Guest
Chandler Bolt
Founder and CEO · SelfPublishing.com
Chandler Bolt founded SelfPublishing.com, which has published 7,000 books over the last decade at a pace of two to five books a day and grown from zero to $80 million in sales. He was named to Forbes 30 Under 30, and says his own 2021 book brought in roughly $7 million in sales for the business in the last 12 months.
1 episode · Content & Storytelling · Personal Brand & Positioning · Customer Acquisition & Growth
If you're trying to grow your business using a book, there's nothing less important than the bestseller list. It's a joke. It doesn't matter.
I can't think of another asset that I have in my business that I created five years ago that's still bringing millions of dollars of sales a year.
And so that was a great reminder for me that there is nothing less relevant than my opinion on our market.
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