Right About Now with Ryan AlfordSearch 656 episodes
Guest

Yousuf Ahmed

Founder · B-Sides

Yousuf Ahmed is the founder of B-Sides, an upcycled snack brand whose crunch puffs are made in part from the leftover oats from oat milk production. Born and raised in Atlanta, he began his career in the music business in Athens, Georgia and later spent five years as a private wealth manager at Goldman Sachs before launching the brand.

1 episode · Product & Innovation · Startups & Founding · Ecommerce & DTC
In their words
The fact of the matter is consumers, everybody is noble until they get to the cash register.
Yousuf Ahmed
It's because at the end of the day, the least sustainable company is one that's not profitable.
Yousuf Ahmed
you have to be willing to wake up every day and get kicked in the teeth and just say yeah I'll do it again and I can get better at getting kicked in the teeth every day
Yousuf Ahmed

Episodes

B-Sides: Flavor, Sustainability & Profit with Yousuf Ahmed
Jul 15, 2025

B-Sides: Flavor, Sustainability & Profit with Yousuf Ahmed