00:11:14.183
Stay in close and unite and help one another, man.

252
00:11:14.243 --> 00:11:17.547
Talking with Moses Heredia from Fields to Fortune.

253
00:11:17.647 --> 00:11:21.870
Was this just where you pointed your talents and where it happened you landed?

254
00:11:22.130 --> 00:11:25.812
Or was it more purposeful than that in kind of growing this empire?

255
00:11:25.972 --> 00:11:32.416
When I started working for the second largest processor in the world, which was a national processing company at the time, I started at $4.25 an hour, right?

256
00:11:32.436 --> 00:11:34.237
I mean, just bare minimum telemarketing.

257
00:11:34.297 --> 00:11:36.779
I got promoted to telemarketing manager after a month.

258
00:11:36.879 --> 00:11:41.742
So I would be in charge of the telemarketers and we would make appointments for outside salespeople that were on commission only.

259
00:11:42.002 --> 00:11:45.826
Then I made an appointment one time and the gentleman on the phone was here in Southern California.

260
00:11:45.866 --> 00:11:50.230
And he said, you know what, my language barrier, I would feel more comfortable if it's someone in Spanish.

261
00:11:50.390 --> 00:11:51.912
And I'm like, oh, I speak Spanish.

262
00:11:51.952 --> 00:11:54.955
So then I started talking to him in Spanish and then wrote up the appointment.

263
00:11:55.075 --> 00:11:56.897
I gave it to my manager at the time.

264
00:11:57.177 --> 00:11:58.799
And he said, well, throw it away.

265
00:11:59.019 --> 00:12:01.041
We don't have any Spanish speaking sales agents here.

266
00:12:01.061 --> 00:12:01.161
Yeah.

267
00:12:01.201 --> 00:12:03.665
I'm like, okay, because the corporate office was in Louisville, Kentucky.

268
00:12:03.745 --> 00:12:06.469
And it was kind of like, what I said, I'm like, I'll take it.

269
00:12:06.489 --> 00:12:09.673
And he's like, no, you're better suited for me because you handle the office.

270
00:12:09.693 --> 00:12:10.435
You open the office.

271
00:12:10.455 --> 00:12:11.075
You close the office.

272
00:12:11.096 --> 00:12:12.357
You handle the 10 telemarketer.

273
00:12:12.377 --> 00:12:13.699
I'm like, listen, I need to go.

274
00:12:13.719 --> 00:12:15.682
I made the appointment and I feel comfortable going.

275
00:12:15.702 --> 00:12:16.203
So he said, yeah.

276
00:12:16.203 --> 00:12:17.384
I said, well, you better close it.

277
00:12:17.404 --> 00:12:18.704
So long story short, I went there.

278
00:12:18.904 --> 00:12:23.687
And for an hour that I was there at his location, I think I made close to $800 in 30 minutes.

279
00:12:23.867 --> 00:12:25.368
And I was like, there's no turning back.

280
00:12:25.468 --> 00:12:28.010
I came back in the office and I resigned as a telemarketing manager.

281
00:12:28.170 --> 00:12:29.730
And I went to 100% sales.

282
00:12:29.871 --> 00:12:33.573
I was a top salesperson in 94, backed it up with 95, backed it up with 96.

283
00:12:34.353 --> 00:12:38.158
And then in quarter of 97 is when I got promoted to territory manager.

284
00:12:38.258 --> 00:12:39.920
I did so well, Ryan, with that.

285
00:12:39.940 --> 00:12:42.463
They promoted me to district manager and then regional manager.

286
00:12:42.563 --> 00:12:51.113
And then finally, I was going to get promoted and they all made an offer to be vice president of sales for second largest process in the world at that time, National Processing Company.

287
00:12:51.173 --> 00:12:52.354
And that was to Louisville, Kentucky.

288
00:12:52.374 --> 00:12:54.297
And I was just a California guy by that time.

289
00:12:54.677 --> 00:12:56.719
And then that's when I decided, you know what?

290
00:12:56.799 --> 00:12:58.040
God's blessed me so much.

291
00:12:58.140 --> 00:13:02.524
So many different offices, so many employees that I'm doing it already for someone.

292
00:13:02.584 --> 00:13:03.865
Why don't I just do it for myself?

293
00:13:03.945 --> 00:13:07.829
It was like from one day to the next, I just like resigned and walked out.

294
00:13:07.909 --> 00:13:08.729
I didn't have an office.

295
00:13:08.849 --> 00:13:09.610
I didn't have anything.

296
00:13:09.710 --> 00:13:10.851
I mean, I was working out of a pickup truck.

297
00:13:10.871 --> 00:13:11.772
I mean, I was working out of a pickup truck.

298
00:13:11.852 --> 00:13:15.715
Ford F-150 at that time and meeting my sales agents off the freeway.

299
00:13:15.915 --> 00:13:23.542
I would have meetings at Marie Callender's or Coco's at a restaurant in the morning and nothing could stop me because I had been through the worst before those times.

300
00:13:23.622 --> 00:13:25.023
So I had already been through the worst.

301
00:13:25.163 --> 00:13:30.608
I'm leaving out a part of the story where I was in sales in 94, six months into it, I got in a car accident.

302
00:13:30.628 --> 00:13:32.409
I got rear-ended really, really bad, brother.

303
00:13:32.429 --> 00:13:34.551
It was like a seven, eight car, car collision on the

304
00:13:36.913 --> 00:13:37.654
lost conscience.

305
00:13:37.674 --> 00:13:40.135
And I woke up and I was facing incoming traffic.

306
00:13:40.175 --> 00:13:43.017
I had blood on my face, my chin, and the car was totaled.

307
00:13:43.097 --> 00:13:44.978
I just walked out like, what's going on?

308
00:13:45.038 --> 00:13:48.721
Long story short, so I didn't have enough funds and I was on commission only.

309
00:13:48.761 --> 00:13:50.622
So I couldn't collect unemployment per se.

310
00:13:50.662 --> 00:13:51.323
What did I do?

311
00:13:51.423 --> 00:13:52.483
I buckled down, brother.

312
00:13:52.563 --> 00:13:53.964
I didn't have electricity.

313
00:13:54.064 --> 00:13:57.266
I didn't have water to take showers because I couldn't afford the gas bill.

314
00:13:57.407 --> 00:13:58.747
I couldn't afford the trash bill.

315
00:13:58.827 --> 00:14:05.612
At the end of the day, I couldn't call back home to get financial aid from my mom or my dad because I made a decision to leave so that way I can help them out.

316
00:14:05.692 --> 00:14:05.772
So,

317
00:14:06.092 --> 00:14:07.314
I remember borrowing bikes.

318
00:14:07.354 --> 00:14:10.257
I would take a bike to my customers, the Metrolink cars.

319
00:14:10.357 --> 00:14:11.818
So I had a struggle.

320
00:14:11.998 --> 00:14:16.863
I remember even going to the fast food where I would take their napkins, their toilet paper, because I couldn't afford that.

321
00:14:16.883 --> 00:14:18.084
I really, really struggled.

322
00:14:18.125 --> 00:14:21.268
So for me to walk out and open a business was a cakewalk to me.

323
00:14:21.328 --> 00:14:22.489
I had been through the worst.

324
00:14:22.649 --> 00:14:26.614
I was blessed enough that I already had learned a lot through the drenches, man.

325
00:14:26.654 --> 00:14:27.715
And nothing scared me.

326
00:14:27.855 --> 00:14:28.456
I couldn't fail.

327
00:14:28.556 --> 00:14:31.479
And with the grace of God and the faith, brothers, like, hey, man, I'm moving forward.

328
00:14:31.499 --> 00:14:32.521
Like, nothing's going to stop me.

329
00:14:32.601 --> 00:14:37.106
I would just host meetings, like I said, at the restaurants and meet my agents off the freeway.

330
00:14:37.166 --> 00:14:38.848
And finally, after I think two months...

331
00:14:39.048 --> 00:14:40.689
of looking for an office, I got an office.

332
00:14:40.769 --> 00:14:41.830
And then the rest is history.

333
00:14:41.910 --> 00:14:43.611
My company has been in business now 22 years.

334
00:14:43.771 --> 00:14:48.114
Some of our clients are well-known KFC, Domino's, mobile gas stations.

335
00:14:48.154 --> 00:14:49.295
We have Subway.

336
00:14:49.515 --> 00:14:53.458
We have the national brands, but that's not where I really focus on.

337
00:14:53.538 --> 00:14:55.819
That's a feather in our cap that we have the national brands, right?

338
00:14:55.839 --> 00:14:59.082
But we really focus and tier on the small mom and pop businesses.

339
00:14:59.142 --> 00:15:02.624
Let's say there's a one man shop that works at his house and he's a plumber per se.

340
00:15:02.864 --> 00:15:05.865
or does garage door fixes or opens or whatever, right?

341
00:15:05.965 --> 00:15:11.527
So we cater to the smaller guys and the smaller clientele, whether it's one location to 10, 20 location.

342
00:15:11.567 --> 00:15:19.630
We really tend to help with less educated business owners because that's the last thing they need to worry is how's the financial institutions going to take advantage of the situation?

343
00:15:19.650 --> 00:15:24.832
Because the only thing that separates us from the financial institution is that they're more interested in your checking account.

344
00:15:24.832 --> 00:15:25.852
They're more interested in your CD.

345
00:15:25.872 --> 00:15:28.693
They're more interested in your refinance or getting the car loan.

346
00:15:28.753 --> 00:15:29.934
We don't do any of that.

347
00:15:29.974 --> 00:15:32.335
We're just laser focused on credit card processing.

348
00:15:32.375 --> 00:15:32.835
That's it.

349
00:15:32.915 --> 00:15:39.697
So we have the state-of-the-art technology and we're out there every day looking for better ways to make their lives a lot simpler and easier.

350
00:15:39.757 --> 00:15:43.118
So that's what separates us from the other big financial institutions.

351
00:15:43.158 --> 00:15:46.460
We have agents throughout the country, brother, just representing the organization.

352
00:15:46.480 --> 00:15:49.881
And our corporate office, there's over 50 employees day in, day out.

353
00:15:49.921 --> 00:15:50.581
Is it in L.A.?

354
00:15:50.761 --> 00:15:52.501
Yeah, it's in La Verne, California.

355
00:15:52.841 --> 00:15:54.882
So we don't do anything third party.

356
00:15:54.962 --> 00:15:56.102
Everything is here based.

357
00:15:56.182 --> 00:15:57.523
So we have our own customer service.

358
00:15:57.543 --> 00:15:58.803
We have our own fulfillment house.

359
00:15:58.823 --> 00:16:02.204
We have our own technical support, our sales support, our agent support.

360
00:16:02.344 --> 00:16:09.925
Everything is in house where we could just go tap on that office on their shoulder or walk to that building wherever they're at in the location.

361
00:16:09.945 --> 00:16:12.866
So I don't farm anything out third party or different countries.

362
00:16:12.946 --> 00:16:13.706
Everything is here.

363
00:16:13.786 --> 00:16:16.387
When you call our office, you get a live person on the phone.

364
00:16:16.427 --> 00:16:18.087
And that's huge because when I was

365
00:16:20.708 --> 00:16:24.251
old school, someone answers the phone, how can I help you and transfer you to what department?

366
00:16:24.291 --> 00:16:30.056
You call a financial institution or you call any other of our competitors and that's what separates us as well is that you'll get a live person.

367
00:16:30.096 --> 00:16:39.203
The last thing I hate when I have an issue with anything, credit card bill, whatever it is, that you call and you get push this button, push that button, and then sometimes it's after hours, oh, we'll get ahold of you tomorrow.

368
00:16:39.243 --> 00:16:47.049
So anyway, at the end of the day, what I built is old-fashioned customer service, one brick layer at a time, and it's making relationship and shaking hands and making it happen.

369
00:16:47.069 --> 00:16:50.152
And we've got really honored with the largest processors,

370
00:16:50.352 --> 00:17:01.835
and awarded for having a lot of clientele and also being in business as long as we have, even through the COVID, even through the times of the stock market went down back in the mortgage era, which was 2008, 9, 10.

371
00:17:01.855 --> 00:17:02.835
We stayed low.

372
00:17:03.055 --> 00:17:09.437
One of the things that really happened, Ryan, in that era, 2008, 9, 10, and around that time, I took the hit first, brother.

373
00:17:09.597 --> 00:17:11.057
I went ahead and cut my salary.

374
00:17:11.177 --> 00:17:19.121
As a CEO and as a leader of the company, I took mine out and I was not able to move forward with Christmas parties, functions, raises.

375
00:17:19.201 --> 00:17:20.422
So I sharp in the pencil.

376
00:17:20.562 --> 00:17:23.003
As a leader, I've always been the first one to take the hit.

377
00:17:23.063 --> 00:17:24.064
What did that do?

378
00:17:24.344 --> 00:17:27.586
I did not let one person go during that time.

379
00:17:27.726 --> 00:17:32.188
Not one person left my company because I did not change or fire anyone because of the compensation.

380
00:17:32.368 --> 00:17:36.989
I re-strategized and pivoted and figured out how can I make more money for the organization?

381
00:17:37.030 --> 00:17:38.130
How can I keep my staff?

382
00:17:38.230 --> 00:17:39.170
And that's what I did.

383
00:17:39.290 --> 00:17:44.872
We've just been blessed as a company because a lot of them, businesses and competitors like myself went out of business in that era.

384
00:17:44.952 --> 00:17:46.753
And also in 2020, a lot of them went out.

385
00:17:46.793 --> 00:17:51.094
I mean, I had to close my office and we were not able to come into the physical office for 14 months.

386
00:17:51.134 --> 00:17:53.635
That drove me nuts, bro, because I'm just like a people kind of guy.

387
00:17:53.735 --> 00:17:54.915
So I go into every department.

388
00:17:54.935 --> 00:17:55.615
I walk the floor.

389
00:17:55.655 --> 00:17:56.256
I'm everywhere.

390
00:17:56.276 --> 00:18:00.517
We were blessed there again, not to go out of business and to maintain and re-pivot again.

391
00:18:00.697 --> 00:18:01.637
We had to readjust.

392
00:18:01.697 --> 00:18:05.618
And then one of the happiest days of my life was coming back to the office after 14 months being closed.

393
00:18:05.658 --> 00:18:08.339
That's some of the highlights where we had some up and downs.

394
00:18:08.459 --> 00:18:09.819
Every entrepreneur has struggles, man.

395
00:18:09.939 --> 00:18:11.019
It's how you deal with them.

396
00:18:11.059 --> 00:18:14.940
You're going to hit a bump that's a natural disaster or something that's out of your hands.

397
00:18:15.020 --> 00:18:16.201
COVID was out of my hands.

398
00:18:16.361 --> 00:18:17.861
The stock market was out of my hands.

399
00:18:17.901 --> 00:18:18.681
There was nothing I could do.

400
00:18:18.721 --> 00:18:25.843
But what we do as business owners out there is you grind down, you stay down, you buckle back, you look and you observe what can you do different?

401
00:18:25.923 --> 00:18:27.403
How can you still maintain and grow?

402
00:18:27.523 --> 00:18:29.824
So it's just really going back to basics, man.

403
00:18:29.844 --> 00:18:30.384
It's what it is.

404
00:18:37.569 --> 00:18:54.702
talking with Moses Heredia he is the CEO of global processing systems say Moses how did you transition from getting high-level work done that all benefited yourself as a salesperson to then building a team and a company you seem like a natural people person so

405
00:18:55.042 --> 00:18:58.263
Some of that seems obvious to me, but I do think it is.

406
00:18:58.543 --> 00:19:00.183
And it's one of the things I had to learn.

407
00:19:00.283 --> 00:19:04.445
I grew up a high performer, making a lot of money for a lot of people, including myself.

408
00:19:04.645 --> 00:19:11.146
But it wasn't natural for me to maybe pull people along with me because I was competitive and everything else.

409
00:19:11.166 --> 00:19:16.728
And that could kind of how did you sort of transition and what was it like sort of building this company and this team out?

410
00:19:16.748 --> 00:19:20.011
Let me just give you a couple of stories that'll probably shine some light on what happened.

411
00:19:20.051 --> 00:19:25.535
So when I was a child and a kid, my mom seen me work alongside of her as I grew up with her in the field.

412
00:19:25.596 --> 00:19:29.419
At the age of 12, 13, 14, back in the country, parents don't care if you have a license or not.

413
00:19:29.499 --> 00:19:36.545
So what she seen in me, brother, is I would have the immigrant, the crew, I would have a bunch of crew with me and I would take them to the job sites.

414
00:19:37.165 --> 00:19:39.486
And in those job sites, we would have lunch together.

415
00:19:39.626 --> 00:19:41.867
Someone's birthday, we would have a cake together.

416
00:19:42.027 --> 00:19:43.168
It was team building.

417
00:19:43.328 --> 00:19:46.809
And these people were a lot older than I was and a lot less fortunate.

418
00:19:46.929 --> 00:19:56.313
And my mom, what she would do is she helped thousands of people become residents and American citizens on how their performance were with the growth, with paying their taxes.

419
00:19:56.393 --> 00:20:00.455
So she was a big influence in that and was well known back where I was born and raised.

420
00:20:00.515 --> 00:20:06.017
But to answer your question, no, I didn't grow up just like, hey, you're going to go ahead and take over this company or you're going to do well.

421
00:20:06.057 --> 00:20:14.939
It started as a child and seeing my mom open a restaurant and helping her in the business, seeing her in the field lands with the immigrants and team building.

422
00:20:14.959 --> 00:20:17.960
So I would be in charge of a crew and take them to different job sites.

423
00:20:18.120 --> 00:20:19.841
She would do also rental properties, brother.

424
00:20:19.861 --> 00:20:22.882
And I used to see her, how she would handle the business and how she would talk.

425
00:20:22.902 --> 00:20:24.182
So one of the things that I...

426
00:20:24.342 --> 00:20:25.223
just give credit to.

427
00:20:25.343 --> 00:20:28.347
And to answer your question is, I was always alongside of her.

428
00:20:28.487 --> 00:20:32.132
She didn't have education and she didn't have much to work with.

429
00:20:32.212 --> 00:20:36.918
But at the end of the day, she had people that respected her because she would not lie, cheat or steal.

430
00:20:36.958 --> 00:20:38.420
And she was always fair with everyone.

431
00:20:38.440 --> 00:20:39.582
And she was just a hard worker.

432
00:20:39.702 --> 00:20:44.285
So I learned a lot of those traits along as I was going through my industry.

433
00:20:44.645 --> 00:20:47.627
And for me, team building, I had already done that as a kid.

434
00:20:47.647 --> 00:20:56.733
And my mom taught me just be compassionate with people, offer them the respect that you deserve and never lie, cheater still, just work with people and just have that common sense.

435
00:20:56.753 --> 00:21:01.576
So I can't say that I changed anything or I read a book or I went to college because I never did.

436
00:21:01.676 --> 00:21:06.419
It was just being around good, qualified people that taught you the best and want the best for you, Ryan.

437
00:21:06.499 --> 00:21:08.681
It's really that I can just thank my mother for.

438
00:21:08.721 --> 00:21:09.301
Being human.

439
00:21:09.341 --> 00:21:11.923
I mean, it's true, though, being yourself.

440
00:21:12.023 --> 00:21:15.585
I mean, you clearly have some natural born leadership skills.

441
00:21:15.846 --> 00:21:16.546
I can see them.

442
00:21:16.666 --> 00:21:17.967
I don't even barely.

443
00:21:18.467 --> 00:21:20.929
I know you from reading about you and known you for an hour.

444
00:21:21.089 --> 00:21:27.393
And I can sense the natural born leadership qualities and serving others so that they serve you.

445
00:21:27.494 --> 00:21:32.277
And not for that, but just because it is that reciprocation that happens when they see that.

446
00:21:32.417 --> 00:21:33.918
It sounds like that's what's happened a lot.

447
00:21:33.978 --> 00:21:34.679
Absolutely, Ryan.

448
00:21:34.699 --> 00:21:35.079
That's huge.

449
00:21:35.159 --> 00:21:42.007
And you know, I have staff that have been with me since the birth of the company for over 20 something years, and that's outside sales and inside the corporate office.

450
00:21:42.068 --> 00:21:46.713
They're here not because they love their furniture or they love the things or the coffee here.

451
00:21:46.733 --> 00:21:47.934
They're here for a certain reason.

452
00:21:47.954 --> 00:21:53.561
And it's the same thing that I preach is like, don't lie, cheater still, and you and I will go all the way till the wheels fall off.

453
00:21:53.641 --> 00:21:54.922
And people have retired here.

454
00:21:55.022 --> 00:21:56.364
People are still moving forward.

455
00:21:56.404 --> 00:21:58.286
I've seen a lot of people flourish from here.

456
00:21:58.326 --> 00:21:59.167
They bought homes.

457
00:21:59.207 --> 00:22:00.168
They bought a second home.

458
00:22:00.208 --> 00:22:01.069
Now they're investors.

459
00:22:01.149 --> 00:22:01.830
It's just beautiful.

460
00:22:01.950 --> 00:22:02.971
That's success to me.

461
00:22:03.011 --> 00:22:09.818
When I see my staff come from nothing and I give opportunities to people and they can become something, that brings tears to my eyes more than anything.

462
00:22:09.838 --> 00:22:10.979
And to me, that's success.

463
00:22:11.099 --> 00:22:12.300
seeing someone grow.

464
00:22:12.700 --> 00:22:13.540
Now they have a family.

465
00:22:13.600 --> 00:22:14.541
Now they're moving forward.

466
00:22:14.561 --> 00:22:18.563
It just speaks volume to have a staff that's been with you since the birth of the company.

467
00:22:18.743 --> 00:22:20.004
And I'm not talking about one or two.

468
00:22:20.024 --> 00:22:23.826
I'm talking about probably 15, 18 people that are still with me in respects to that.

469
00:22:23.906 --> 00:22:28.348
It just speaks volume because of the culture that we carry and how we conduct business.

470
00:22:28.488 --> 00:22:32.170
So you always have to really just be a leader and go first.

471
00:22:32.210 --> 00:22:33.271
Preach what you say.

472
00:22:33.371 --> 00:22:37.793
Whenever I do a board and I'm having meetings with my management team and even all my staff,

473
00:22:37.873 --> 00:22:45.258
As I do the pyramid upside down, the first person that is important is obviously our customer because without our customer, we don't have a company or a business.

474
00:22:45.399 --> 00:22:47.080
And then I'm always at the end.

475
00:22:47.200 --> 00:22:49.341
That last person that matters is me.

476
00:22:49.481 --> 00:22:50.923
And I turn that pyramid upside down.

477
00:22:50.963 --> 00:22:52.924
It's like the CEO is the first one that gets hit.

478
00:22:52.964 --> 00:22:53.344
And that's me.

479
00:22:53.384 --> 00:22:54.024
And I've done that.

480
00:22:54.044 --> 00:22:57.806
And I've proven that two different occasions when we hit the bad market and had to re-pivot.

481
00:22:57.846 --> 00:23:00.887
So it's really having a foundation and really caring about your people.

482
00:23:00.947 --> 00:23:01.987
A lot of people talk shit.

483
00:23:02.047 --> 00:23:03.408
And a lot of people say, yeah, I do this.

484
00:23:03.688 --> 00:23:05.369
Listen, actions speak louder than words.

485
00:23:05.649 --> 00:23:07.149
I just got on social media, brother.

486
00:23:07.229 --> 00:23:10.411
So to me, all this is new, podcasting and social media.

487
00:23:10.511 --> 00:23:14.092
So I found my company and built my company way before social media.

488
00:23:14.292 --> 00:23:15.333
Social media didn't make me.

489
00:23:15.493 --> 00:23:21.097
So God made me and I just hustled my ass off and didn't really give a shit what other people thought or my competition.

490
00:23:21.197 --> 00:23:22.518
And that's who my competitors are.

491
00:23:22.578 --> 00:23:23.339
I just moved forward.

492
00:23:23.359 --> 00:23:30.004
But at the end of the day is my staff speaks for itself because they've been here because I've done what I've done with them and continue to keep pushing them.

493
00:23:30.064 --> 00:23:30.284
Yeah.

494
00:23:30.404 --> 00:23:36.788
Moses, I think I've heard from you a lot of attributes that are important, but what's the one thing you don't tolerate?

495
00:23:36.849 --> 00:23:37.269
Bullshit.

496
00:23:37.329 --> 00:23:39.170
I didn't have to think two seconds about that, Ryan.

497
00:23:39.190 --> 00:23:39.791
Like, listen.

498
00:23:39.851 --> 00:23:40.151
Yeah.

499
00:23:41.279 --> 00:23:41.779
You know what?

500
00:23:41.879 --> 00:23:43.340
Some of my staff know me very well.

501
00:23:43.381 --> 00:23:49.004
When they screw up and they did something wrong, they know to come in my office like, hey, I know you're going to be upset, but here's what I've done.

502
00:23:49.164 --> 00:23:51.886
And I always tell them, when you have a problem, you need to come with a solution.

503
00:23:52.387 --> 00:23:54.328
Don't allow me to always fix your problem.

504
00:23:54.368 --> 00:23:55.949
So they come in there with a little solution.

505
00:23:55.989 --> 00:23:58.911
But one of the things to this day, I won't tolerate because my mother was the same way.

506
00:23:58.971 --> 00:24:02.333
It's like, don't come up here with some bullshit, you know, and trying to dance around it.

507
00:24:02.393 --> 00:24:04.135
Give it to me straight and let's fix it.

508
00:24:04.215 --> 00:24:04.575
So...

509
00:24:04.675 --> 00:24:08.918
At the end of the day, entrepreneurs need to carry themselves the same way with their clients.

510
00:24:09.058 --> 00:24:10.319
Even a client, per se.

511
00:24:10.339 --> 00:24:12.921
Let's say that they make an order, a purchase order, right?

512
00:24:13.081 --> 00:24:14.121
And you can't deliver.

513
00:24:14.201 --> 00:24:15.642
Hey, tell the client, listen, you know what?

514
00:24:15.683 --> 00:24:18.044
This product will not be delivered until a certain time.

515
00:24:18.084 --> 00:24:19.805
We hire a high volume of sales on it.

516
00:24:19.905 --> 00:24:21.206
It's a very popular product.

517
00:24:21.286 --> 00:24:22.287
And be truthful.

518
00:24:22.327 --> 00:24:27.671
Instead of telling them one thing and then coming up with another bullshit, your customers will respect you a lot more.

519
00:24:27.711 --> 00:24:28.951
And you're just straightforward with them.

520
00:24:29.012 --> 00:24:29.672
And be honest.

521
00:24:29.812 --> 00:24:32.615
And if they're my customer and we screwed up, I tell my staff, admit it.

522
00:24:32.695 --> 00:24:35.859
Admit that you screwed up and how you're going to do it better and it won't happen again.

523
00:24:35.959 --> 00:24:36.800
Just be honest.

524
00:24:36.860 --> 00:24:40.123
If we were just honest with one another, brother, I think things would be a lot better.

525
00:24:40.183 --> 00:24:46.751
And I hope some of the young entrepreneurs out there or even existing entrepreneurs are listening that they can take that pedigree and ingredient.

526
00:24:46.791 --> 00:24:49.854
And it takes a lot of ingredients to make that good loaf of bread, right?

527
00:24:49.874 --> 00:24:50.034
Right.

528
00:24:50.114 --> 00:24:50.935
Not just one ingredient.

529
00:24:50.955 --> 00:24:56.738
But at the end of the day is take piece by piece, man, and make a masterpiece out of it and carry it on and push that forward.

530
00:24:56.818 --> 00:25:00.440
And don't do it just because it sounds good or don't do it because you want a pat on the back.

531
00:25:00.480 --> 00:25:07.224
Do it because you really mean it and you really care for your staff and the client, because without the client, no one here will have a business that's in business.

532
00:25:07.324 --> 00:25:07.704
Period.

533
00:25:08.125 --> 00:25:08.345
Right.

534
00:25:15.526 --> 00:25:17.267
I have to talk to my people.

535
00:25:17.527 --> 00:25:20.227
The client is the reason the revenue comes in the door.

536
00:25:20.507 --> 00:25:29.370
Even like Google executives have come out and said this, that you forgot that it was about the client because they, you know, making it more comfortable for workers and having the nap pods.

537
00:25:29.570 --> 00:25:31.370
I'm all for kumbaya, whatever.

538
00:25:31.651 --> 00:25:36.872
But let's not forget this is work and we have clients to serve and we ain't got no work.

539
00:25:39.827 --> 00:25:41.127
I still want some work, baby.

540
00:25:41.147 --> 00:25:43.788
What about you, Moses?

541
00:25:44.208 --> 00:25:44.768
Hey, man.

542
00:25:44.988 --> 00:25:46.369
I'm following right behind you, brother.

543
00:25:46.449 --> 00:25:47.889
You lead the way I'm right behind you.

544
00:25:47.909 --> 00:25:52.530
So, yeah, that's the pathway that we got to respect and take because that's the cold-hearted truth out there.

545
00:25:52.570 --> 00:25:54.270
We need to make sure that they're happy.

546
00:25:54.390 --> 00:25:58.651
Even some of my clients, I tell my staff, listen, yes, they're wrong, but at the end of the day, they're right.

547
00:25:58.691 --> 00:25:59.611
Listen, they're our clients.

548
00:25:59.671 --> 00:26:00.672
Let's make them happy.

549
00:26:00.732 --> 00:26:05.233
What is it that they need and how can we fulfill the requirements that we can move forward and get past this?

550
00:26:05.273 --> 00:26:06.173
So, at the end of the day, you know.

551
00:26:06.193 --> 00:26:06.993
Oh, he's middle ground.

552
00:26:07.013 --> 00:26:07.233
Yeah.

553
00:26:07.633 --> 00:26:08.233
Always, brother.

554
00:26:08.373 --> 00:26:08.693
Always.

555
00:26:08.833 --> 00:26:09.274
Absolutely.

556
00:26:09.294 --> 00:26:09.534
100%.

557
00:26:09.574 --> 00:26:10.594
Yeah, exactly.

558
00:26:10.674 --> 00:26:12.835
Moses, a guy like you, been successful.

559
00:26:12.915 --> 00:26:13.675
Very high level.

560
00:26:13.815 --> 00:26:14.895
Very successful company.

561
00:26:15.055 --> 00:26:15.635
Written the book.

562
00:26:15.735 --> 00:26:16.516
It's always a journey.

563
00:26:16.576 --> 00:26:18.156
I always tell people there's no destination.

564
00:26:18.176 --> 00:26:20.117
We're always on the journey to our last breath.

565
00:26:20.237 --> 00:26:23.518
But what does success look like to you?

566
00:26:23.778 --> 00:26:24.658
Not the end, but

567
00:26:24.798 --> 00:26:26.900
Is it hard to make a guy like you happy?

568
00:26:27.000 --> 00:26:30.582
There's some people, I don't know you well enough, that I feel like they're successful.

569
00:26:30.602 --> 00:26:33.204
And it's like, I don't know if they'll ever be satisfied.

570
00:26:33.244 --> 00:26:35.706
For you, though, what is true satisfaction?

571
00:26:35.846 --> 00:26:39.769
When I was younger, I'd say early 20s, 30s, I would say, I'm going to retire young.

572
00:26:39.809 --> 00:26:40.470
I'm going to retire young.

573
00:26:40.530 --> 00:26:51.798
And to be quite honest, Ryan, success to me is seeing my hard work show with my staff and how they've grown, how they've progressed, and how they bought one home in California.

574
00:26:51.838 --> 00:26:54.260
Buying a house in California is giving one of your sons away, man.

575
00:26:54.280 --> 00:26:54.580
Yeah, exactly.

576
00:26:54.900 --> 00:26:55.600
Exactly.

577
00:26:55.620 --> 00:26:56.901
No small feat.

578
00:26:57.021 --> 00:27:01.923
And then to me, they bought another house, an investor, because they're renting that one.

579
00:27:02.063 --> 00:27:03.143
And they bought a new car.

580
00:27:03.183 --> 00:27:03.884
They're having a baby.

581
00:27:03.904 --> 00:27:06.164
So successful, two things, right?

582
00:27:06.384 --> 00:27:08.265
Number one is I don't think I'll ever retire.

583
00:27:08.345 --> 00:27:09.286
It's just in my blood.

584
00:27:09.326 --> 00:27:11.126
I love to do what I do and helping people.

585
00:27:11.146 --> 00:27:18.409
And I'm always just out there, whether it's in the politics, whether it's giving wheelchairs away or helping the needy or paying the laelways, or even staying here in the office.

586
00:27:18.449 --> 00:27:20.890
I come to the office on Monday through Friday, brother, unless I'm traveling.

587
00:27:21.070 --> 00:27:23.932
So success to me, it was never looking into my bank account.

588
00:27:23.992 --> 00:27:25.092
It was never about the money.

589
00:27:25.232 --> 00:27:27.454
Some people get greedy and it's all about the money.

590
00:27:27.774 --> 00:27:32.276
And my philosophy and the way I have been blessed is I never looked at that.

591
00:27:32.336 --> 00:27:33.717
I've always looked at what can I do?

592
00:27:33.957 --> 00:27:34.638
What can I do better?

593
00:27:34.698 --> 00:27:35.618
How can I improve myself?

594
00:27:35.658 --> 00:27:36.599
How can I get more clients?

595
00:27:36.679 --> 00:27:39.200
How can I make more awareness and just move forward?

596
00:27:39.280 --> 00:27:39.761
And guess what?

597
00:27:40.081 --> 00:27:42.922
When I would look back, I'm like, oh my gosh, bank accounts growing.

598
00:27:42.983 --> 00:27:43.363
But you know what?

599
00:27:43.523 --> 00:27:47.345
I did that even working for the second largest processor when I was an employee, when I was W-2ber.

600
00:27:47.385 --> 00:27:47.525
other.

601
00:27:47.565 --> 00:27:49.726
I never really did it for the bank account or the money.

602
00:27:49.786 --> 00:27:51.086
I just did it because of the passion.

603
00:27:51.126 --> 00:27:52.127
I love to help people.

604
00:27:52.267 --> 00:27:54.588
So success to me is not money.

605
00:27:54.748 --> 00:28:00.850
Success to me is helping people around you, helping people grow, even giving back, giving back in general.

606
00:28:00.910 --> 00:28:05.031
And our company gives back in different countries of the world and the United States as well.

607
00:28:05.131 --> 00:28:10.313
And the homeless, like we do a lot, but it's really that to me, the key thing is success because helping them.

608
00:28:10.513 --> 00:28:12.694
is success because I remember where I came from.

609
00:28:12.834 --> 00:28:20.216
I came from very humble beginnings where we didn't have too much of anything growing up, but I never forgot where I came from and staying humble.

610
00:28:20.356 --> 00:28:27.218
One person told me this, and I remember hearing this, and it never left my mind, is some people say, hey, money changed that guy.

611
00:28:27.378 --> 00:28:28.559
And I'm like, nah, bullshit.

612
00:28:28.759 --> 00:28:30.439
Money never changes a person.

613
00:28:30.479 --> 00:28:34.360
The person is really who they are, but money just shows who they really are.

614
00:28:34.380 --> 00:28:37.381
Because some people get money, Ryan, and then all of a sudden they turn into assholes.

615
00:28:37.421 --> 00:28:37.842
But guess what?

616
00:28:37.942 --> 00:28:39.222
They weren't always an asshole, man.

617
00:28:39.362 --> 00:28:42.063
It's just money amplified that and just ignited that shit.

618
00:28:42.103 --> 00:28:44.803
So me, thank God that I remember where I came from.

619
00:28:44.863 --> 00:28:46.144
I still carry myself like I'm poor, bro.

620
00:28:46.164 --> 00:28:46.984
I never look at my bank account.

621
00:28:47.004 --> 00:28:47.704
I don't thrive.

622
00:28:47.904 --> 00:28:49.124
It's not about the money for me.

623
00:28:49.144 --> 00:28:59.347
It's always about the love and helping and growing, whether it's my church or whether it's a nonprofit or with even my staff that they have something going on and they're doing a walk-a-thon for a certain disease or whatever it is.

624
00:28:59.447 --> 00:29:01.627
It's just reuniting and helping one another.

625
00:29:01.687 --> 00:29:07.449
And our country would be in so much better freaking hands instead of just pointing fingers at each other like, here, we're in a freaking country, man.

626
00:29:07.469 --> 00:29:08.349
We're all here together.

627
00:29:08.389 --> 00:29:09.189
Let's help each other out.

628
00:29:09.329 --> 00:29:14.615
So success to me, to answer your question, Ryan, is seeing my people that I have helped or my staff succeeding, bro.

629
00:29:14.655 --> 00:29:16.958
That to me brings tears to my eyes and that's success for me.

630
00:29:17.098 --> 00:29:18.900
Final area I want to go down.

631
00:29:19.000 --> 00:29:24.266
Just given, Moses, your upbringing, the son of immigrants and we live in a great country.

632
00:29:24.366 --> 00:29:26.647
the greatest on earth, United States of America.

633
00:29:26.767 --> 00:29:28.408
You've seen, you know both sides of it.

634
00:29:28.428 --> 00:29:29.749
You've got parents that are immigrants.

635
00:29:29.909 --> 00:29:30.730
You've seen it all.

636
00:29:30.750 --> 00:29:32.771
And I think you know how great this country is.

637
00:29:32.931 --> 00:29:40.816
And I want you to voice your opinion because our own people like to turn our country against us or to turn us against us.

638
00:29:40.916 --> 00:29:47.366
against the country, like we have something to be ashamed of or that this isn't the greatest place on earth to live and to prosper.

639
00:29:47.426 --> 00:29:51.892
And that the American dream is still alive and well for those that want to take advantage of it.

640
00:29:51.952 --> 00:29:55.638
I'd love for you to sort of close out this episode with just your perspective on that.

641
00:29:55.818 --> 00:29:59.140
We live in a country that we're free.

642
00:29:59.261 --> 00:30:00.021
Sky's the limit.

643
00:30:00.101 --> 00:30:01.422
You want to open up a business tomorrow?

644
00:30:01.462 --> 00:30:01.962
Go for it.

645
00:30:02.003 --> 00:30:07.366
You want to go ahead and just like help and open a nonprofit and do church or missionaries?

646
00:30:07.447 --> 00:30:08.387
You go help.

647
00:30:08.427 --> 00:30:09.028
Go do that.

648
00:30:09.088 --> 00:30:11.389
We live in a country where there's no communism.

649
00:30:11.530 --> 00:30:14.872
You can't live on this side of the world or you can't live on this side of the country.

650
00:30:14.892 --> 00:30:16.273
Like, hey, listen, we're all free.

651
00:30:16.293 --> 00:30:21.637
You know, one of the things that I am blessed that my mother took me to Mexico when I was a child and she left me out there for a couple of months.

652
00:30:21.677 --> 00:30:23.118
I'll tell you what, it was rough.

653
00:30:23.538 --> 00:30:26.801
And looking back as an adult, I'm like, I thank her for that now.

654
00:30:26.841 --> 00:30:28.002
And I'm glad she did that.

655
00:30:28.162 --> 00:30:32.505
I was out there playing with other kids, soccer out in the dirt roads.

656
00:30:32.625 --> 00:30:33.906
That's where the roads, it was dirt.

657
00:30:33.966 --> 00:30:35.387
It was no street, no pavements, right?

658
00:30:35.427 --> 00:30:36.368
But they had no shoes on.

659
00:30:36.408 --> 00:30:37.148
They had no TV.

660
00:30:37.168 --> 00:30:38.009
They had no electricity.

661
00:30:38.029 --> 00:30:38.989
They had no running water.

662
00:30:39.010 --> 00:30:39.870
I was like, this is crazy.

663
00:30:39.890 --> 00:30:41.511
But it made me who I am today.

664
00:30:41.611 --> 00:30:45.194
Fast forward to now, I help a nonprofit that's a wheelchair company.

665
00:30:45.434 --> 00:30:48.758
And what they do is I heard this story, brother, and just broke my heart.

666
00:30:48.978 --> 00:30:50.499
This mother, ah, shit.

667
00:30:50.519 --> 00:30:51.881
It just hits me every time, man.

668
00:30:51.941 --> 00:30:56.365
This mother would walk a couple of miles to take her child to school.

669
00:30:56.466 --> 00:30:57.747
And it's in another country.

670
00:30:57.907 --> 00:31:03.693
She would tie her kid on the back and take him to school and then go home and look after the other ones and do the chores.

671
00:31:03.793 --> 00:31:06.116
And then she would pick him up again and bring him back.

672
00:31:06.196 --> 00:31:07.537
We donated so many wheelchairs.

673
00:31:07.757 --> 00:31:10.741
So that way they can be mobile and just do a little more things.

674
00:31:10.841 --> 00:31:12.042
And this is a child, bro.

675
00:31:12.062 --> 00:31:14.365
I think the child was like seven years old, man.

676
00:31:14.445 --> 00:31:19.210
So getting back to what you're saying, Ryan, we live in a country that people don't realize.

677
00:31:19.290 --> 00:31:21.433
Sometimes when I get in a discussion like that, I'm like, you know what?

678
00:31:21.473 --> 00:31:25.277
Why don't you go move to a third world country and then come back and let me know how you feel about our country?

679
00:31:25.377 --> 00:31:30.963
Because at the end of the day, these people are just born with a spoon in their mouth or they come from different environments where they've never suffered.

680
00:31:30.983 --> 00:31:31.563
And I suffered.

681
00:31:31.583 --> 00:31:32.084
I've seen it.

682
00:31:32.124 --> 00:31:32.724
I witnessed it.

683
00:31:32.825 --> 00:31:35.788
And maybe it's just a different environment from living that life.

684
00:31:35.928 --> 00:31:39.551
But to answer your question, man, I am so proud to be an American citizen.

685
00:31:39.591 --> 00:31:43.976
I'm so proud to have a president who believes in our country and wants to make it better.

686
00:31:44.136 --> 00:31:46.058
And going to other countries and saying, you know what?

687
00:31:46.138 --> 00:31:47.960
You've been taking advantage of my country for so long.

688
00:31:48.120 --> 00:31:49.201
Now it's time to pay back.

689
00:31:49.261 --> 00:31:50.082
And that's what we need.

690
00:31:50.122 --> 00:31:51.343
We need more fighters out there.

691
00:31:51.363 --> 00:31:52.304
We need more advocates.

692
00:31:52.344 --> 00:31:54.666
We need more people doing the right thing for our country.

693
00:31:54.766 --> 00:31:58.229
I don't care if you're an immigrant, different skin color or uneducated.

694
00:31:58.269 --> 00:32:00.150
I don't really give a rat's ass where you come from.

695
00:32:00.170 --> 00:32:01.992
At the end of the day is love this country.

696
00:32:02.212 --> 00:32:03.213
Appreciate this country.

697
00:32:03.253 --> 00:32:03.994
That's all I can say.

698
00:32:04.034 --> 00:32:06.656
If you're unhappy with this country, then maybe you need to go somewhere else.

699
00:32:06.716 --> 00:32:09.599
But we live in the best country in the world, Ryan, in the world.

700
00:32:09.659 --> 00:32:10.179
I could say that.

701
00:32:10.199 --> 00:32:11.280
And I stand behind that 100%.

702
00:32:11.300 --> 00:32:13.242
There's no other way to end it right there.

703
00:32:13.362 --> 00:32:14.603
That's what the audience needs to hear.

704
00:32:14.803 --> 00:32:20.645
Moses, where can everybody learn more about the book, about you, about global processing, all the stuff?

705
00:32:20.765 --> 00:32:22.426
Where's some good destinations for everything?

706
00:32:22.486 --> 00:32:25.386
The book, they can find it on Amazon or at Barnes & Noble.

707
00:32:25.607 --> 00:32:26.827
They can always reach me.

708
00:32:26.927 --> 00:32:27.747
I have a good team.

709
00:32:27.767 --> 00:32:29.628
I have a great social media team.

710
00:32:29.648 --> 00:32:32.569
They can DM me, and then my staff will get in contact with me.

711
00:32:32.709 --> 00:32:39.131
It's at MosesHeredia underscore, or they can even inquire on my website, which is www.MosesHeredia.com.

712
00:32:39.151 --> 00:32:42.092
We're always out there, man, and making things happen positive for people.

713
00:32:42.192 --> 00:32:45.314
At the end of the day, it's all about the positive world and staying focused with one another.

714
00:32:45.454 --> 00:32:52.778
Moses, I appreciate you so much for coming on the show and sharing your story and for being a great representation of America.

715
00:32:52.838 --> 00:32:53.418
Thank you, Ryan.

716
00:32:53.438 --> 00:32:55.159
I appreciate you having me on here, brother.

717
00:32:55.179 --> 00:32:59.421
And if you're ever out in California, definitely look me up and then would love to have lunch or dinner with you.

718
00:32:59.521 --> 00:33:01.683
And even if you come with the family, let's do that too, brother.

719
00:33:01.863 --> 00:33:02.403
Love it, man.

720
00:33:02.523 --> 00:33:05.525
Hey, guys, you know where to find us, ryanisright.com.

721
00:33:05.565 --> 00:33:11.269
We'll find all the links to Moses' material, his book, his social handles, the website, all of those things.

722
00:33:11.349 --> 00:33:12.150
Go check out that book.

723
00:33:12.170 --> 00:33:12.630
You need to.

724
00:33:12.690 --> 00:33:13.050
You see.

725
00:33:13.110 --> 00:33:13.751
We love this guy.

726
00:33:13.771 --> 00:33:16.313
We love him for everything he's doing to make America greater.

727
00:33:16.453 --> 00:33:17.553
And that's what we all got to do.

728
00:33:17.593 --> 00:33:18.754
Put one foot in front of the other.

729
00:33:18.774 --> 00:33:20.195
It's up to you, not anyone else.

730
00:33:20.335 --> 00:33:21.996
Take it in your own hands.

731
00:33:22.097 --> 00:33:22.817
We'll see you next time.

732
00:33:22.917 --> 00:33:23.197
All right.

733
00:33:23.297 --> 00:33:23.858
About now.

734
00:33:24.338 --> 00:33:25.218
Here's the truth.

735
00:33:25.739 --> 00:33:27.800
Information doesn't change your life.

736
00:33:28.340 --> 00:33:29.581
Execution does.

737
00:33:30.241 --> 00:33:33.002
So don't just listen to this episode and move on.

738
00:33:33.442 --> 00:33:34.483
Take the idea.

739
00:33:35.043 --> 00:33:35.984
Make the call.

740
00:33:36.544 --> 00:33:37.464
Launch the thing.

741
00:33:38.045 --> 00:33:39.065
Fix the problem.

742
00:33:39.706 --> 00:33:42.187
Build what you keep talking about building.

743
00:33:42.907 --> 00:33:47.612
For more, follow Ryan Alford on Instagram, at Ryan Alford.

744
00:33:48.232 --> 00:33:53.237
And watch or listen to every episode at ryanisright.com.

745
00:33:53.818 --> 00:33:55.680
This is Right About Now.

746
00:33:56.380 --> 00:33:57.441
Now quit waiting.

747
00:33:57.982 --> 00:33:58.663
Go win.