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Buff City Soap's 10x Year: WooCommerce to Shopify
Buff City Soap's Sanjay Jenkins on replatforming to Shopify, 10x growth, SMS marketing, and crediting franchisees for online sales.
The 2020 Ecommerce and Shopify Marketing Playbook
Ryan Alford breaks down his Shopify playbook: themes, SEO and indexing, product photography, brand trust content, SMS Bump, Klaviyo and ambassador
Ecommerce Holiday Strategy With Robbie Fitzwater
Robbie Fitzwater joins Ryan Alford to break down holiday ecommerce planning: building VIP email lists, scaling in-store experts online, and picking a
Sean Whalen on Building Lions Not Sheep Into an Ecom Brand
Lions Not Sheep founder Sean Whalen tells Ryan Alford how radical honesty built a brand that went from $3,000 to $463,000 a month in apparel sales.
Nufabrx: Building an 8-Figure Shopify Plus Store
Nufabrx founder Jordan Schindler on embedding medicine in clothing, an 8-figure Shopify Plus launch, Walmart's 4,400-store rollout and owning customer
Why Following Your Passion Is B.S. - Ryan Unfiltered
Ryan Alford shares his 20-year marketing story, why credibility and experience matter, why passion follows hard work, and a bonus 2021 live streaming
Dunkin' Paint, Google vs Amazon and Truly's Dua Lipa Ad
Ryan Alford and Reiley Clark break down Dunkin's Backdrop paint drop, Google's ecommerce push, Walgreens ad tech and Truly's Dua Lipa campaign.
Agentic AI and Atoms: Ideas to Revenue With Ethan Ouyang
Ethan Ouyang of DeepWisdom explains how Atoms uses agentic AI to research, build, launch and monetize products without code or a big team.
E-commerce in 2020: Platforms, Brand and Performance
Ryan Alford and Reiley Clark break down e-commerce platform choice, customer acquisition, retargeting, and the balance of brand versus performance
Super Bowl Ads and Amazon vs. Owned Channels
Ryan Alford and Robbie Hitzwater review the year's Super Bowl spots, then debate whether ecommerce brands should build on Amazon or own their channels.
TikTok Bids, Cookie Loss and B2B Ecommerce
Ryan and Reiley break down Oracle's TikTok bid, the end of third-party cookies, Touchland's B2B ecommerce launch and Amazon's small business academy.
Dave Gerhardt on Brand vs Performance in Ecommerce
Privy CMO Dave Gerhardt joins Ryan Alford to talk personal brand, email and SMS, Black Friday prep, and why brand building makes paid media work harder.
ShipMonk's Jan Bednar on Ecommerce Fulfillment
ShipMonk founder Jan Bednar on bootstrapping to a $355M raise, branding a boring industry, and the SEO and referral engine behind 80% organic leads.
Why Digital Out-of-Home Ads Are Booming
Ryan Alford and Nick Weaver break down programmatic digital out-of-home ads, Amazon's Snapchat AR try-on, Twitter under Elon, and the Nike-Odell lawsuit.
FiveStars $50M, Digital Job Growth & 2021 Marketing Trends
Ryan Alford and Reiley break down FiveStars' $50M raise, the digital jobs booming after COVID, and Deloitte's seven marketing trends for 2021.
Right About Now Evolves: Collectibles on SI Launches
Ryan Alford announces more guest interviews, the new 'Now in Ten' format, and Collectibles on SI, his new Sports Illustrated show launching August 25th.
Camera IQ's Allison Ferenci on AR and the Metaverse
Camera IQ CEO Allison Ferenci explains AR's 34x reach, 3.5x conversion lift, digital twins, and what the metaverse actually means for brands.
Ecommerce Boom, SXSW Virtual, Clubhouse Doubts, Roblox IPO
Ryan Alford and Reiley Clark break down $121B in online spending, SXSW going virtual, Clubhouse's creator payments, and Roblox's $41B IPO valuation.
Sean Whalen: How Truth Built Lions Not Sheep
Lions Not Sheep founder Sean Whalen on the viral post that changed his life, scaling to $463K a month in apparel, and what legacy really means.
Marketing at the Speed of Now and a Viral Dentist
Ryan Alford, Alex Finley and Ashley Davis on Dr. Rich Constantine's 150 million views, three-day campaigns, and running a modern digital agency.
Heidi Cortez on Branding, Hustle and $3 Marketing
Heidi Cortez tells Ryan Alford how she went from faking an ID at 13 to Sunset Tan, the $3 Marketing Club, Posh Boss LA and coaching models.
Josh Snow on Building a $100M Ecommerce Brand
Snow founder Josh Snow tells Ryan Alford how he bootstrapped $100M in oral care sales, why he reversed his anti-Amazon stance, and what he invests in now.
Marketing During the Coronavirus Pandemic
Ryan Alford and Robbie Fitzwater on crisis marketing: budgets, messaging, pivots, and the channels to prioritize when customers are stuck at home.
Why Cutting Brand Marketing Backfires: Nielsen Research
Nielsen's Cara Kantrowitz and Imran Hirani share research on upper vs. lower funnel marketing, the 60/40 split, and the real cost of short-termism.
Stripe Skips IPO, Amazon's Dark Patterns, AI Umpires
Ryan Alford breaks down seven business stories: MLB's AI strike zone, Microsoft's $20B ad surge, Stripe's tender offer, Amazon's FTC fight and more.
Ecommerce, Branding and the Neuroscience of Shopping
Salim Holder of 4th Avenue Market and Samrat Saran of Neuro-Insight join Ryan Alford on how community, brand story and brain science drive ecommerce sales.
Apple Privacy, Pinterest Shopping and Retail Confidence
Ryan Alford and Josh Hill break down a YouGov shopper study, Apple's email privacy changes, Pinterest's Shopping List and Ryan Reynolds' gin stunt.
Anya Cheng on AI, Data Moats and the Future of Shopping
Taelor founder Anya Cheng tells Ryan Alford why unique data beats building AI models, how ChatGPT SEO works, and why U.S. live shopping still lags Asia.
Amazon's TikTok Bid, Musk Exits DOGE, OpenAI's $40B
Ryan Alford breaks down Amazon's TikTok offer, Elon Musk leaving DOGE, the Hooters bankruptcy, and OpenAI's $40 billion raise in this weekly business news
Conn's HomePlus VP on UX, Omnichannel and Brand Trust
Conn's HomePlus VP of E-commerce Satya Sivunigunta on why customer experience is brand, omnichannel friction, and planning Black Friday during COVID.
Inside Icons.com: Messi Memorabilia and Scarcity
Icons.com CEO Dan Jamieson on signed Messi shirts, why mass-signed memorabilia loses value, FIFA licensing, and the company's new U.S. launch.
Shop-Streaming, Dollar Tree Media and Ace's DIY Play
Ryan Alford and Reiley Clark break down Bed Bath & Beyond's Home Happier campaign, shop-streaming, retail media networks and Ace Hardware's influencer
Digital Malls, Big Tech Power and Reels Shopping
Ryan Alford and Reiley Clark break down Verishop's digital mall, big tech monopoly worries, Instagram shopping on Reels and Ocean Spray's viral TikTok win.
2021 Marketing Trends: Get Your Audience Involved
Ryan Alford and Radical's Josh Hill preview 2021 marketing trends: social selling, user-generated content, brand community, purpose and ad platform picks.
Ecommerce, Empathy and the Walmart-Shopify Deal
Ryan Alford and Robbie Fitzwater unpack the 2020 ecommerce surge, the Walmart-Shopify partnership, lifetime value and why customer service now beats
Anya Cheng on AI Styling, Branding & Live Shopping
Taelor.style founder Anya Cheng joins Ryan Alford to unpack AI clothing rental, ChatGPT SEO, proprietary data moats and why live shopping lags in the U.S.
Instagram Engagement Tips: What the Data Actually Says
Ryan Alford and Reiley Clark break down Instagram engagement data: best posting times, why tagging hurts reach, and the rise of social commerce.
Radcast Best of 2021: Marketing, Fame and TikTok Lessons
The best Radcast moments from the first half of 2021: category design, Whoop's no-pay rule, fame engineering, meal prep franchising and why TikTok hooks
Facebook to Meta? Weekly Marketing News, Oct 22, 2021
Ryan Alford and Joey break down Facebook's metaverse rebrand, why Snap and TikTok trail the ad duopoly, Shopify on Spotify and YouTube live shopping.
Turning Customers Into Your Best Marketers | Luke Yarnton
The Rave co-founder Luke Yarnton explains how brands find influential customers already buying from them and build an always-on ambassador army.