Episodes from Mar 2022 to Aug 2022
Episodes 441–480 of 673, newest first
Ashley Parker Angel: O-Town to Fitness Brand Founder
Ashley Parker Angel and Bobby Klebanoff on O-Town, Broadway, failed ventures and building High Level supplements and coaching from an Instagram audience.
Why Marketers Gain ROI by Spending in a Recession
Ryan Alford and Christina Yassi break down a study showing ad spend lifts sales 17% in a recession, plus TikTok music, Patron's metaverse and Tito's empty
Christopher Sean on Social Media, Soaps and Nightwing
Days of Our Lives star Christopher Sean tells Ryan Alford how failure, relationships and daily posting built his acting career and personal brand.
Bring Back Old Instagram: Marketing News July 29, 2022
Kylie and Kim tell Instagram to stop copying TikTok, Coca-Cola spends into a recession, metaverse real estate hype, and SoulCycle's Peloton trade-in.
Bruce Buffer on Building the "It's Time" Brand
UFC announcer Bruce Buffer tells Ryan Alford how "It's Time" was born, why the octagon is his business base, and how he built an energy drink and bourbon
Marketing News July 22, 2022: Lotus on TikTok
Ryan Alford and the team break down Lotus Cars' TikTok playbook, Toyota's dance challenge, shoppable Love Island, Moxy AR and Krispy Kreme's gas promo.
Crumbl Cookies COO Sawyer Hemsley on Building the Brand
Crumbl Cookies co-founder Sawyer Hemsley tells Ryan Alford how a college side hustle became 500-plus stores, from the pink box to rotating weekly flavors.
Marketing News: TikTok Search, Metaverse, Netflix Ads
Christina and Reh cover Elon's Twitter exit, TikTok as a search engine, social ROI vs TV, Samsung's metaverse world, and Netflix picking Microsoft.
Darren Prince: Super Agent, Addiction and Aiming High
Celebrity agent Darren Prince on building Prince Marketing Group, repping Magic Johnson and Hulk Hogan, and the July 2008 night he got sober.
Stranger Things Hits 1 Billion Hours: Marketing News
Ryan Alford and Christina Yasi cover Stranger Things' billion streaming hours, Coke and Lacoste product placement, YouTube Shorts, and TikTok strategy.
Coke x Marshmello, TikTok Stats and Metaverse Marketing News
Ryan Alford breaks down Coke's Marshmello collab, T-Pain's Alka-Seltzer jingle, Kraft's Mac & Cheese rebrand and new TikTok usage stats.
Tom Roach on Brand Building vs Performance Marketing
Jellyfish VP Tom Roach breaks down the 60/40 brand-building rule, the 70/20/10 budget split, real ad attention data and why advertising will never die.
Meta Delays Creator Revenue Cut to 2024 | Marketing News
Ryan Alford and Christina Yasi break down Meta's creator revenue delay, brand NFT PR plays, Nerf's mascot Murph, Liquid Death's prank ads and Lexus on
Andy Paul on Selling Without Selling Out
Andy Paul, author of Sell Without Selling Out, breaks down his four pillars of selling, the 82% LinkedIn stat, and cold outreach that actually works.
R.I.P. Internet Explorer and TikTok's Billion-User Rise
Ryan Alford and Christina Yasi cover Internet Explorer's shutdown, TikTok's billion users, Chobani and Timberland in the metaverse, and Amazon AR try-on.
Rob Luna on Recession, Crypto and the Three F's
Wealth strategist Rob Luna joins Ryan Alford to talk recession odds, why inflation happened, crypto's washout, and the Three F's behind his personal brand.
Metaverse Theft, Prada NFTs and TikTok Branding
Ryan Alford and Christina Yasi break down NFT fraud at OpenSea, Prada's monthly NFT drops, South Korea's metaverse push and Abercrombie's TikTok reboot.
Jay Jay on Magic, PR and Personal Branding That Works
Ace of Spades founder Jay Jay on going from pro magician to PR agency owner, why trust beats tactics, and the Facebook group play that gets clients.
Gucci on Roblox, Miller Lite Beer Coal & Pepsi Pepperoni
Ryan Alford and Christina Yasi break down Gucci Town on Roblox, South Korea's metaverse fund, American Girl podcasts, Miller Lite beer coal and TikTok
Tracy Duhs on Hydration, Health and Building a Brand
Hydration expert Tracy Duhs joins Ryan Alford to explain the nine pillars of health, why water quality beats quantity, and how she grows a brand without
TikTok Ads and Microsoft's Industrial Metaverse
Ryan Alford and Christina Yasi break down TikTok live subscriptions and Branded Mission, Microsoft's industrial metaverse, and Sprite's global campaign.
Lynx Club NFT: Turning Membership Into a Digital Playground
Kosta Hantzis and Lisa Loveland explain how Lynx Club uses an NFT as a tradable membership pass, plus web3 utility, scams and community building.
Sonic Cheez-Its, Military Metaverse & Peloton's Ad Drop
Ryan Alford and Christina Yasi cover the US military metaverse, Fortnite brand activations, tokenized art, Cheez-It's Pandora cheese and Peloton's ad cuts.
Alvin Johnson: 53 Calls, Bankruptcy and 20,000 Apartments
Alvin Johnson tells Ryan Alford how 53 calls landed a mentor, how he survived bankruptcy and rock bottom, and his plan for 20,000 affordable units.
R.I.P. iPod, Brady's $375M Deal & Metaverse News
Ryan Alford and Christina Yasi cover Apple killing the iPod Touch, Tom Brady's $375M Fox deal, NASA's Martian metaverse, Nike vs. Adidas and Netflix ads.
Mark Evans DM on Deals, Marketing Spend and Grit
Mark Evans DM joins Ryan Alford to talk buying businesses, why real estate isn't passive, spending real money on marketing, and building a personal brand.
Spotify Joins Roblox: Marketing News, May 6, 2022
Ryan Alford and Christina Yasi break down Spotify Island on Roblox, Facebook killing podcasts, TikTok AR, Gatorade's metaverse trademark and Starbucks
Tarek El Moussa on Flipping Houses, TV and Grit
Tarek El Moussa tells Ryan Alford how he went from losing his Cutco sales book to Flip or Flop, 50 flips in 60 days, and what really makes a good deal.
Elon Buys Twitter, Meta Opens a Store: Marketing News
Ryan Alford and Cristina Yasi cover Musk's Twitter deal, Facebook hitting 50% video, Meta's first retail store, Nike's $8k NFT sneakers and KFC's new
Nate Kennedy on Funnels, Email Lists and Owning Audience
Nate Kennedy tells Ryan Alford how he went from bankruptcy to owning a media company with 75M monthly impressions, plus funnel and email marketing advice.
Is Roblox Deceiving Kids? Metaverse Marketing News
Ryan Alford and Cristina Yasi break down the Roblox ad watchdog investigation, Hermès in the metaverse, Jameson on Pinterest and Netflix going
Jesse Palmer on the NFL, ESPN and The Bachelor
Jesse Palmer talks with Ryan Alford about playing for Spurrier, the NFL, 15 years at ESPN, and hosting The Bachelor's most chaotic season.
Elon Musk's $43B Twitter Bid and the NFT Bubble
Ryan Alford and Cristina Yasi break down Musk's $43 billion Twitter offer, the NFT slump, Meta's creator fees and $4.9B in digital audio ad revenue.
Camera IQ's Allison Ferenci on AR and the Metaverse
Camera IQ CEO Allison Ferenci explains AR's 34x reach, 3.5x conversion lift, digital twins, and what the metaverse actually means for brands.
Crypto in the Metaverse, Starbucks NFTs and TikTok Sales
Ryan Alford, Joe Hamric and Cristina Yasi break down metaverse crypto trading, Starbucks NFTs, Chipotle on Roblox, Miller Lite flavor drops and more.
Raquel Pennington on Fighting, Mindset and the UFC
UFC fighter Raquel Pennington talks training, The Ultimate Fighter, women's MMA, and why fighting is 90% mental with host Ryan Alford.
Metaverse Shopping Is Here: Marketing News, April 1, 2022
Ryan Alford, Joe Hamric and Cristina Yasi break down metaverse shopping, Visa's NFT program, Tostitos' audio logo, Dyson's face purifier and Twitter
Heidi Cortez on Branding, Hustle and $3 Marketing
Heidi Cortez tells Ryan Alford how she went from faking an ID at 13 to Sunset Tan, the $3 Marketing Club, Posh Boss LA and coaching models.
NFL in the Metaverse: Marketing News, March 25, 2022
Ryan Alford, Joe Hamric and Cristina Yasi break down Bored Ape's $450M raise, Metaverse Fashion Week, Arby's diss track, Pepsi's TikTok star and NFL VR.
Mike Sancho on Automated Income, Amazon FBA and NFTs
Mike Sancho tells Ryan Alford how jail at 21 led to Wealth Accelerators, plus the truth about Amazon automation, YouTube Shorts, the metaverse and NFTs.