Episodes from Aug 2022 to Dec 2022
Episodes 401–440 of 673, newest first
Mike C-Roc on Unleashing the Beast in Your Business
Mike "C-Roc" Ciorrocco tells Ryan Alford how his stepfather's death unlocked his drive, plus clarity, consistency and building the Blooprinted platform.
E.T. Model Sells for $2.56M, Messi Breaks Instagram Record
Ryan Alford and Christina Gossi cover the $2.56M E.T. auction, Messi's record Instagram post, Musk's Twitter exit, Fire TV ads and eBay's Gen Z campaign.
Booba App: Rethinking How We Feed Babies
Founder Brooke Andler-Womack tells Ryan Alford how Booba plans to pay moms for breast milk, dehydrate it, and build a support community for all mothers.
TechCrunch Gift Guide, Instagram Notes & Pepsi Nutmeg
Ryan Alford and Christina Iaci cover the TechCrunch 2022 gift guide, Instagram Notes, Musk's 4,000-character Twitter idea, Pepsi nutmeg cola and BLACKPINK
John Durante on Grit, Rock Bottom and Rebuilding
Durante Equipment CEO John Durante on running his dad's company at 20, losing everything in 2008, and rebuilding a ten-store rental business.
Pepsi's Pilk, BK AirDrops & Netflix Ads: Weekly News
Ryan Alford and Christina Yassi break down Pepsi's Pilk ad with Lindsay Lohan, Burger King's Whopper AirDrop, Coca-Cola's Prime Video films and Netflix
Christopher Lochhead: Reject the Premise to Get Creative
Christopher Lochhead joins Ryan Alford for episode 300 on reflective thinking, languaging, rejecting the premise, and marketing to native digitals.
David Caldwell on Life After the NFL and Building OHGI
Former NFL running back David Caldwell on non-guaranteed contracts, the NFL Alumni Association, and building OHGI, a "Netflix of skills on demand."
Buddy the Elf Meal Kits and Why Not to Name Rivals
Ryan Alford and Christina break down HelloFresh's Elf spaghetti kits, Burger King naming competitors, Black Friday 2022 results and TikTok ad data.
Maurice Hamilton on Innovation and Infinavate
Infinavate founder Maurice "Mo" Hamilton joins Ryan Alford at the Think Billions Experience to talk leaving corporate IT, hiring while bootstrapped, and
Indiana Jones 5 De-Ages Harrison Ford: Marketing News
Ryan Alford and Nick Weaver cover Indiana Jones 5's de-aging VFX, Hive's 1 million users, Domino's Chevy Bolt fleet, Amex + TikTok, and Black Friday.
Mario Mirabella on Agency Growth and Personal Brand
MSM Digital founder Mario Mirabella tells Ryan Alford how a bedroom side hustle became an award-winning agency, and why he refuses to niche down.
Why Digital Out-of-Home Ads Are Booming
Ryan Alford and Nick Weaver break down programmatic digital out-of-home ads, Amazon's Snapchat AR try-on, Twitter under Elon, and the Nike-Odell lawsuit.
Chris Hansen on Diversifying Across Six Businesses
Chris Hansen on buying a bankrupt lab, scaling through COVID, and building CBD, boating, aesthetics and lab-grown diamond companies alongside it.
Southern Comfort's Shot Glass Pants: Weekly News 11.11.22
Ryan Alford and Nick Weaver cover Instagram post scheduling, Musk's Twitter plans, Anheuser-Busch buying a pickleball team, and holiday brand stunts.
Michael Newell on the Workforce Housing Opportunity
Michael Newell, CEO of Standard Land Development, breaks down the workforce housing shortage, how he builds 400 homes a year, and how to scale in
Ralph Lauren x Fortnite and Twitter's $8 Blue Check
Ryan Alford breaks down Musk's $8 Twitter Blue, brands pausing Twitter ads, Ralph Lauren's Fortnite collab, and American Eagle's 'revenge living' holiday
Matt Alonzo on Video, Vertical Content and Getting Known
Filmmaker Matt Alonzo on going from sleeping on couches to Interscope music videos, running branded content at FaZe Clan, and why you must ship at 90%.
Coca-Cola Ups Marketing Spend: Weekly News 10.28.22
Ryan and Christina break down Coca-Cola's bigger 2023 marketing budget, Musk closing the Twitter deal, Instagram profile songs and the McRib farewell tour.
Alexa D'Agostino on Marketing by Modification
Alexa D'Agostino on why data beats content, when to turn on paid ads, firing bad clients, and the 'broke mindset' that keeps founders thinking small.
Ritz Holidays, TikTok Age Limits & Walmart Creators
Ryan and Christina cover Advertising Week, Liquid Death's entertainment-first content, TikTok's new live age limits, Meta losing Giphy and Ritz's holiday
Marian Esanu on Personal Branding That Actually Sells
Marian Esanu tells Ryan Alford why you should build the business before the personal brand, how to research competitors, and when to use paid ads.
Kraft Wants Mac & Cheese on the Big Mac: Marketing News
Ryan Alford breaks down Kraft's Big Mac & cheese push, MLB's first CBD sponsorship, Meta's Quest Pro, YouTube handles and Chipotle's BeReal Boorito.
Best of The Radcast Vol. II: Marketing, Grit and Growth
A best-of compilation from The Radcast: ideas versus execution, why to spend more on marketing, followers versus customers, guerrilla promotion and 10X
Gen Z Breaks the Marketing Mold - Weekly Marketing News
Ryan Alford and Christina Gossi cover Musk's Twitter deal, Instagram's new ad placements, TikTok fake profiles and how Gen Z is ending mass marketing.
Netflix Co-Founder Marc Randolph on Ideas vs. Execution
Netflix co-founder Marc Randolph on why epiphanies aren't real, why every idea is bad, and the 18-month grind before DVD-by-mail finally worked.
TikTok Dislikes, AI Darth Vader and Purple M&M's
Ryan Alford, Christina and Nick break down TikTok's dislike button, James Earl Jones' AI voice deal, Apple Music's halftime sponsorship and the 'Smile'
Shawne Merriman on Life After the NFL and Lights Out
Former All-Pro linebacker Shawne Merriman on trademarking Lights Out at 21, life after the NFL, building a fight league, and running a 207-agent agency.
Retail Media Hits 11% of Global Ad Spend
Ryan Alford breaks down retail media's 11% share of global ad spend, YouTube Shorts monetization, BeReal paid features and the Hardee's rebrand.
Category Creation: Billion Dollar Advice from Chris Lochhead
Christopher Lochhead joins Ryan Alford to explain category design, why categories make brands, and how legends create demand instead of competing for it.
Flavrs vs TikTok, Starbucks NFTs & iPhone Nostalgia
Ryan Alford and Christina break down the Flavrs cooking app, Starbucks Odyssey NFTs, Chipotle in Roblox and Snapchat's new voter registration tools.
William King Hollis on Turning Pain Into Purpose
Motivational speaker William King Hollis on losing his mother at 17, going viral from a shelter, and building a speaking career entirely from an iPhone.
Snickers' Rookie Mistakes & Twitter Edits: Marketing News
Ryan Alford breaks down Snickers' NFL rookie mistakes campaign, Twitter's new edit button, TikTok's ad crown, Starburst in space and Tom Brady's Under
Whoop Founder Will Ahmed on Building a Wearable Brand
Whoop CEO Will Ahmed tells Ryan Alford how recovery data, refusing to pay athletes, and a $200M raise built a billion-dollar wearable company.
Reels Win Reach on Instagram: Weekly Marketing News
Ryan Alford and Christina break down BeReal hitting 10M daily users, Reels dominating Instagram reach, TikTok's Nearby feed, and NFL kickoff ad campaigns.
Howard Panes: From $600K in Debt to Selling LOGIC
Howard Panes tells Ryan Alford how 29 failed startups and $600,000 in debt led to LOGIC e-cigs hitting $100M in 18 months and a sale to Japan Tobacco.
Pepsi's $550M Celsius Deal and Instagram's BeReal Clone
Ryan Alford breaks down PepsiCo's $550M Celsius investment, Instagram's BeReal copy, streaming passing cable TV, and the Doritos triangle hunt.
Kyle Creek on Rejected Ad Ideas and Personal Brand
Author "The Captain" Kyle Creek tells Ryan Alford how tweeting client-rejected copy built his following, and why a personal brand buys creative freedom.
Apple's Ad Business, TikTok Search & Recession Hype
Ryan Alford covers Apple selling iPhone ads, TikTok as a search engine, Penn's $387M Barstool buyout, Tony the Tiger on Twitch, and recession sentiment.
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.