Episodes from Jun 2021 to Oct 2021
Episodes 521–560 of 673, newest first
Facebook to Meta? Weekly Marketing News, Oct 22, 2021
Ryan Alford and Joey break down Facebook's metaverse rebrand, why Snap and TikTok trail the ad duopoly, Shopify on Spotify and YouTube live shopping.
RB Botto on Building Stage 32 to 800,000 Members
Stage 32 founder Richard 'RB' Botto tells Ryan Alford how he grew a film industry community to 800,000 members through crowdsourcing and word of mouth.
Squid Game Merch, Heinz Tomato Blood & Halloween Marketing
Ryan Alford and Joe Hamric break down Squid Game's Walmart merch hub, Heinz Tomato Blood, Halloween Kills, Mindbody's ClassPass deal and Shatner in space.
Mike Bayer on Sobriety, Best Self and Becoming Currency
Coach Mike Bayer joins Ryan Alford to talk addiction and recovery, building CAST Centers, writing bestsellers, and why he stopped chasing celebrity
Facebook's Worst Week: Whistleblower, Outage, $6B Loss
Ryan Alford and Sean break down Facebook's whistleblower and outage, Zuckerberg's $6B stock hit, Gen Z clothing spending, Pinterest commerce and more.
Tyler Rich on Building a Country Career From Scratch
Country artist Tyler Rich tells Ryan Alford how free-download cards, 100K Instagram followers and one TikTok demo built his music career.
Coke's Real Magic, Facebook Reels & Social Commerce
Ryan Alford and Joey Thompson break down Coca-Cola's Real Magic campaign, Facebook Reels in the News Feed, Unilever's social commerce fund and brand
Bobby Maximus on Fitness, Fame and Mental Toughness
Former UFC fighter Bobby Maximus talks bullying, bodyweight training, supplement truths, sports psychology and why fame is the best marketing there is.
Marketing News: Burger King NFTs, Subway's Big August
Ryan Alford and Joe Hamric break down Burger King's NFT game, Subway's best August in eight years, the Army's new CMO, and Netflix buying Roald Dahl.
Turning Ocean Plastic Into Premium Sunglasses
Opolis Optics founder James Merrill on a decade with USAID, building a sustainable eyewear brand during COVID, and turning one bottle into one pair of
Marketing News: Normal Shopping Returns & Metaverse Work
Ryan Alford and Sean cover shoppers returning to stores, Intuit's $12B Mailchimp deal, avatar coworking in the metaverse and Fireball's 115-shot keg.
Andy Murphy on NLP, Anchoring and Mental Performance
Mental performance expert Andy Murphy explains NLP, anchoring, the snapback effect and why mindset beats tactics, on Right About Now with Ryan Alford.
Apple, Target and Costco Won the Brand Game in COVID
Ryan Alford and Joey Thompson break down Macy's Toys R Us revival, Facebook's Giphy fight, COVID's big brand winners and Barstool's Sling TV channel.
Inside NXIVM: Anthony 'Nippy' Ames on Abuse of Power
Former Ivy League QB and The Vow's Anthony 'Nippy' Ames tells Ryan Alford how he was recruited into NXIVM, why he left, and the red flags to watch for.
TikTok Ad Trust Doubles: Marketing News Sept 3, 2021
Ryan Alford, Joey, Joe and Sean break down doubling TikTok ad trust, LinkedIn live events, Nissan's ecommerce Heisman House push and rented-land platforms.
Why Cutting Brand Marketing Backfires: Nielsen Research
Nielsen's Cara Kantrowitz and Imran Hirani share research on upper vs. lower funnel marketing, the 60/40 split, and the real cost of short-termism.
Instagram Ditches Swipe-Up Links: Marketing News 8/27/21
Ryan Alford and the crew cover Instagram's link stickers, OnlyFans' reversal, Elon Musk's robots, Mtn Dew Flamin' Hot and Apple's photo scanning.
Coffey Anderson on Followers vs. Customers
Country star Coffey Anderson tells Ryan Alford how he built a label in his garage, went viral on TikTok, and turned Netflix fame into real revenue.
Pepsi vs Coke Zero: The Brand War Continues
Ryan Alford, Josh Hill and Joe Hammrich cover Pepsi's #MyCokeBreakUp campaign, Facebook's most viewed content, Apple photo scanning and Monster Cereals at
Spencer Pratt on Crystals, Reality TV and Real Business
Spencer Pratt tells Ryan Alford how a crystal obsession became Pratt Daddy, why the villain edit backfired, and the costly lessons of ads, staff and COVID
TikTok Stories, Hard Mtn Dew and AMC's Bitcoin Bet
Ryan Alford and Josh Hill cover TikTok testing Stories, PepsiCo and Boston Beer's Hard Mtn Dew, and AMC accepting Bitcoin and Dogecoin as payment.
How Cinebody Turned an iPhone Rig Into Video Software
Cinebody co-founder Tyler Webb on a $250K Kickstarter, crowdsourced music videos, patented capture control, and why brands need a real video strategy.
WhatsApp View Once, Facebook VR Eyes, Rihanna's Billion
Josh Hill, Joe, Joey and Sean break down WhatsApp's View Once feature, Facebook's eye-projecting VR prototype, the Fortune 500 list and Rihanna's billion.
Radcast Best of 2021: Marketing, Fame and TikTok Lessons
The best Radcast moments from the first half of 2021: category design, Whoop's no-pay rule, fame engineering, meal prep franchising and why TikTok hooks
Facebook's Metaverse, Popeyes Nuggets & Pizza Hut Merch
Ryan Alford, Josh Hill and comedy trio Joey Joe and Sean break down Facebook's metaverse plan, Popeyes' nugget truce, Kanye's stadium album and Pizza Hut
Ben Higgins on Life After The Bachelor
Ben Higgins talks with Ryan Alford about the business of being The Bachelor, his book Alone in Plain Sight, Chris Harrison and Generous Coffee.
TikTok Sponsored Posts, Infiniti on Cameo & Vimeo Tools
Ryan Alford and Josh Hill break down TikTok sponsoring trending creator posts, Infiniti's Cameo shopper Q&A, the Vimeo integration and Crocs' big quarter.
Marty Smith of ESPN on Storytelling and Staying Real
ESPN's Marty Smith on the call that launched his career, the Dale Earnhardt Jr. lesson that fixed his interviews, Outsider.com, Eric Church and NIL.
Facebook's $1B Creator Fund and Falling Marketing Budgets
Ryan Alford and Josh Hill break down Facebook's $1 billion creator fund, the billionaire space race, Hypebeast's top brands and Gartner's 6.4% budget
MarTech's Kim Davis on Data, Cookies and Brand Building
MarTech Editorial Director Kim Davis joins Ryan Alford to unpack media fragmentation, the end of third-party cookies, and why brand still matters.
Instagram Says It's No Longer a Photo-Sharing App
Ryan Alford and Josh Hill unpack Instagram's shift to video and shopping, TikTok's Cameo-style shoutouts, TikTok resumes and Chipotle's hidden NBA codes.
Josh Ellis of SUCCESS on Redefining Success
SUCCESS editor-in-chief Josh Ellis on his four pillars of success, why social media let us down, and the ad-free Achievers mentorship community.
Cookieless Ads, Facebook Antitrust and the Bumble Cafe
Ryan Alford and Josh Hill break down Audi Denmark's cookieless test, the tossed Facebook antitrust suits, Bumble's NYC cafe and building brand equity.
Richard Bliss on LinkedIn Social Selling That Works
LinkedIn top voice Richard Bliss reveals why video and links kill your reach, and the text-post formula that guarantees 1,000+ views in 24 hours.
TikTok Beats YouTube at VidCon, Plus Google Ads Takeaways
Ryan Alford and Josh Hill cover TikTok replacing YouTube as VidCon's top sponsor, John McAfee's death, Google Marketing Livestream takeaways and Nielsen's
Austin Evans on Franchising Lean Kitchen Company
Lean Kitchen Company co-founder Austin Evans on scaling a meal prep franchise to 27 locations, the support business, ego, equanimity and bandwidth.
Jeff Beer of Fast Company on Brands, TikTok and Purpose
Fast Company editor Jeff Beer joins Ryan Alford to talk brand consistency, Patagonia and LeBron stories, Discord, TikTok, Clubhouse and whether purpose
Apple Privacy, Pinterest Shopping and Retail Confidence
Ryan Alford and Josh Hill break down a YouGov shopper study, Apple's email privacy changes, Pinterest's Shopping List and Ryan Reynolds' gin stunt.
Tim Storey on Building a Miracle Mentality
Life coach to the stars Tim Storey joins Ryan Alford to talk imagination, personal branding, fame versus humanity, and his book The Miracle Mentality.
Twitter Blue, Salesforce Data and Spotify Birth Charts
Ryan Alford and Josh Hill break down Twitter's $2.99 subscription, Salesforce's Snapchat and Google data tie-ups, Spotify Blend, and Mars Wrigley's new