Guest
Dave Charest
Director of Small Business Success · Constant Contact
Dave Charest has spent more than 14 years at Constant Contact, where he works directly with small business owners who are business owners first and marketers by necessity. Based near Boston, he helps translate the company's Small Business Now research into practical marketing and AI guidance.
1 episode · Customer Acquisition & Growth · Data, Research & Measurement · Social Media Strategy
AI is really helping small business owners get stuff done and get stuff done that's enough to learn something from where AI comes in, it's about efficiency, it's not about necessarily doing more, it's about how do I do things smarter and more efficiently?
If there's any small business listening right now, I'd say you have permission to not do everything all at once.
I've learned time and time again after talking with small businesses is that it's the unsexy things that actually move the needle.
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