Guest
Luke Peters
Former CEO and Founder · NewAir
Luke Peters founded and led NewAir, a portable refrigeration and compact appliance brand that did over half a billion dollars in total revenue and $80 million in his last year before selling to private equity. He now coaches founder CEOs through Apex CEO, focusing on margins, product positioning, hiring, and exit preparation.
1 episode · Ecommerce & DTC · Hiring, Team & Culture · Pricing & Margins
At the time, Yahoo showed that there was a lot of searches for portable air conditions. That's literally how I got into this business.
before you go build like a 10 or 20 million dollar company, and then try to figure out how to make money, like make money from day one
great people want to work for great companies. They don't want to go work at it, you know, a crap company and think they can turn it around.
Episodes
