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Super Bowl Ads, Quest 3 vs Vision Pro, and Gemini
Ryan Alford and Chris Hansen break down 2024 Super Bowl ads, Kanye's $7M spot, Zuckerberg vs Apple Vision Pro, Adidas, Coke's TikTok launch and Google
TikTok Dislikes, AI Darth Vader and Purple M&M's
Ryan Alford, Christina and Nick break down TikTok's dislike button, James Earl Jones' AI voice deal, Apple Music's halftime sponsorship and the 'Smile'
Do Super Bowl Ads Work on You? Inside the Neuroscience
Neuro-Insight's Tyler Lewis joins Ryan Alford, Mike Weston and Josh Hill to break down 2021 Super Bowl ads and what brain data says about what actually
Super Bowl Ads and Amazon vs. Owned Channels
Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.
Super Bowl 56 Ads: What Scored and What Missed
Ryan Alford and Joe Hamric break down Super Bowl 56 ads, why Coinbase's QR code won, which brands dragged, and what a metaverse stat really means.
Valentine's Day Spending and Super Bowl Ad Records
Ryan Alford and Chris Hansen break down $27.5B in Valentine's spending, tariffs and inflation, Super Bowl 59's record ratings and Tom Brady's card venture.
Old Spice Barbershop, Kit Kat Ad & Robinhood Hearing
Ryan Alford and Reiley Clark break down Old Spice's barbershop content studio, McDonald's chicken sandwich merch, Kit Kat's viral ad and the Robinhood
Super Bowl Ads, Amazon's New CEO and Robinhood's Ad
Ryan Alford and Reiley Clark break down Super Bowl LV advertisers, Amazon's new CEO Andy Jassy, Instagram's vertical swipe and Robinhood's Big Game ad.
Truly's Try January, Triller's Super Bowl Ad & Walmart
Ryan Alford and Reiley Clark break down Truly's Try January campaign, Triller's Super Bowl push, Lexus on Twitch and Walmart's direct-to-kitchen delivery.
ESPN, Fox and Warner Bros. Build a Sports Streaming App
Ryan Alford and Chris Hansen break down the ESPN-Fox-Warner sports streaming app, $7M Super Bowl ads, Gatorade ID, Netflix's Expedia deal and Dunkin's
Super Bowl LVII Ads Reviewed: Why Most Spots Fell Flat
Ryan Alford, Christina Yasi and Nick Weaver break down Super Bowl LVII ads, Instagram killing live shopping, TikTok's paywall and Coke's new flavor.
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.
Heinz 57 Meets Super Bowl 57: Marketing News Feb 3
Ryan Alford, Christina Yasi and Nick Weaver cover Heinz's Super Bowl 57 campaign, Oreo in the metaverse, livestream selling data and TikTok bans.
Voice Deepfakes, Liquor Super Bowl Ads & Coke's AI Bet
Ryan, Christina, and Nick break down AI voice deepfakes, Super Bowl liquor ads, Canva for Campus, Chipotle's TikTok menu hack, and Coca-Cola's OpenAI deal.
McDonald's Mocks Crypto Investors: Marketing News Recap
Ryan Alford and Joe Hamric break down McDonald's crypto trolling, Miller Lite's metaverse bar, QR codes on connected TV and the M&M's rebrand backlash.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
Metaverse Land Grab, Roblox Retail and 197B Streams
Ryan Alford and Joe Hamric break down Meta's network warning, American Eagle on Roblox, Nielsen's streaming record, Ford's EV split and Shopify's 60/40
How Super Bowl Ads Really Performed in the Brain
Tyler Lewis of Neuro-Insight breaks down why Ad Meter winners flop neurologically, how Oatly hit the 99th percentile, and what an attention vampire costs
FanDuel Deepfakes Barkley: Marketing News April 14, 2023
Ryan Alford and Christina Yassi break down FanDuel's Charles Barkley deepfake, Dove's push for kids' online safety laws, TikTok's teen lead and Twitter's
McDonald's Golden M Haircut and 2021 Super Bowl Ads
Ryan Alford and Reiley Clark break down McDonald's Golden M haircut, 2021 Super Bowl ad buys, Uber Vouchers and American Standard's 2020 toilet paper.
Why TikTok Hits Different: The Neuroscience of Ads
Neuro-Insight's Samrat Saran shares brain-response research on why TikTok holds attention four times faster and what actually makes ads stick there.
Brendan Kane on How to Actually Go Viral on Social Media
Brendan Kane breaks down proven storytelling formats, the generalist principle, why algorithms reward retention, and where AI actually fits into going
GameStop, Walmart Ads and Budweiser's Super Bowl Skip
Ryan Alford and Reiley Clark break down the GameStop squeeze, Walmart Connect, Coca-Cola drone coffee, TikTok Tailgate and Budweiser's Super Bowl exit.
Why Digital Out-of-Home Ads Are Booming
Ryan Alford and Nick Weaver break down programmatic digital out-of-home ads, Amazon's Snapchat AR try-on, Twitter under Elon, and the Nike-Odell lawsuit.
Swift-Kelce Earned Media, Brady's NOBULL Deal & Threads
Ryan Alford and Chris Hansen unpack the $331M Swift-Kelce earned media value, Tom Brady's NOBULL merger, Threads' surge, Neuralink and Snickers on Vision
DeepSeek Sinks the US Stock Market: Weekly News Breakdown
Ryan Alford and Chris Hansen unpack DeepSeek's hit to Nvidia, TikTok's Microsoft talks, Bitcoin under $100K, the Fed's rate hold and $8M Super Bowl ads.
Podcast Reach Ties TV, Taylor Swift Joins the Billionaires
Ryan Alford and Chris Hansen break down podcast reach matching TV for 18-34s, record women's basketball ratings, Tesla's Musk problem, and Forbes'
TikTok Beats YouTube With Teens: 107 Minutes a Day
Ryan, Nick and Christina break down TikTok topping YouTube with kids, Pinterest hitting 450M users, AI in Microsoft Edge and Old Spice's Swaggy Spice.
TV's Streaming Shift and Sour Patch Kids on TikTok
Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.
Solo Stove's Snoop Dogg Stunt: Brand vs. Sales Metrics
Ryan Alford and Chris break down Solo Stove's Snoop Dogg campaign, WWE's $5B Netflix deal, a pay-per-view Super Bowl and Apple's car delay to 2028.
Influencer Marketing, Starbucks Oat Milk & Kids Instagram
Ryan Alford and Reiley Clark cover influencer marketing budgets, Simmons x D'Amelio, EOS on TikTok, Starbucks' oat milk shortage and Facebook's kids app.
AI Bartender at CES, NFL Ratings and Tito's Spokescart
Ryan Alford and Chris Hansen break down the CES AI bartender, the NFL's viewership spike, Tito's celebrity-free ads, Bounty's wings series and Prime Video
Apple Music Replay vs. Spotify Wrapped + Pop-Tarts Bowl
Ryan Alford and Chris Hansen break down Apple Music Replay, the Pop-Tarts Bowl edible mascot, Black Friday 2023 numbers and Walmart's shoppable rom-com.
Radcast Best of 2021: Marketing, Fame and TikTok Lessons
The best Radcast moments from the first half of 2021: category design, Whoop's no-pay rule, fame engineering, meal prep franchising and why TikTok hooks
BetMGM CMO on AI, Jon Hamm and Make It Legendary
BetMGM CMO Casey Hurbis on building the Make It Legendary campaign with Jon Hamm, using AI for personalization, and winning a market with 70 operators.
Esports Business Models with Charles Conroy
Charles Conroy, VP of Gaming at the Switch, breaks down how esports teams make money, the media rights boom, and how brands can enter esports the right
Brendan Kane on the Science of Going Viral
Brendan Kane of Hook Point tells Ryan Alford why storytelling formats, retention and human judgment beat algorithms, hacks and AI-generated content.
ChatGPT, Instagram Photos and the M&M's Rebrand Pause
Ryan Alford, Christina Yasi and Nick Weaver break down ChatGPT's impact on marketing jobs, Instagram's photo push, Samsung's AI ads and the M&M's backlash.
Layoffs, Inflation and the Sizzle vs. Steak Economy
Ryan Alford, Chris Hansen and Brianna Hall break down mass layoffs, shrinking margins, RFK Jr., the Social Security breach and Disney's arbitration
Pepsi, Bad Bunny and LeBron's Taco Tuesday Fight
Ryan Alford and Christina Yassi break down Pepsi's Bad Bunny campaign, LeBron and Taco Bell, L.L. Bean's social media blackout, and Google's AI ad tools.