Right About Now with Ryan Alford

What's up, everyone!

When I was a kid, the thrill of pulling a holographic card out of a foil pack was unmatched. Fast forward to today, and that same thrill is powering an industry projected to hit $52 billion by 2027. Jeremy Aisenberg didn't just ride that wave—he helped shape it. From his early days collecting Red Sox memorabilia to building Sports Illustrated's dedicated collectibles vertical, Jeremy's story is a masterclass in turning passion into power moves.

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🔥 Here’s What We Hit

The Rise of Collecting as Serious Business

Collecting isn't just a hobby anymore—it's a cultural and financial force. Jeremy sees collecting as the purest expression of fandom, and it's bringing fans closer to their favorite teams and leagues in ways traditional media can't.

Your Move: If you're a collector, lean in. There are more ways than ever to monetize and build community around your collection.

Sports Illustrated: From Print Icon to Digital Hobby Hub

Jeremy helped launch Collectibes on SI, turning a legacy brand into the #1 content platform for the trading card space. With over half a million monthly readers and a team of expert writers, it's redefining the hobby's digital footprint.

Your Move: Explore SI.com/collectibles for market insights, stories, and trends that could shape your next big play in the hobby.

From Genetics to Golf to Growth Marketing

Jeremy's unconventional journey started with a PhD in genetics and led to working with legends like David Leadbetter and Charles Barkley. Along the way, he learned to spot influence, scale brand stories, and harness digital disruption.

Your Move: Consider how your own unusual path might be the exact experience needed to innovate in your industry.

Digital Assets Are Here to Stay (But So Are Physical Ones)

NFTs and digital collectibles may be the future, but Jeremy knows the physical thrill of a card in hand isn't going anywhere. The smartest players aren't choosing sides—they're doing both.

Your Move: Think "and," not "or." Whether you're building on blockchain or breaking boxes, there's room for both in the evolving collectibles space.

🤝 Connect with Jeremy

From trading cards to talent branding, Jeremy Aisenberg proves that when you combine passion with purpose, you can build a business that elevates an entire industry.

If you’re in the hobby or thinking of joining the game, now’s the time to step up. The card table's never been hotter.

🌐 Website: talentbrandlabs.com
📸 Instagram: @jaisenberg

Check out the Sports Illustrated Collectibles hub: SI.com/collectibles