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Super Bowl Ads and Amazon vs. Owned Channels
Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.
Super Bowl Ads, Quest 3 vs Vision Pro, and Gemini
Ryan Alford and Chris Hansen break down 2024 Super Bowl ads, Kanye's $7M spot, Zuckerberg vs Apple Vision Pro, Adidas, Coke's TikTok launch and Google
Truly's Try January, Triller's Super Bowl Ad & Walmart
Ryan Alford and Reiley Clark break down Truly's Try January campaign, Triller's Super Bowl push, Lexus on Twitch and Walmart's direct-to-kitchen delivery.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
Super Bowl 56 Ads: What Scored and What Missed
Ryan Alford and Joe Hamric break down Super Bowl 56 ads, why Coinbase's QR code won, which brands dragged, and what a metaverse stat really means.
ESPN, Fox and Warner Bros. Build a Sports Streaming App
Ryan Alford and Chris Hansen break down the ESPN-Fox-Warner sports streaming app, $7M Super Bowl ads, Gatorade ID, Netflix's Expedia deal and Dunkin's
Heineken's Ant-Man Super Bowl Ad and the Mocktail Boom
Ryan Alford and Christina Yassi break down Heineken's non-alcoholic Super Bowl ad, TikTok's talent manager portal, L'Oréal's over-40 influencers and more.
Metaverse Land Grab, Roblox Retail and 197B Streams
Ryan Alford and Joe Hamric break down Meta's network warning, American Eagle on Roblox, Nielsen's streaming record, Ford's EV split and Shopify's 60/40
BetMGM CMO on AI, Jon Hamm and Make It Legendary
BetMGM CMO Casey Hurbis on building the Make It Legendary campaign with Jon Hamm, using AI for personalization, and winning a market with 70 operators.
Voice Deepfakes, Liquor Super Bowl Ads & Coke's AI Bet
Ryan, Christina, and Nick break down AI voice deepfakes, Super Bowl liquor ads, Canva for Campus, Chipotle's TikTok menu hack, and Coca-Cola's OpenAI deal.
Blackberry Dies, Taco Bell Pass and Crystal Pepsi Returns
Ryan Alford and Joe Hamric cover Blackberry's shutdown, Taco Bell's $10 Taco Lover's Pass, Crystal Pepsi's return, H&M in the metaverse and Marriott NFTs.
Esports Business Models with Charles Conroy
Charles Conroy, VP of Gaming at the Switch, breaks down how esports teams make money, the media rights boom, and how brands can enter esports the right
Solo Stove's Snoop Dogg Stunt: Brand vs. Sales Metrics
Ryan Alford and Chris break down Solo Stove's Snoop Dogg campaign, WWE's $5B Netflix deal, a pay-per-view Super Bowl and Apple's car delay to 2028.
GameStop, Walmart Ads and Budweiser's Super Bowl Skip
Ryan Alford and Reiley Clark break down the GameStop squeeze, Walmart Connect, Coca-Cola drone coffee, TikTok Tailgate and Budweiser's Super Bowl exit.
Brendan Kane on How to Actually Go Viral on Social Media
Brendan Kane breaks down proven storytelling formats, the generalist principle, why algorithms reward retention, and where AI actually fits into going
TechCrunch Gift Guide, Instagram Notes & Pepsi Nutmeg
Ryan Alford and Christina Iaci cover the TechCrunch 2022 gift guide, Instagram Notes, Musk's 4,000-character Twitter idea, Pepsi nutmeg cola and BLACKPINK
Inflation, Debt and the Leadership Vacuum
Ryan Alford, Chris Hansen and Brianna Hall break down record credit card debt, rising grocery and fuel costs, and what weak political leadership costs
DeepSeek Sinks the US Stock Market: Weekly News Breakdown
Ryan Alford and Chris Hansen unpack DeepSeek's hit to Nvidia, TikTok's Microsoft talks, Bitcoin under $100K, the Fed's rate hold and $8M Super Bowl ads.
Turning Followers into Brand Ambassadors: Luke Yarnton
The Rave's Luke Yarnton explains how to build an ambassador army from your own customers using nano and micro influencers, one simple ask, and
Sheets & Giggles: Build the Business Model First
Colin McIntosh on picking the bedding market on purpose, a record $284K crowdfunding campaign, and scaling Sheets & Giggles to $1M a month with 7
Rush Bowls Founder Andrew Pudalov on Building a Category
Andrew Pudalov left derivatives trading after 9/11 to launch Rush Bowls in Boulder. He talks franchising, real-fruit bowls and going national.
Super Bowl LVII Ads Reviewed: Why Most Spots Fell Flat
Ryan Alford, Christina Yasi and Nick Weaver break down Super Bowl LVII ads, Instagram killing live shopping, TikTok's paywall and Coke's new flavor.
Turning Customers Into Your Best Marketers | Luke Yarnton
The Rave co-founder Luke Yarnton explains how brands find influential customers already buying from them and build an always-on ambassador army.
TikTok Dislikes, AI Darth Vader and Purple M&M's
Ryan Alford, Christina and Nick break down TikTok's dislike button, James Earl Jones' AI voice deal, Apple Music's halftime sponsorship and the 'Smile'
Valentine's Day Spending and Super Bowl Ad Records
Ryan Alford and Chris Hansen break down $27.5B in Valentine's spending, tariffs and inflation, Super Bowl 59's record ratings and Tom Brady's card venture.
McDonald's Mocks Crypto Investors: Marketing News Recap
Ryan Alford and Joe Hamric break down McDonald's crypto trolling, Miller Lite's metaverse bar, QR codes on connected TV and the M&M's rebrand backlash.
Influencer Marketing, Starbucks Oat Milk & Kids Instagram
Ryan Alford and Reiley Clark cover influencer marketing budgets, Simmons x D'Amelio, EOS on TikTok, Starbucks' oat milk shortage and Facebook's kids app.
Brendan Kane on the Science of Going Viral
Brendan Kane of Hook Point tells Ryan Alford why storytelling formats, retention and human judgment beat algorithms, hacks and AI-generated content.
Cyber Monday Records, Elf on the Shelf, and Teen Bans
Ryan Alford and Brianna Hall break down a record $13B Cyber Monday, Musk's $56B pay ruling, struggling dollar stores, and Australia's under-16 social ban.
Mario Mirabella on Agency Growth and Personal Brand
MSM Digital founder Mario Mirabella tells Ryan Alford how a bedroom side hustle became an award-winning agency, and why he refuses to niche down.
Best of The Radcast Vol. II: Marketing, Grit and Growth
A best-of compilation from The Radcast: ideas versus execution, why to spend more on marketing, followers versus customers, guerrilla promotion and 10X
Do Super Bowl Ads Work on You? Inside the Neuroscience
Neuro-Insight's Tyler Lewis joins Ryan Alford, Mike Weston and Josh Hill to break down 2021 Super Bowl ads and what brain data says about what actually
How Super Bowl Ads Really Performed in the Brain
Tyler Lewis of Neuro-Insight breaks down why Ad Meter winners flop neurologically, how Oatly hit the 99th percentile, and what an attention vampire costs
Spotify HiFi, Bacardi Snapcode & Lucid's $57B Valuation
Ryan Alford and Reiley Clark break down Spotify HiFi's lossless tier, Bacardi's Snapchat AR dance, Avocados From Mexico's March Madness play, and Lucid.
Steve Pratt on Earning Attention and Creative Bravery
Earn It author Steve Pratt tells Ryan Alford why brands must earn attention, how creative bravery works and why cost per sample beats CPM.
Swift-Kelce Earned Media, Brady's NOBULL Deal & Threads
Ryan Alford and Chris Hansen unpack the $331M Swift-Kelce earned media value, Tom Brady's NOBULL merger, Threads' surge, Neuralink and Snickers on Vision
Old Spice Barbershop, Kit Kat Ad & Robinhood Hearing
Ryan Alford and Reiley Clark break down Old Spice's barbershop content studio, McDonald's chicken sandwich merch, Kit Kat's viral ad and the Robinhood
DOGE Cuts, Crypto Stalls and a $700 Kaboom Card
Ryan Alford, Chris Hansen and David Caldwell break down DOGE's billions in cuts, why crypto has stalled, the XRP case and the sports card boom.
Apple Music Replay vs. Spotify Wrapped + Pop-Tarts Bowl
Ryan Alford and Chris Hansen break down Apple Music Replay, the Pop-Tarts Bowl edible mascot, Black Friday 2023 numbers and Walmart's shoppable rom-com.
TV's Streaming Shift and Sour Patch Kids on TikTok
Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.