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Super Bowl Ads and Amazon vs. Owned Channels
Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.
Digital Malls, Big Tech Power and Reels Shopping
Ryan Alford and Reiley Clark break down Verishop's digital mall, big tech monopoly worries, Instagram shopping on Reels and Ocean Spray's viral TikTok win.
R.I.P. Internet Explorer and TikTok's Billion-User Rise
Ryan Alford and Christina Yasi cover Internet Explorer's shutdown, TikTok's billion users, Chobani and Timberland in the metaverse, and Amazon AR try-on.
TikTok Bids, Cookie Loss and B2B Ecommerce
Ryan and Reiley break down Oracle's TikTok bid, the end of third-party cookies, Touchland's B2B ecommerce launch and Amazon's small business academy.
Sheets & Giggles: Build the Business Model First
Colin McIntosh on picking the bedding market on purpose, a record $284K crowdfunding campaign, and scaling Sheets & Giggles to $1M a month with 7
Buff City Soap's 10x Year: WooCommerce to Shopify
Buff City Soap's Sanjay Jenkins on replatforming to Shopify, 10x growth, SMS marketing, and crediting franchisees for online sales.
Nufabrx: Building an 8-Figure Shopify Plus Store
Nufabrx founder Jordan Schindler on embedding medicine in clothing, an 8-figure Shopify Plus launch, Walmart's 4,400-store rollout and owning customer
Marketing Chivalry Isn't Dead with Robbie Fitzwater
Robbie Fitzwater joins Ryan Alford to explain why organic social is dying, why Amazon owns your customer, and how to build content that earns trust.
Wendy's Dynamic Pricing, Bitcoin $60K and DTC Unicorns
Ryan Alford and Chris Hansen break down Wendy's surge pricing test, Bitcoin at $60,000, the top DTC unicorns, Apple's dead car project, and Gatorade Water.
Own Your Audience: Email, Content and the Amazon Trap
Radical's Robbie Fitzwater on why organic reach is dying, how to move customers to email, and the content system that beats Amazon on human connection.
Yousuf Ahmed on Upcycled Snacks and 80% Margins
B-Sides founder Yousuf Ahmed on turning oat milk byproduct into crunch puffs, why green premiums fail, and how vertical integration lifts margins.
Ecommerce, Empathy and the Walmart-Shopify Deal
Ryan Alford and Robbie Fitzwater unpack the 2020 ecommerce surge, the Walmart-Shopify partnership, lifetime value and why customer service now beats
Marketing During the Coronavirus Pandemic
Ryan Alford and Robbie Fitzwater on crisis marketing: budgets, messaging, pivots, and the channels to prioritize when customers are stuck at home.
Shop-Streaming, Dollar Tree Media and Ace's DIY Play
Ryan Alford and Reiley Clark break down Bed Bath & Beyond's Home Happier campaign, shop-streaming, retail media networks and Ace Hardware's influencer
Ben Spell: Building Good Ranchers by Trusting His Gut
Good Ranchers CEO Ben Spell on leaving ministry, maxing out credit cards, killing a profitable truck business to go online, and why quality is the
Radical's Account Executives on Life in an Agency
Ryan Alford talks with Radical AEs Alex Finley and Kaitlin Bowler about agency client service, 2021 marketing trends, TikTok ads and one-word goals.
Austin Hope on the #7 Wine in the World
Austin Hope on how his 2018 Paso Robles Cabernet hit #7 in the world, surviving a 62% restaurant loss, DTC growth and a new $20 Cabernet.
Josh Snow on Building a $100M Ecommerce Brand
Snow founder Josh Snow tells Ryan Alford how he bootstrapped $100M in oral care sales, why he reversed his anti-Amazon stance, and what he invests in now.
Consumer Sentiment Tanks as Retail Closures Pile Up
Ryan Alford and Chris Hansen break down the 27% drop in consumer sentiment, Forever 21 and GameStop closures, the Bitcoin pivot, and trading cards.
Luke Peters: Building NewAir Into a $600M Brand
Former NewAir CEO Luke Peters on spotting a category in 2001 search data, pivoting from DTC to retail, protecting margins, and hiring people who've done
Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges
Ryan Alford breaks down new podcast ad research, Google's Veo 3 video AI, TikTok Shop's paid reach shift, Prime Day dates and Starbucks rewards changes.
Why Following Your Passion Is B.S. - Ryan Unfiltered
Ryan Alford shares his 20-year marketing story, why credibility and experience matter, why passion follows hard work, and a bonus 2021 live streaming
Shinesty's Jens Nicolaysen on Entertain-First Branding
Shinesty CMO Jens Nicolaysen tells Ryan Alford why polarizing, entertain-first branding beats playing it safe, plus product testing and DTC channel
Agentic AI and Atoms: Ideas to Revenue With Ethan Ouyang
Ethan Ouyang of DeepWisdom explains how Atoms uses agentic AI to research, build, launch and monetize products without code or a big team.
Amazon AI Jobs, Dollar Menus, Drones and IKEA Micro-Stores
Ryan Alford recaps the week in business: Amazon's AI job warning and hydrogen trucks, fast-food dollar menus, Walmart drones, AI rules and IKEA
How Mizzi Cosmetics Pivoted to Hand Sanitizer
Mizzi Cosmetics CEO Brenda Mierzejewski on building a clean lip care brand from her kitchen, earning a Kylie Jenner post, and pivoting to hand sanitizer.
Apple Music Replay vs. Spotify Wrapped + Pop-Tarts Bowl
Ryan Alford and Chris Hansen break down Apple Music Replay, the Pop-Tarts Bowl edible mascot, Black Friday 2023 numbers and Walmart's shoppable rom-com.
Dave Gerhardt on Brand vs Performance in Ecommerce
Privy CMO Dave Gerhardt joins Ryan Alford to talk personal brand, email and SMS, Black Friday prep, and why brand building makes paid media work harder.
What Is Clubhouse? Plus Amazon Buys Wondery
Ryan Alford and Reiley Clark break down Clubhouse, Amazon's Wondery deal, Kia's new logo, KFC's gaming console, and custom-fit online shopping.
TV's Streaming Shift and Sour Patch Kids on TikTok
Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.
Entrepreneur Masterclass: 5 Founders on Scaling
Jasmine Star, Sean Whalen, Jeff Dudan, Josh Snow and Devin Klein share how they built their brands, launched products and scaled without breaking.
Instagram Engagement Tips: What the Data Actually Says
Ryan Alford and Reiley Clark break down Instagram engagement data: best posting times, why tagging hurts reach, and the rise of social commerce.
Amazon One, Vans Musicians Wanted & Facebook's New CMO
Ryan Alford and Reiley Clark break down Amazon One's palm scanner, Vans Musicians Wanted, Facebook's new CMO, Crocs' ecommerce surge and LinkedIn Stories.
Kelce Jersey Sales Spike, Amazon Sued, Spotify AI
Ryan Alford and Chris Hansen break down Travis Kelce jersey sales after Taylor Swift, the FTC's Amazon monopoly suit, Grubhub's Snoop Dogg push and
E-commerce in 2020: Platforms, Brand and Performance
Ryan Alford and Reiley Clark break down e-commerce platform choice, customer acquisition, retargeting, and the balance of brand versus performance
Ben Glinsky on Running a Lean $100M Supplement Brand
LiveGood founder Ben Glinsky tells Ryan Alford how no payroll, radical label transparency and affiliate marketing built a $100M supplement brand.
Mess in a Bottle: Kalilah Wright on Voice and E-Commerce
Kalilah Wright, founder of Mess in a Bottle, on starting after the Freddie Gray riots, moving to Shopify, hiring a team and heading to mass retail.
Heinz 57 Meets Super Bowl 57: Marketing News Feb 3
Ryan Alford, Christina Yasi and Nick Weaver cover Heinz's Super Bowl 57 campaign, Oreo in the metaverse, livestream selling data and TikTok bans.
Why Cutting Brand Marketing Backfires: Nielsen Research
Nielsen's Cara Kantrowitz and Imran Hirani share research on upper vs. lower funnel marketing, the 60/40 split, and the real cost of short-termism.
2021 Marketing Trends: Mass Marketing Is Dead
Ryan Alford and Josh Hill break down 2021 marketing trends: mass marketing is dead, social selling is exploding and the cookie is crumbling.