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Marketing News July 22, 2022: Lotus on TikTok
Ryan Alford and the team break down Lotus Cars' TikTok playbook, Toyota's dance challenge, shoppable Love Island, Moxy AR and Krispy Kreme's gas promo.
Cassie Petrey on Music, TikTok and Backstreet Boys
Crowdsurf CEO Cassie Petrey on why TikTok is the new music video, streaming economics, Fifth Harmony's launch and working with the Backstreet Boys.
Tinder Matchmaker, TikTok 15-Min Videos & IG Verified Feed
Ryan Alford and Chris Hansen break down Tinder's Matchmaker feature, Instagram's verified-only feed test, TikTok's 15-minute uploads and Time's best
TikTok Ad Trust Doubles: Marketing News Sept 3, 2021
Ryan Alford, Joey, Joe and Sean break down doubling TikTok ad trust, LinkedIn live events, Nissan's ecommerce Heisman House push and rented-land platforms.
Trump Coin, TikTok's Return and the $500B Stargate Deal
Ryan Alford and Chris Hansen break down Trump Coin's 1,140% week, TikTok's 60-day reprieve, banks embracing crypto and the $500B Stargate AI project.
TikTok Sponsored Posts, Infiniti on Cameo & Vimeo Tools
Ryan Alford and Josh Hill break down TikTok sponsoring trending creator posts, Infiniti's Cameo shopper Q&A, the Vimeo integration and Crocs' big quarter.
Marketing News: Ed Sheeran x Pokemon, YouTube Shorts Pay
Ed Sheeran's Pokemon collab, Chex Mix with Sir Mix-A-Lot, Meta's new teen ad limits and YouTube Shorts revenue sharing in this week's marketing news.
TV's Streaming Shift and Sour Patch Kids on TikTok
Ryan Alford and Reiley Clark break down the NFL's new TV rights, branded shows from Pepsi and Anheuser-Busch, a Sour Patch Kids TikTok prank fund and more.
Facebook Reels Hits 90 Seconds & TikTok Adds Paywalls
Ryan, Christina, and Nick cover 90-second Facebook Reels, TikTok's paywalled Series, Hard Mtn Dew's retirement community bash, and Corona's virtual
Digital Malls, Big Tech Power and Reels Shopping
Ryan Alford and Reiley Clark break down Verishop's digital mall, big tech monopoly worries, Instagram shopping on Reels and Ocean Spray's viral TikTok win.
Snickers' Rookie Mistakes & Twitter Edits: Marketing News
Ryan Alford breaks down Snickers' NFL rookie mistakes campaign, Twitter's new edit button, TikTok's ad crown, Starburst in space and Tom Brady's Under
Apple's Ad Business, TikTok Search & Recession Hype
Ryan Alford covers Apple selling iPhone ads, TikTok as a search engine, Penn's $387M Barstool buyout, Tony the Tiger on Twitch, and recession sentiment.
Voice Deepfakes, Liquor Super Bowl Ads & Coke's AI Bet
Ryan, Christina, and Nick break down AI voice deepfakes, Super Bowl liquor ads, Canva for Campus, Chipotle's TikTok menu hack, and Coca-Cola's OpenAI deal.
Marian Esanu on Personal Branding That Actually Sells
Marian Esanu tells Ryan Alford why you should build the business before the personal brand, how to research competitors, and when to use paid ads.
TikTok Stories, Hard Mtn Dew and AMC's Bitcoin Bet
Ryan Alford and Josh Hill cover TikTok testing Stories, PepsiCo and Boston Beer's Hard Mtn Dew, and AMC accepting Bitcoin and Dogecoin as payment.
Martha Stewart, Tito's and DIY January Marketing News
Ryan Alford and Christina Yassi break down Tito's DIY January with Martha Stewart, TikTok age limits, Netflix's password crackdown and Musk's $200B loss.
Jen Larson on TikTok Fame and Blunt Dating Advice
Men's dating coach Jen Larson joins Ryan Alford to talk TikTok growth, why bluntness works, prenups, and how to build a niche audience on social media.
TikTok's STEM Feed, GPT-4 and the SVB Collapse
Ryan Alford, Christina and Nick break down TikTok's new STEM feed, GPT-4's upgrades, the Silicon Valley Bank failure and March Madness marketing.
Metaverse Theft, Prada NFTs and TikTok Branding
Ryan Alford and Christina Yasi break down NFT fraud at OpenSea, Prada's monthly NFT drops, South Korea's metaverse push and Abercrombie's TikTok reboot.
Bring Back Old Instagram: Marketing News July 29, 2022
Kylie and Kim tell Instagram to stop copying TikTok, Coca-Cola spends into a recession, metaverse real estate hype, and SoulCycle's Peloton trade-in.
Check Fraud TikTok Trend, NFL Billions and AI Deepfakes
Ryan Alford, Briana Hull and Chris Hansen break down the Chase check fraud TikTok trend, NFL sponsorship money, rising layoffs and California's AI bills.
TikTok's 10-Minute Videos, SoundOn and Metaverse Fashion
Ryan Alford, Joe Hamric and Christina Yasi break down TikTok's 10-minute uploads, SoundOn, Kraft x Netflix, Abercrombie's rebrand and Tinder checks.
Facebook's $1B Creator Fund and Falling Marketing Budgets
Ryan Alford and Josh Hill break down Facebook's $1 billion creator fund, the billionaire space race, Hypebeast's top brands and Gartner's 6.4% budget
Alina Smith on K-Pop, TikTok and Music's Real Economics
Hit producer Alina Smith joins Ryan Alford to talk K-pop, publishing deals, growing on TikTok, female producers and the real money behind streaming.
Matt Alonzo on Video, Vertical Content and Getting Known
Filmmaker Matt Alonzo on going from sleeping on couches to Interscope music videos, running branded content at FaZe Clan, and why you must ship at 90%.
Coors Light's Bear Ad, Wendy's Jingles & Gen Alpha Marketing
Marketing news for June 23, 2023: Coors Light's Bear ad with Patrick Mahomes, Wendy's jingle remixes, Airheads' TikTok pop-up and Crayola's Gen Alpha push.
Flavrs vs TikTok, Starbucks NFTs & iPhone Nostalgia
Ryan Alford and Christina break down the Flavrs cooking app, Starbucks Odyssey NFTs, Chipotle in Roblox and Snapchat's new voter registration tools.
Radical's Account Executives on Life in an Agency
Ryan Alford talks with Radical AEs Alex Finley and Kaitlin Bowler about agency client service, 2021 marketing trends, TikTok ads and one-word goals.
DIY Facebook Ads for 2025: The Hot 30 Retargeting Play
Stephen Blackburn and Stephen Johnson of Rich From Anywhere break down Facebook ad strategy, CAC vs LTV, TikTok vs Google, and their Hot 30 retargeting
Frankmobile, Candy Crush Jonas Bros & Tesla Ads
Ryan and Christina cover Oscar Mayer's Frankmobile, Candy Crush's Jonas Brothers tie-up, Google Bard plug-ins, Taco Tuesday's trademark fight and Tesla
Influencer Marketing, Starbucks Oat Milk & Kids Instagram
Ryan Alford and Reiley Clark cover influencer marketing budgets, Simmons x D'Amelio, EOS on TikTok, Starbucks' oat milk shortage and Facebook's kids app.
2022 Marketing Trends with Ryan Alford and Reh Harvey
Ryan Alford and Reh Harvey break down 2022 marketing trends: short-form video, live stream shopping, SMS vs email, LinkedIn, the metaverse and branding.
Spotify Joins Roblox: Marketing News, May 6, 2022
Ryan Alford and Christina Yasi break down Spotify Island on Roblox, Facebook killing podcasts, TikTok AR, Gatorade's metaverse trademark and Starbucks
Thread Lightly: Ryan's Honest Take on Meta's Threads App
Ryan Alford breaks down Meta's Threads app for marketers, plus Burger King's all-cheese burger, Truly's zero gravity bar and Gmail's new scheduling tool.
R.I.P. Internet Explorer and TikTok's Billion-User Rise
Ryan Alford and Christina Yasi cover Internet Explorer's shutdown, TikTok's billion users, Chobani and Timberland in the metaverse, and Amazon AR try-on.
Instagram Says It's No Longer a Photo-Sharing App
Ryan Alford and Josh Hill unpack Instagram's shift to video and shopping, TikTok's Cameo-style shoutouts, TikTok resumes and Chipotle's hidden NBA codes.
Parker Payne: 10 Years to the First Wake Kickflip
Pro wake surfer Parker Payne on turning pro at 14, landing the sport's first surf-style kickflip on his 94th try, and building a brand on Instagram.
Twitter Becomes X: Marketing News for July 28, 2023
Ryan Alford and Chris Hansen break down Twitter's X rebrand, mustard Skittles, TikTok text posts, WhatsApp Channels and Natural Light's boat shoe beer
Jon Davids on Building Brands People Obsess Over
Influicity CEO Jon Davids breaks down his movement formula, the minimum viable concept behind Liquid Death, and why owned demand beats rented ads.
Cheapest States, Samsung's Galaxy Ring & TikTok's AI Genie
Ryan Alford and Chris Hansen break down the 15 cheapest US states, Athletic Brewing's $50M raise, Samsung's Galaxy Ring, and the self-checkout reversal.