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Episodes 641–673 of 673, newest first

Aug 18, 2020

NBA 2K League's Matt Arden on Esports Storytelling

NBA 2K League content chief Matt Arden on moving broadcasts into 30 living rooms, the ESPN2 deal, Locked In, and whether esports is a real career.

Matt Arden· Content & Storytelling· Podcasting & Creator Business
31 min
Aug 11, 2020

In-Game Advertising and eSports with Anzu CEO Itamar Benedy

Anzu.io CEO Itamar Benedy explains programmatic in-game ads, eSports sponsorships and why brands from PepsiCo to SMBs are buying media inside games.

Itamar Benedy· Advertising & Paid Media· Product & Innovation
35 min
Aug 7, 2020

Joe Rogan on Gaming, Twitch Military Ads & TikTok

Ryan Alford and Riley Clark break down Joe Rogan's video game comments, military recruiting on Twitch, the TikTok sale talk and drive-in eSports arenas.

· Social Media Strategy· Advertising & Paid Media
26 min
Aug 4, 2020

Shaon Berry on Metro eSports, Diversity and Gaming Careers

Metro eSports CEO Shaon Berry joins Ryan Alford to talk gaming career paths, the NFL online tournament, brand partnerships and diversity in eSports.

Shaon Berry· Product & Innovation· Customer Experience & Community
27 min
Jul 31, 2020

FaZe Clan x Verizon, Esports Money and Burger King Cows

Ryan Alford and producer Reiley Clark break down FaZe Clan's Verizon 5G deal, Big Tech's move into esports, and Burger King's cow-fart music video.

· Advertising & Paid Media· Content & Storytelling
20 min
Jul 28, 2020

Inside the Esports Arena Business with Tyler Endres

Esports Arena founder Tyler Endres on building 19 locations, the Walmart partnership, Twitch, and how brands should actually sponsor competitive gaming.

Tyler Endres· Startups & Founding· Customer Experience & Community
45 min
Jul 21, 2020

Esports Business Models with Charles Conroy

Charles Conroy, VP of Gaming at the Switch, breaks down how esports teams make money, the media rights boom, and how brands can enter esports the right

Charles Conroy· Advertising & Paid Media· Content & Storytelling
44 min
Jul 14, 2020

Esports Betting, Sponsorship & Twitch with Magnus Leppäniemi

Magnus Leppäniemi of Esports Entertainment Group joins Ryan Alford to break down esports betting laws, brand sponsorship, Twitch and free-to-play

Magnus Leppäniemi· Advertising & Paid Media· Customer Experience & Community
47 min
Jul 6, 2020

Ecommerce, Empathy and the Walmart-Shopify Deal

Ryan Alford and Robbie Fitzwater unpack the 2020 ecommerce surge, the Walmart-Shopify partnership, lifetime value and why customer service now beats

Robbie Fitzwater· Ecommerce & DTC· Customer Experience & Community
37 min
May 26, 2020

Inside VaynerMedia's Creative Culture with Steve Babcock

Former VaynerMedia CCO Steve Babcock on inventing the Domino's Pizza Tracker, working with Gary Vaynerchuk, and why creatives now have to make things.

Steve Babcock· Content & Storytelling· Leadership & Decision-Making
51 min
May 18, 2020

Austin Hope: Building a World-Class Winery

Austin Hope on Chuck Wagner, taking over the family winery at 22, the 97-point Cabernet bet and his plan for Paso Robles global domination.

Austin Hope· Personal Brand & Positioning· Product & Innovation
56 min
May 4, 2020

Adam Posner on Getting Fired by Gary Vee and Starting Over

Adam Posner on his VaynerMedia firing, the advice from Gary Vee that led him to recruiting, and why podcasting is his best business development tool.

Adam Posner· Mindset, Grit & Failure· Podcasting & Creator Business
33 min
Apr 14, 2020

How Mizzi Cosmetics Pivoted to Hand Sanitizer

Mizzi Cosmetics CEO Brenda Mierzejewski on building a clean lip care brand from her kitchen, earning a Kylie Jenner post, and pivoting to hand sanitizer.

Brenda Mierzejewski· Startups & Founding· Product & Innovation
35 min
Apr 8, 2020

Tyler Harris on Personal Branding in Uncertain Times

Tyler Harris joins Ryan Alford to talk GVL Hustle's give-back pivot, leading through COVID-19, time blocking, and going deeper instead of chasing

Tyler Harris· Personal Brand & Positioning· Content & Storytelling
48 min
Mar 18, 2020

Marketing During the Coronavirus Pandemic

Ryan Alford and Robbie Fitzwater on crisis marketing: budgets, messaging, pivots, and the channels to prioritize when customers are stuck at home.

Robbie Fitzwater· Content & Storytelling· Leadership & Decision-Making
43 min
Mar 17, 2020

Inside Pour Taproom With the Mayor of Craft Beer

Nate Tomforde on founding Pour Taproom, self-serve tap technology, craft beer trends and growing to 10 locations through partnerships instead of

Nate Tomforde· Startups & Founding· Product & Innovation
47 min
Feb 7, 2020

Super Bowl Ads and Amazon vs. Owned Channels

Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.

· Advertising & Paid Media· Ecommerce & DTC
43 min
Jan 21, 2020

B2B Marketing Needs Humanity: The Case for B2H

Ryan Alford and Robbie Fitzwater on why B2B buyers act like consumers, how content pre-qualifies leads, and why LinkedIn is still an open field.

Robbie Fitzwater· Content & Storytelling· Social Media Strategy
36 min
Dec 19, 2019

Marketing Chivalry Isn't Dead with Robbie Fitzwater

Robbie Fitzwater joins Ryan Alford to explain why organic social is dying, why Amazon owns your customer, and how to build content that earns trust.

Robbie Fitzwater· Social Media Strategy· Content & Storytelling
40 min
Dec 13, 2019

Michael Cogdill: 29 Emmys, Storytelling, and the News

WYFF anchor Michael Cogdill on his father's alcoholism, winning 29 Emmys, partisan media, and writing She-Rain and Where Did Joe Go.

Michael Cogdill· Content & Storytelling· Mindset, Grit & Failure
40 min
Dec 9, 2019

Jared Emerson: Speed Painting for the NFL's Biggest Names

Speed painter Jared Emerson on painting Carson Wentz's cleats, meeting Jerry Rice, working a billionaire's yacht, and turning art into a real career.

Jared Emerson· Mindset, Grit & Failure· Content & Storytelling
42 min
Dec 3, 2019

The 2020 Ecommerce and Shopify Marketing Playbook

Ryan Alford breaks down his Shopify playbook: themes, SEO and indexing, product photography, brand trust content, SMS Bump, Klaviyo and ambassador

· Ecommerce & DTC· Content & Storytelling
18 min
Oct 8, 2019

6 AM City's Logan Brown on Local News and Newsletters

Logan Brown of 6 AM City joins Ryan Alford to talk local news, email newsletters, growth marketing, churn and whether print media is really dead.

Logan Brown· Content & Storytelling· Customer Acquisition & Growth
41 min
Sep 18, 2019

Ryan Alford on Speed, Virality and Being Different

Ben Harris of GOALINK turns the mic on Ryan Alford: marketing at the speed of now, a 500 million view viral video, and why different beats better.

Ben Harris· Content & Storytelling· Social Media Strategy
1h 4m
Aug 15, 2019

Brenda Luginbill on Building The Ness Fest in Greenville

Ness Fest founder Brenda Luginbill joins Ryan Alford to break down wellness, goodness, fitness, and wholeness - and how she built a festival from an

Brenda Luginbill· Mindset, Grit & Failure· Customer Experience & Community
30 min
Jul 2, 2019

George Hincapie on Cycling, Business and Greenville

George Hincapie on 17 Tours de France, being the best in the world at helping others win, and building Hincapie Sportswear and Hotel Domestique.

George Hincapie· Mindset, Grit & Failure· Leadership & Decision-Making
29 min
May 30, 2019

Andy Dane Carter on Real Estate, Wealth and Family

Andy Dane Carter tells Ryan Alford why your first property should be a fourplex, how agents can buy with their commission, and why wealth is a slow game.

Andy Dane Carter· Money, Investing & Wealth· Personal Brand & Positioning
37 min
Apr 2, 2019

Woody Dantzler on Faith, Clemson and Life After Football

Former Clemson QB and NFL player Woodrow Dantzler III talks faith, insecurity, why athletes struggle after football, and what Dabo Swinney really built.

Woodrow Dantzler III· Mindset, Grit & Failure· Leadership & Decision-Making
33 min
Jan 15, 2019

Kory Keefer on Building CORE24 Into a Brand

CORE24 owner Kory Keefer tells Ryan Alford how rebel culture, hip hop and niche branding built Greenville's most talked-about gym - and why action beats

Kory Keefer· Personal Brand & Positioning· Retail & Physical Business
33 min
Dec 28, 2018

Tyler Harris on Rock Bottom and Personal Branding

Tyler Harris tells Ryan Alford how he went from broke to seven figures in insurance and built a personal brand without ever selling anything.

Tyler Harris· Personal Brand & Positioning· Social Media Strategy
1h 9m
Dec 21, 2018

Ted Phaeton on News, Bias and Building The Modern Man

Greenville anchor and meteorologist Ted Phaeton talks newsroom accuracy, media bias, Twitter breaking news, personal growth and his Modern Man mission.

Ted Phaeton· Content & Storytelling· Mindset, Grit & Failure
42 min
Dec 7, 2018

How a Dentist's Dance Video Hit 150 Million Views

Dr. Rich Constantine and Ryan Alford break down the viral dance video, the PR plan that followed, Steve Harvey, and what it did for his practice.

Dr. Rich Constantine· Social Media Strategy· Content & Storytelling
34 min
Nov 13, 2018

Marketing at the Speed of Now and a Viral Dentist

Ryan Alford, Alex Finley and Ashley Davis on Dr. Rich Constantine's 150 million views, three-day campaigns, and running a modern digital agency.

· Social Media Strategy· Content & Storytelling
31 min