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Do Super Bowl Ads Work on You? Inside the Neuroscience
Neuro-Insight's Tyler Lewis joins Ryan Alford, Mike Weston and Josh Hill to break down 2021 Super Bowl ads and what brain data says about what actually
Radcast Best of 2021: Marketing, Fame and TikTok Lessons
The best Radcast moments from the first half of 2021: category design, Whoop's no-pay rule, fame engineering, meal prep franchising and why TikTok hooks
Super Bowl LVII Ads Reviewed: Why Most Spots Fell Flat
Ryan Alford, Christina Yasi and Nick Weaver break down Super Bowl LVII ads, Instagram killing live shopping, TikTok's paywall and Coke's new flavor.
Apple Music Replay vs. Spotify Wrapped + Pop-Tarts Bowl
Ryan Alford and Chris Hansen break down Apple Music Replay, the Pop-Tarts Bowl edible mascot, Black Friday 2023 numbers and Walmart's shoppable rom-com.
Voice Deepfakes, Liquor Super Bowl Ads & Coke's AI Bet
Ryan, Christina, and Nick break down AI voice deepfakes, Super Bowl liquor ads, Canva for Campus, Chipotle's TikTok menu hack, and Coca-Cola's OpenAI deal.
Blackberry Dies, Taco Bell Pass and Crystal Pepsi Returns
Ryan Alford and Joe Hamric cover Blackberry's shutdown, Taco Bell's $10 Taco Lover's Pass, Crystal Pepsi's return, H&M in the metaverse and Marriott NFTs.
Why Digital Out-of-Home Ads Are Booming
Ryan Alford and Nick Weaver break down programmatic digital out-of-home ads, Amazon's Snapchat AR try-on, Twitter under Elon, and the Nike-Odell lawsuit.
Super Bowl 56 Ads: What Scored and What Missed
Ryan Alford and Joe Hamric break down Super Bowl 56 ads, why Coinbase's QR code won, which brands dragged, and what a metaverse stat really means.
How Super Bowl Ads Really Performed in the Brain
Tyler Lewis of Neuro-Insight breaks down why Ad Meter winners flop neurologically, how Oatly hit the 99th percentile, and what an attention vampire costs
Super Bowl Ads and Amazon vs. Owned Channels
Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.
McDonald's Golden M Haircut and 2021 Super Bowl Ads
Ryan Alford and Reiley Clark break down McDonald's Golden M haircut, 2021 Super Bowl ad buys, Uber Vouchers and American Standard's 2020 toilet paper.
ESPN, Fox and Warner Bros. Build a Sports Streaming App
Ryan Alford and Chris Hansen break down the ESPN-Fox-Warner sports streaming app, $7M Super Bowl ads, Gatorade ID, Netflix's Expedia deal and Dunkin's
Super Bowl Ads, Quest 3 vs Vision Pro, and Gemini
Ryan Alford and Chris Hansen break down 2024 Super Bowl ads, Kanye's $7M spot, Zuckerberg vs Apple Vision Pro, Adidas, Coke's TikTok launch and Google
Sheets & Giggles: Build the Business Model First
Colin McIntosh on picking the bedding market on purpose, a record $284K crowdfunding campaign, and scaling Sheets & Giggles to $1M a month with 7
Valentine's Day Spending and Super Bowl Ad Records
Ryan Alford and Chris Hansen break down $27.5B in Valentine's spending, tariffs and inflation, Super Bowl 59's record ratings and Tom Brady's card venture.
GameStop, Walmart Ads and Budweiser's Super Bowl Skip
Ryan Alford and Reiley Clark break down the GameStop squeeze, Walmart Connect, Coca-Cola drone coffee, TikTok Tailgate and Budweiser's Super Bowl exit.
Swift-Kelce Earned Media, Brady's NOBULL Deal & Threads
Ryan Alford and Chris Hansen unpack the $331M Swift-Kelce earned media value, Tom Brady's NOBULL merger, Threads' surge, Neuralink and Snickers on Vision
Super Bowl Ads, Amazon's New CEO and Robinhood's Ad
Ryan Alford and Reiley Clark break down Super Bowl LV advertisers, Amazon's new CEO Andy Jassy, Instagram's vertical swipe and Robinhood's Big Game ad.
McDonald's Mocks Crypto Investors: Marketing News Recap
Ryan Alford and Joe Hamric break down McDonald's crypto trolling, Miller Lite's metaverse bar, QR codes on connected TV and the M&M's rebrand backlash.
Heinz 57 Meets Super Bowl 57: Marketing News Feb 3
Ryan Alford, Christina Yasi and Nick Weaver cover Heinz's Super Bowl 57 campaign, Oreo in the metaverse, livestream selling data and TikTok bans.
Ryan Alford on Speed, Virality and Being Different
Ben Harris of GOALINK turns the mic on Ryan Alford: marketing at the speed of now, a 500 million view viral video, and why different beats better.
TikTok Beats YouTube With Teens: 107 Minutes a Day
Ryan, Nick and Christina break down TikTok topping YouTube with kids, Pinterest hitting 450M users, AI in Microsoft Edge and Old Spice's Swaggy Spice.
Solo Stove's Snoop Dogg Stunt: Brand vs. Sales Metrics
Ryan Alford and Chris break down Solo Stove's Snoop Dogg campaign, WWE's $5B Netflix deal, a pay-per-view Super Bowl and Apple's car delay to 2028.
AI Bartender at CES, NFL Ratings and Tito's Spokescart
Ryan Alford and Chris Hansen break down the CES AI bartender, the NFL's viewership spike, Tito's celebrity-free ads, Bounty's wings series and Prime Video
DeepSeek Sinks the US Stock Market: Weekly News Breakdown
Ryan Alford and Chris Hansen unpack DeepSeek's hit to Nvidia, TikTok's Microsoft talks, Bitcoin under $100K, the Fed's rate hold and $8M Super Bowl ads.
BetMGM CMO on AI, Jon Hamm and Make It Legendary
BetMGM CMO Casey Hurbis on building the Make It Legendary campaign with Jon Hamm, using AI for personalization, and winning a market with 70 operators.
Valentine's Experiential Marketing and Chips Ahoy Sneakers
Ryan Alford and Reiley Clark break down Lowe's Night of Lowe-mance, 7-Eleven's Airbnb Gamer Palace, Dunkin's Vegas vow renewals, and Shoe Surgeon x Chips
Best Ads of 2020: Calm, Match.com and the Moldy Whopper
Ryan Alford and Reiley Clark celebrate episode 100 and break down the best advertising of 2020, from Calm on CNN to Match.com's Satan spot.
Old Spice Barbershop, Kit Kat Ad & Robinhood Hearing
Ryan Alford and Reiley Clark break down Old Spice's barbershop content studio, McDonald's chicken sandwich merch, Kit Kat's viral ad and the Robinhood
Heineken's Ant-Man Super Bowl Ad and the Mocktail Boom
Ryan Alford and Christina Yassi break down Heineken's non-alcoholic Super Bowl ad, TikTok's talent manager portal, L'Oréal's over-40 influencers and more.
Cancel Culture, Super Bowl Ads & Metaverse News
Ryan Alford and Joe Hamric break down cancel culture's real impact on brands, Super Bowl returns from Taco Bell and Avocados From Mexico, Wordle and Lime.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
Truly's Try January, Triller's Super Bowl Ad & Walmart
Ryan Alford and Reiley Clark break down Truly's Try January campaign, Triller's Super Bowl push, Lexus on Twitch and Walmart's direct-to-kitchen delivery.
2024 Marketing Keys: Influencers, Creativity, Community
Ryan Alford's solo year-end episode: why marketing trend lists fail, plus three 2024 keys — integrated influencers, bolder creative and real community.
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.
Ad Gab: How to Create Effective Story Ads
Josh Hill and Reiley Clark break down what makes Instagram and Facebook story ads work: vertical creative, one message, and dedicated ad sets.
Dunkin' Paint, Google vs Amazon and Truly's Dua Lipa Ad
Ryan Alford and Reiley Clark break down Dunkin's Backdrop paint drop, Google's ecommerce push, Walgreens ad tech and Truly's Dua Lipa campaign.
TikTok Dislikes, AI Darth Vader and Purple M&M's
Ryan Alford, Christina and Nick break down TikTok's dislike button, James Earl Jones' AI voice deal, Apple Music's halftime sponsorship and the 'Smile'
Marketing News: Ed Sheeran x Pokemon, YouTube Shorts Pay
Ed Sheeran's Pokemon collab, Chex Mix with Sir Mix-A-Lot, Meta's new teen ad limits and YouTube Shorts revenue sharing in this week's marketing news.
Apple, Target and Costco Won the Brand Game in COVID
Ryan Alford and Joey Thompson break down Macy's Toys R Us revival, Facebook's Giphy fight, COVID's big brand winners and Barstool's Sling TV channel.