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Coors Light's Bear Ad, Wendy's Jingles & Gen Alpha Marketing
Marketing news for June 23, 2023: Coors Light's Bear ad with Patrick Mahomes, Wendy's jingle remixes, Airheads' TikTok pop-up and Crayola's Gen Alpha push.
Ishveen Jolly on Athlete and Influencer Sponsorships
Open Sponsorship CEO Ishveen Jolly joins Ryan Alford on why athlete sponsorship is the new word of mouth, and how to structure deals that actually deliver
Metaverse Jobs, Coke on TikTok and Amazon's Ad Lawsuit
Ryan Alford and Joe Hamric cover metaverse job ideas, Mountain Dew's $5,000 ranger gig, Coca-Cola's TikTok debut, Amazon's ad lawsuit and Tesla gaming.
Thread Lightly: Ryan's Honest Take on Meta's Threads App
Ryan Alford breaks down Meta's Threads app for marketers, plus Burger King's all-cheese burger, Truly's zero gravity bar and Gmail's new scheduling tool.
Reels Win Reach on Instagram: Weekly Marketing News
Ryan Alford and Christina break down BeReal hitting 10M daily users, Reels dominating Instagram reach, TikTok's Nearby feed, and NFL kickoff ad campaigns.
Marketers' Biggest Concerns Heading Into 2024
Ryan Alford and Chris Hansen break down Ad Age's 2024 marketer concerns, AI social media predictions, and why Instagram Reels beats TikTok for brands.
Digital Malls, Big Tech Power and Reels Shopping
Ryan Alford and Reiley Clark break down Verishop's digital mall, big tech monopoly worries, Instagram shopping on Reels and Ocean Spray's viral TikTok win.
Facebook Reels Hits 90 Seconds & TikTok Adds Paywalls
Ryan, Christina, and Nick cover 90-second Facebook Reels, TikTok's paywalled Series, Hard Mtn Dew's retirement community bash, and Corona's virtual
Coke's Real Magic, Facebook Reels & Social Commerce
Ryan Alford and Joey Thompson break down Coca-Cola's Real Magic campaign, Facebook Reels in the News Feed, Unilever's social commerce fund and brand
Rob Luna on Recession, Crypto and the Three F's
Wealth strategist Rob Luna joins Ryan Alford to talk recession odds, why inflation happened, crypto's washout, and the Three F's behind his personal brand.
Alcohol Buying Shifts Home, Plus Reels Payouts and AI
Ryan Alford and Christina Gassi cover at-home alcohol trends, Meta's new Reels payouts, Tucker Carlson on Twitter, and Chick-fil-A's geofencing pilot.
How Cinebody Turned an iPhone Rig Into Video Software
Cinebody co-founder Tyler Webb on a $250K Kickstarter, crowdsourced music videos, patented capture control, and why brands need a real video strategy.
Instagram Growth Hacks with Growth God Julian Walder
Julian Walder, the Growth God, joins Ryan Alford to break down Instagram growth hacks, story tags, Reels, ad spend, and why substance beats follower
Organic Conversions on TikTok and Instagram
Kenda Laney breaks down TikTok's watch-time algorithm, Instagram as a nurturing platform, the four buyer types, and her million dollar content plan.
Elon Buys Twitter, Meta Opens a Store: Marketing News
Ryan Alford and Cristina Yasi cover Musk's Twitter deal, Facebook hitting 50% video, Meta's first retail store, Nike's $8k NFT sneakers and KFC's new
Meta Delays Creator Revenue Cut to 2024 | Marketing News
Ryan Alford and Christina Yasi break down Meta's creator revenue delay, brand NFT PR plays, Nerf's mascot Murph, Liquid Death's prank ads and Lexus on
Cameron Diaz Wine, Cloud Paper and Walmart's TikTok Deal
Ryan Alford and Reiley Clark break down Cameron Diaz's Avaline red wine, Mark Cuban's Cloud Paper bet, Walmart and Oracle's TikTok stake and Mailchimp AI.
Andy Paul on Selling Without Selling Out
Andy Paul, author of Sell Without Selling Out, breaks down his four pillars of selling, the 82% LinkedIn stat, and cold outreach that actually works.
Gen Z Breaks the Marketing Mold - Weekly Marketing News
Ryan Alford and Christina Gossi cover Musk's Twitter deal, Instagram's new ad placements, TikTok fake profiles and how Gen Z is ending mass marketing.
Instagram Engagement Tips: What the Data Actually Says
Ryan Alford and Reiley Clark break down Instagram engagement data: best posting times, why tagging hurts reach, and the rise of social commerce.
Joe Rogan on Gaming, Twitch Military Ads & TikTok
Ryan Alford and Riley Clark break down Joe Rogan's video game comments, military recruiting on Twitch, the TikTok sale talk and drive-in eSports arenas.
Southern Comfort's Shot Glass Pants: Weekly News 11.11.22
Ryan Alford and Nick Weaver cover Instagram post scheduling, Musk's Twitter plans, Anheuser-Busch buying a pickleball team, and holiday brand stunts.
Build the Business First, Then the Personal Brand
Marian Esanu tells Ryan Alford why personal branding should come after you build a real business, plus his competitor research playbook for content.
Cassie Petrey on Music, TikTok and Backstreet Boys
Crowdsurf CEO Cassie Petrey on why TikTok is the new music video, streaming economics, Fifth Harmony's launch and working with the Backstreet Boys.
Instagram Threads Launch: What It Means for Brands
Ryan Alford breaks down Instagram's Threads launch, Booking.com's ChatGPT trip planner, TweetDeck going verified-only, and Modelo passing Bud Light.
TechCrunch Gift Guide, Instagram Notes & Pepsi Nutmeg
Ryan Alford and Christina Iaci cover the TechCrunch 2022 gift guide, Instagram Notes, Musk's 4,000-character Twitter idea, Pepsi nutmeg cola and BLACKPINK
Ad Gab: How to Design With Mobile in Mind
Ryan Alford and Josh Hill break down mobile-first design: readable social graphics, vertical video, mobile load speed, chunky buttons and pop-up overload.
2022 Marketing Trends with Ryan Alford and Reh Harvey
Ryan Alford and Reh Harvey break down 2022 marketing trends: short-form video, live stream shopping, SMS vs email, LinkedIn, the metaverse and branding.
Tyler Rich on Building a Country Career From Scratch
Country artist Tyler Rich tells Ryan Alford how free-download cards, 100K Instagram followers and one TikTok demo built his music career.
Kelly Siegel on Harder Than Life, Grit and Growth
National Technology Management CEO Kelly Siegel tells Ryan Alford how abuse, therapy, the gym, and agitational content shaped his business and his podcast.
AI Beatles Song, Bud Light Slips, YouTube Lowers the Bar
Ryan and Christina break down McCartney's AI Beatles track, Bud Light losing to Modelo, Heinz sauce drops, YouTube's new 500-subscriber monetization rule.
Threads Trending Topics and Domino's Free Pizza Play
Ryan Alford and Chris Hansen break down Threads' trending topics feature, Domino's Emergency Pizza app strategy, California's additive ban and Popeyes vs
Parker Payne: 10 Years to the First Wake Kickflip
Pro wake surfer Parker Payne on turning pro at 14, landing the sport's first surf-style kickflip on his 94th try, and building a brand on Instagram.
Crypto Investing, Trump's Coin & #MomTok Brand Deals
Ryan Alford, Brianna Hall and Chris Hansen break down the Fed rate cut, how to start investing in crypto, Trump's new coin, Roblox commerce and #MomTok
TikTok's 10-Minute Videos, SoundOn and Metaverse Fashion
Ryan Alford, Joe Hamric and Christina Yasi break down TikTok's 10-minute uploads, SoundOn, Kraft x Netflix, Abercrombie's rebrand and Tinder checks.
WhatsApp View Once, Facebook VR Eyes, Rihanna's Billion
Josh Hill, Joe, Joey and Sean break down WhatsApp's View Once feature, Facebook's eye-projecting VR prototype, the Fortune 500 list and Rihanna's billion.
Coke's AI Ads, TikTok Search Ads, Netflix DVD Giveaway
Ryan Alford and Chris Hansen break down Coke's Real Magic AI ads, TikTok search ads, YouTube's AI music payouts, Apple Podcasts analytics and AR wine
DIY iPhone Repair & Crypto.com Arena: Marketing News
Ryan Alford and Joe Hamric break down Apple's DIY iPhone repair parts, the Papa John's logo change, Crypto.com Arena and Starbucks Red Cup Day.
Grok, TikTok's Creator Fund Exit and Ohio Legal Weed
Ryan Alford and Chris Hansen break down Elon Musk's Grok on X Premium+, TikTok ending its $2B Creator Fund, Instagram read receipts and Ohio legalizing
HBO Max + Discovery+ Merge and the Instagram vs TikTok Gap
Ryan Alford and Ray Harvey break down the HBO Max and Discovery+ merger, Walmart+ streaming talks, SweeTarts on TikTok, and Netflix's return to ads.