Building a brand is hard—but building one in a cutthroat industry is even harder. In this episode of Right About Now, Ryan Alford sits down with Chad Bronstein and Terri Francis to break down what it really takes to compete in one of the most competitive markets in the world.
From launching a beer brand with Hulk Hogan to navigating distribution, licensing, and marketing, they share the behind-the-scenes reality most entrepreneurs never see. The conversation dives into why relationships—not just product—are the foundation of success, and how brands can win even without massive budgets.
They also explore how building an ecosystem—not just a product—can drive long-term growth, and why understanding your customer’s lifestyle matters more than ever in today’s business landscape.
*🔑 Topics Covered*
* Why the beer industry is one of the most competitive and cutthroat markets
* How distribution and the three-tier system actually work
* Why relationships are the foundation of business success
* Building a brand without competing on budget
* Creating a lifestyle ecosystem around your product
* Marketing strategies that break through crowded industries
* Lessons from launching a brand with Hulk Hogan
*🤝 Connect with the Hosts & Guests*
* Ryan Alford
https://www. (https://www.ryanalford.com)ryanisright.com
* Chad Bronstein and Terri Francis
Website —https://therealamerican.com
https://www.realamericanfreestyle.com/
Instagram —https://www.instagram.com/drinkrab
