BIG BADASSES IN BUSINESS

SUMMARY

In this episode, host Ryan Alford brings together an all-star lineup of influential guests from diverse industries — including creative marketer Kyle Creek, legendary UFC announcer Bruce Buffer, Crumbl Cookies co-founder Sawyer Hemsley, former NFL star Shawne Merriman, and fitness entrepreneur Howard Panes. Each guest opens up with personal stories, hard-earned lessons, and actionable insights on entrepreneurship, branding, creativity, and resilience.

Listeners will hear about bold marketing strategies that break the mold, the behind-the-scenes journey of building iconic brands, the mindset shifts required to overcome setbacks, and the power of staying true to your authentic self. Whether it’s scaling a cookie empire, commanding the energy of a sold-out arena, redefining personal branding, or turning passion into profit, this episode delivers a fast-paced, inspiring look at what it really takes to thrive in today’s competitive world.

TAKEAWAYS

• Insights on entrepreneurship and business success from various industry leaders.

• The role of creativity and innovation in marketing and branding.

• Personal stories of overcoming challenges and building unique identities.

• The importance of authenticity and pushing boundaries in professional endeavors.

• Strategies for effective product development and customer engagement.

• The significance of community and word-of-mouth in scaling a business.

• Lessons learned from transitioning careers, particularly from sports to entrepreneurship.

• The impact of disciplined work ethic and structured routines on achieving goals.

• Emphasis on health, originality, hard work, innovation, and maintaining energy as keys to success.

• Encouragement for listeners to embrace boldness and pursue their passions relentlessly.