What if the biggest mistake in sales is *asking for the order?*
In this episode of *Right About Now,* Ryan Alford sits down with *Paul Ross,* an elite subconscious sales trainer who works with Fortune 500 teams and top-tier closers.
Paul explains why most salespeople are selling to the _wrong part of the brain,_ why prospects don’t trust themselves to make decisions, and how language can create focus, trust, and compliance — without pressure.
They break down:
* Why asking for the order backfires
* How decisions are made emotionally, not logically
* The role of subconscious trust in closing deals
* Why focus is the real currency of influence
* How implied leadership language changes outcomes
* Why “selling to the yes” part of the brain works
This episode will challenge everything you’ve been taught about sales — and that’s the point.
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*Host & Guest Info*Ryan Alford
Host, Right About Now
Website:https://ryanisright.com
Paul Ross
Subconscious Sales Trainer
Website: https://www.sellwithsuggestion.com/rightaboutnow
