Guest
Pat Flynn
Founder · Smart Passive Income
Pat Flynn founded Smart Passive Income after being laid off in 2008 and building a website that helped people pass an architectural exam. He is the author of Superfans, has built and sold niche businesses including SecurityGuardTrainingHQ.com and Food Trucker.com, and now runs an SPI community with a team of 11 while building a large Pokemon-focused audience on YouTube.
1 episode · Startups & Founding · Customer Acquisition & Growth · Personal Brand & Positioning
One target market, one person, find one problem, just one little problem. That's where a lot of successful businesses are being started today. They are micro solutions that can build and bud into something much, much bigger.
You got to be a disaster before you become the master.
There's a lot of business exercises on building an avatar. Right. Oh, it's Johnny. He's 35. He's got 2.5 kids and you create this persona. And it's okay. That's cool. But can you ask Johnny questions? No, because you made them up. Find the real people and talk to them.
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