Topic
Pricing & Margins
37 episodes. 31 operators. Every line below is a verified passage from the transcript.
It's a lot of other strategic things to do and making sure you're pricing things and a lot of people just come in the air and they're pricing things a lot of times without considering what should your margins be on.
It's because at the end of the day, the least sustainable company is one that's not profitable.
It seems like it's almost like a, your margins are going to get cut, you know, your margins are going to get cut down gradually as Amazon, like Amazon right now today is probably the most profitable Amazon is ever going to be for your business.
So for $10 a month, people get member prices or if you don't want to be a member, you can pay a few bucks more for retail prices.
Like if you're not profitable when you're a couple million dollars at the transaction level, you know, there's a good chance that as you're 10, 15, 20, you still may not be that profitable, because the market's telling you like, this is all we're going to pay for your brand, you know.
- Publish at least indicative pricing ("prices start from..." or tiered plans) — the pricing page often becomes one of your most visited pages, weeds out tire kickers and builds trust. (Breaking B2B with Founder Sam Dunning)
- An ad campaign can't fix broken business fundamentals — Ryan calls it "lipstick on the pig" when pricing, margins and processes are the real problem. (From Zero to Hero: Lessons on Rejection,)
- Margin improvement isn't just expense cutting — a lot of owners price "out of the air" without ever deciding what their margins should be. (From Corporate CFO to “Mr. Biz”: Ken Wen)
- Vertically integrating at the manufacturing facility — redirecting oat milk already produced on the same site into his extruder — can move gross margins from about 50% at launch to north of 80%, which is supplement-level margin in snack foods. (B-Sides: Flavor, Sustainability & Profit)
- Let market demand set your pricing in steps rather than pricing like the top players on day one; Dugar went from $5,000-$7,000 to $10,000-$12,000, then $15,000-$18,000, then $20,000-$30,000 as his results earned it. (The Art of Attracting the Right Clients )
- Give your best people skin in the game and a clear picture of the exit payday, and prioritize margins from day one; if you aren't profitable at a couple million in transactions, you may not be at $20 million. (The Best of Right About Now: World class)
- Don't chase revenue and hope scale fixes profitability: if you're not profitable at a couple million dollars in transactions, the market is telling you your brand isn't valuable enough. (Creativity - Uncommon Leadership - Profi)
- Because most goods move by truck, higher gasoline and oil prices push grocery and retail prices up, so fuel policy shows up directly in your food bill. (Navigating the Economic Storm: How Polit)
- Wendy's will begin testing dynamic pricing in 2025 as part of a $20 million investment in new digital menu boards across U.S. restaurants, letting prices move with demand. (The Week of March 1 2024 | Wendy’s Will )
- Robbie's warning: today is the most profitable Amazon will ever be for your business, because ad prices, competition from drop shippers, and Amazon Basics clones only increase from here. (Ryan and Robbie talk Super Bowl Ads & Re)
Why do business owners struggle with margins and pricing?
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From Corporate CFO to “Mr. Biz”: Ken Wentworth on ScalinWhy is diesel more expensive than gas and how does that raise prices?
Inflation, Taxes & Interest Rates: The New Reality for BHow can a snack brand get 80% gross margins?
B-Sides: Flavor, Sustainability & Profit with Yousuf AhmHow will the 25% tariff on China and South Korea tech imports affect prices?
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Wendy's Dynamic Pricing, Bitcoin $60K and DTC Unicorns
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Tanner Chidester on High-Ticket Lead Generation
Matt Alonzo on Video, Vertical Content and Getting Known
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