Guest
Luke Yarnton
Co-founder · The Rave
Luke Yarnton is a co-founder of The Rave, a platform that matches a brand's customer list and checkout data against roughly 15 million creator profiles to identify influential existing customers. He works with over 200 brands, largely in ecommerce, building ambassador programs and affiliate tools, and believes influencer and affiliate marketing will be fully democratized within ten years.
2 episodes · Social Media Strategy · Customer Acquisition & Growth · Customer Experience & Community
as follow account increases trust decreases
the influences and ambassadors you should be looking to build into this army are people who already freaking know and love you don't go chasing these people who've never heard of your brand before
the key now is not to control what people are saying about it as a brand you just need to make sure your product is solid and does what it says on the box and then what you do is try and make people talk about it as much as possible
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