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Super Bowl Ads, Quest 3 vs Vision Pro, and Gemini
Ryan Alford and Chris Hansen break down 2024 Super Bowl ads, Kanye's $7M spot, Zuckerberg vs Apple Vision Pro, Adidas, Coke's TikTok launch and Google
Super Bowl LVII Ads Reviewed: Why Most Spots Fell Flat
Ryan Alford, Christina Yasi and Nick Weaver break down Super Bowl LVII ads, Instagram killing live shopping, TikTok's paywall and Coke's new flavor.
McDonald's Mocks Crypto Investors: Marketing News Recap
Ryan Alford and Joe Hamric break down McDonald's crypto trolling, Miller Lite's metaverse bar, QR codes on connected TV and the M&M's rebrand backlash.
Super Bowl Ads and Amazon vs. Owned Channels
Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.
Valentine's Day Spending and Super Bowl Ad Records
Ryan Alford and Chris Hansen break down $27.5B in Valentine's spending, tariffs and inflation, Super Bowl 59's record ratings and Tom Brady's card venture.
Super Bowl Ads, Amazon's New CEO and Robinhood's Ad
Ryan Alford and Reiley Clark break down Super Bowl LV advertisers, Amazon's new CEO Andy Jassy, Instagram's vertical swipe and Robinhood's Big Game ad.
TikTok Beats YouTube With Teens: 107 Minutes a Day
Ryan, Nick and Christina break down TikTok topping YouTube with kids, Pinterest hitting 450M users, AI in Microsoft Edge and Old Spice's Swaggy Spice.
DeepSeek Sinks the US Stock Market: Weekly News Breakdown
Ryan Alford and Chris Hansen unpack DeepSeek's hit to Nvidia, TikTok's Microsoft talks, Bitcoin under $100K, the Fed's rate hold and $8M Super Bowl ads.
ESPN, Fox and Warner Bros. Build a Sports Streaming App
Ryan Alford and Chris Hansen break down the ESPN-Fox-Warner sports streaming app, $7M Super Bowl ads, Gatorade ID, Netflix's Expedia deal and Dunkin's
How Super Bowl Ads Really Performed in the Brain
Tyler Lewis of Neuro-Insight breaks down why Ad Meter winners flop neurologically, how Oatly hit the 99th percentile, and what an attention vampire costs
Super Bowl 56 Ads: What Scored and What Missed
Ryan Alford and Joe Hamric break down Super Bowl 56 ads, why Coinbase's QR code won, which brands dragged, and what a metaverse stat really means.
AI Bartender at CES, NFL Ratings and Tito's Spokescart
Ryan Alford and Chris Hansen break down the CES AI bartender, the NFL's viewership spike, Tito's celebrity-free ads, Bounty's wings series and Prime Video
Do Super Bowl Ads Work on You? Inside the Neuroscience
Neuro-Insight's Tyler Lewis joins Ryan Alford, Mike Weston and Josh Hill to break down 2021 Super Bowl ads and what brain data says about what actually
Inside the $97B Unregulated Online Gambling Market
Ismail Vali tells Ryan Alford how illegal online gambling drains billions from U.S. states, why licensed operators are going bust, and what regulation
Voice Deepfakes, Liquor Super Bowl Ads & Coke's AI Bet
Ryan, Christina, and Nick break down AI voice deepfakes, Super Bowl liquor ads, Canva for Campus, Chipotle's TikTok menu hack, and Coca-Cola's OpenAI deal.
Apple Music Replay vs. Spotify Wrapped + Pop-Tarts Bowl
Ryan Alford and Chris Hansen break down Apple Music Replay, the Pop-Tarts Bowl edible mascot, Black Friday 2023 numbers and Walmart's shoppable rom-com.
McDonald's Golden M Haircut and 2021 Super Bowl Ads
Ryan Alford and Reiley Clark break down McDonald's Golden M haircut, 2021 Super Bowl ad buys, Uber Vouchers and American Standard's 2020 toilet paper.
Bruce Buffer on Building the "It's Time" Brand
UFC announcer Bruce Buffer tells Ryan Alford how "It's Time" was born, why the octagon is his business base, and how he built an energy drink and bourbon
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.
Spotify vs. Joe Rogan and $500M Metaverse Real Estate
Ryan Alford and Joe Hamric cover the Spotify artist boycott, metaverse land sales, NFT money laundering and the week's best Super Bowl ad news.
TikTok Dislikes, AI Darth Vader and Purple M&M's
Ryan Alford, Christina and Nick break down TikTok's dislike button, James Earl Jones' AI voice deal, Apple Music's halftime sponsorship and the 'Smile'
Truly's Try January, Triller's Super Bowl Ad & Walmart
Ryan Alford and Reiley Clark break down Truly's Try January campaign, Triller's Super Bowl push, Lexus on Twitch and Walmart's direct-to-kitchen delivery.
Cancel Culture, Super Bowl Ads & Metaverse News
Ryan Alford and Joe Hamric break down cancel culture's real impact on brands, Super Bowl returns from Taco Bell and Avocados From Mexico, Wordle and Lime.
FanDuel Deepfakes Barkley: Marketing News April 14, 2023
Ryan Alford and Christina Yassi break down FanDuel's Charles Barkley deepfake, Dove's push for kids' online safety laws, TikTok's teen lead and Twitter's
Neutrogena Studio, Airheads Skip Ad & Facebook Hotline
Ryan Alford and Reiley Clark break down Neutrogena's content studio, Budweiser's Utah cans, the Airheads skip-ad spot, Facebook Hotline and Google's
Esports Business Models with Charles Conroy
Charles Conroy, VP of Gaming at the Switch, breaks down how esports teams make money, the media rights boom, and how brands can enter esports the right
Mario Mirabella on Agency Growth and Personal Brand
MSM Digital founder Mario Mirabella tells Ryan Alford how a bedroom side hustle became an award-winning agency, and why he refuses to niche down.
Blackberry Dies, Taco Bell Pass and Crystal Pepsi Returns
Ryan Alford and Joe Hamric cover Blackberry's shutdown, Taco Bell's $10 Taco Lover's Pass, Crystal Pepsi's return, H&M in the metaverse and Marriott NFTs.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
Old Spice Barbershop, Kit Kat Ad & Robinhood Hearing
Ryan Alford and Reiley Clark break down Old Spice's barbershop content studio, McDonald's chicken sandwich merch, Kit Kat's viral ad and the Robinhood
Brendan Kane on How to Actually Go Viral on Social Media
Brendan Kane breaks down proven storytelling formats, the generalist principle, why algorithms reward retention, and where AI actually fits into going
2021 Marketing Trends: Mass Marketing Is Dead
Ryan Alford and Josh Hill break down 2021 marketing trends: mass marketing is dead, social selling is exploding and the cookie is crumbling.
Spotify HiFi, Bacardi Snapcode & Lucid's $57B Valuation
Ryan Alford and Reiley Clark break down Spotify HiFi's lossless tier, Bacardi's Snapchat AR dance, Avocados From Mexico's March Madness play, and Lucid.
Aaron Rodgers' Amberjack Ad, Nanoinfluencers & AI Popstars
Ryan Alford and Chris Hansen break down Aaron Rodgers' Amberjack mockumentary, nanoinfluencer ROI, feedforward culture and Coca-Cola's AI-made soda.
Matt Alonzo on Video, Vertical Content and Getting Known
Filmmaker Matt Alonzo on going from sleeping on couches to Interscope music videos, running branded content at FaZe Clan, and why you must ship at 90%.
Why TikTok Hits Different: The Neuroscience of Ads
Neuro-Insight's Samrat Saran shares brain-response research on why TikTok holds attention four times faster and what actually makes ads stick there.
Heineken's Ant-Man Super Bowl Ad and the Mocktail Boom
Ryan Alford and Christina Yassi break down Heineken's non-alcoholic Super Bowl ad, TikTok's talent manager portal, L'Oréal's over-40 influencers and more.
Podcast Reach Ties TV, Taylor Swift Joins the Billionaires
Ryan Alford and Chris Hansen break down podcast reach matching TV for 18-34s, record women's basketball ratings, Tesla's Musk problem, and Forbes'
Heinz 57 Meets Super Bowl 57: Marketing News Feb 3
Ryan Alford, Christina Yasi and Nick Weaver cover Heinz's Super Bowl 57 campaign, Oreo in the metaverse, livestream selling data and TikTok bans.
Inside LEGO's Digital Strategy with James Gregson
LEGO's James Gregson on social benchmarks, why LEGO keeps few channels, brand vs. performance marketing, and leading a creative team through COVID.