From Broke at 13 to $100M+: Josh Snow on Discipline, Luck, and Building a Legacy

Everybody has adversities. You can grow up as a billionaire's child and you've got to do something bigger than your dad There's adversity everywhere and I've learned that everybody has a story and that story is important But it's only as important as you make it to improve your life and the lives of the people you love around you and what you care about This is right about now with Ryan Alford a Radcast Network production We are the number one business show on the planet with over one million downloads a month Taking the BS out of business for over six years and over 400 episodes You ready to start snapping necks and cash and checks? Well, it starts right about now What's up guys welcome to write about now? We're always talking about how to get right and when I say right I'm talking about business I'm talking about life. I'm talking about some of my best buds doing shit that she wouldn't believe But we're gonna talk about today. We're gonna catch up like I like to do I love catching up with my friends when they're so successful. We're so fucking busy running around his name is Josh No, he is the founder and CEO of snow oral care brand. He started and we talked about three years ago right here on right about now And he's launching affiliate marketing dot com and he's got his hands in a lot of stuff. What's up, Josh? What's going on, Ryan? Good to be back and good to see your beautiful face and Excited to share some gems with everybody listening for sure. I love all my guests But like turn the dial up right now. This is where you're gonna learn something if you pay attention Josh has been uber successful. He's done the shit that's hard at the ground level Let me say people like to throw around and it was cool 10 years ago to say D to see yeah Oh, yeah, everybody started D to see brand well about 98% of those guys didn't make it Josh is in 150 plus countries and rocking and rolling and now back to coaching Let me tell you there's no better coach in the country for business and knowledge of what today's market needs Josh man I'm just want to kind of open it up and get you talking and tell me what the hell you've been up to other than looking good and moving to Nashville part-time. It sounds like yes, split into country a little bit. Thanks brother This marks my 20th year as an entrepreneur. I started at 13 years old because we didn't have any money really to be Answered you being broke should be a motivator if it motivates you and you stick with it long enough You build things in your life that are worth talking about for me 20 years of being an entrepreneur has taught me a lot And I've been very blessed to be the solo founder and CEO snow for over 10 years and bootstrapping it to over a hundred million and Total sales as a single guy just me and in a space that is pretty much impossible to get market share But that was part of the point of why I started that business which we can get into a little bit But that was part of it everybody has adversities you can grow up as a billionaire's child and you've got to do something bigger than your dad There's adversity everywhere and I've learned that everybody has a story and that story is important But it's only as important as you make it to improve your life and the lives of the people you love around you And what you care about is so for me building snow I burn all the boats We've done hundreds and hundreds of millions of dollars in sales online and I've never taken a dollar of distribution from the company I really burnt the boats in terms of every dollar is going back into creating better products for our amazing customers and Continuing to be a beacon of inspiration for who we are as entrepreneurs and kind of show one perspective or Facet of what you can do if you go up against the giants and you create something cool cool in the sense that it works And it helps a lot of people and if you stick with it and you stay in business long enough to become really lucky things like that happen And this phase of my life I want to underline what you just said because it's really important a lot of people get a little success and they pull out They start playing with the cash bag. Hey, we did half a million in sale the motor's run and it's going and I know there's Temptation you want to soak up that success. Yeah, but the ones that make it don't I think if they're being honest Is that ability to sort of delay gratification? Yes, that's it, isn't it? It's most about the canal that let's Assume that all the other variables are good enough that you do get success. You had a great product. You're doing the right thing Sure, but if you pull out money, you can't have that money to continue success It's the betting on yourself and famously in our generation Elon Musk and earlier in our generations Steve Jobs And we have a lot of these just massively successful category changing entrepreneurs and you look at their story, right? And so Jeff Bezos borrowed money from his parents And he had the ability to do that my parents will have money so I could borrow that from them But doesn't mean that he's better or I'm better doesn't matter if you're lucky enough to be born American You have half of it figured out believe it or not no matter how bad your situation is you do And if you're not America you still have half of it figured out because now with AI and all of the globalization that's democratized access to opportunity It's significant enough to talk about I didn't just learn this when I was born and knew how to hold all of my coins To my chest so I could reinvest making a lot of money losing a lot of money making a lot of money losing a lot of money If it doesn't teach you something or it doesn't craft and kind of sharpen your character It's a little bit more difficult because at the higher echelons of life people want to give to people That they believe want nothing from them. So there's this kind of paradox. It's just like raising money to business You got to raise money when you don't need it at all someone to say you're the stupidest guy a girl Raising money when you're making a million a month in profit. That's when you raise money if that's your path It's so tough to realize that Lead down and out you can't be down on out and desperate and get money. It's like it doesn't work that way How fortunate does it. It really doesn't like you would think that all right This guy's having a tough time or this girl's she's got it going on But something's off. Let's help her out people want to help people that they believe want nothing from them Which is a whole paradox of like well? What about the people that actually need help? Well, the people that actually need help in a capitalistic society many times are doing very well Which means you need to put yourself in a position to be lucky more often Which means you need to create your own luck luck equals preparedness meets opportunity If you are constantly getting prepared and in your earlier phases you have more time than money If you use that time wisely not a Netflix snapchat Instagram Consuming we make money through producing not consuming we learn to consuming we enjoy and entertain ourselves But somebody lacking purpose will drown themselves in entertainment and that includes making a million bucks this year You spend the million bucks if you spend a billion bucks a year in your lifestyle Which is possible you got to make a billion plus a year It comes down to what is the honest truth of what you're looking to go after and what is the not just shortest But most meaningful path to get there and I think it takes extreme discipline because you ever grit on one side You have discipline on the other which one do you want more of if you have more discipline early on you end up with quote Unquote less regret in the sense of I've used my hours as wisely as I could and so for 20 years I've been developing that mindset. I was born with it I don't know all the answers. I've had great mentors I've learned from friends and in my own experiences But we are who we're becoming and I think who I strive to become is always a better version of myself a better friend A better boyfriend a better leader a better boss whatever you want to call it better to myself as well I spent the first half of my entrepreneurial career chasing away from poverty or the chance of not making it And then the other half has been kind of littered with learning experiences and growth and all this stuff And so now I'm at a point where there's a legacy component I think that shows up and legacy can show up at 80 years old once you've made a lot of money You want to take care of your family whatever it is when it shows up It tends to pull on you stronger than a lot of other forces and so I'm in a Legacy transition of my life not to say that I'm not going to start more businesses more brands I love this stuff. This is my sport. I love it But how can I help every day people all around the world eight billion of us Access the things that I had to build manually and a lot of ways and so now with AI and all of this Not only can we as an organization build products faster better products more brands all this stuff What if we could help others and that's why I step back into the coaching world I've been a coach 15 years, but there was something missing in my life And I realized that even with the TV show even with a million followers There was still something missing and I think it's a dopamine release that comes from helping someone else That might have been in a similar scenarios you get accelerate that like get there faster And so that's been a big shift in my life I also realized that there's real opportunity to utilize the tools that are around us today Including AI at the top of course, but what would a younger Josh do with all the tools that are available today? And so I've been able to reinvent myself for the hundred time You don't have to ask permission to reinvent yourself You just do it. I'm in this phase where I'm transitioning in the sense of realizing what does Josh want to do when he gets older And at 33 years old 20 years in the game. This is all I've ever done all I've ever known Well for me if I can blend legacy with the sport that I love and create inspiration as a result of that That makes me feel really fulfilled And then I am a brand builder. I'm a builder. So I like to build things And so if I'm building and I'm coaching and teaching and creating content and sharing And then I'm also having a strong enough work life balance where I can enjoy my life Not at the detriment of what I want to achieve But give it myself the leeway to enjoy life That balancing act is important because I want to be a husband I want to be a father I want to also be a community leader I want to continue to inspire And I also want to continue to compete And that's one of the things about our sport is Tom Brady at 55 He's not in the Super Bowl But for us at 80 you could be president So it's like you get to compete longer Which means you're racing a marathon Which means it's very important to reinvent yourself for yourself And those around you using what you've learned And over time that wisdom your experiences and other peoples becomes intuition And that intuitive If you listen to it long enough Don't beat yourself up hard enough Because coming from poverty making a lot of money You go through these emotional journeys And I've done years of therapy and all kinds of stuff To really coaching I've spent millions of dollars on coaches myself Masterminds to realize that you're not alone There are other people that believe in you There are other people doing the same things And I realized that at this point There's a calling for me to continue to be a conduit For groups like that And help others inspire other people Multiply and live my life as healthy And as happily as I can And create that environment for my close family and friends And kind of be that without sacrificing what I want to be So I get to be exactly what I want to be I get to say what I want to say Because I no longer rely on an income from any one person I have the ability to create the life that I want And I think that that is part of the American dream That is part of financial freedom That is part of intuitive personality freedom As well to navigate those transitions And so I've been transitioning for 20 years From affiliate marketer to agency owner To exiting entrepreneur To oral care founder To coach And like there's just so much TV personality And so I've been very blessed to experience all of that At a very high level And at very sometimes high stress environment But what doesn't kill you makes you stronger And if you're intuitive enough to spend the time And money on yourself to develop You will realize these things earlier on And so for me I'm still a student I will always be a student But I've learned things that I don't want in my life Businesses that I could start Because when you're that prepared Opportunity comes by like a river And then it becomes the judgment To choose which opportunities are worth pursuing Without being a laggard And just sitting there in idle And not doing anything Because that's also dangerous So continuing to use progress as my clarity indicator And then help those around me wherever I can Create content because I want to share that I've been doing it for 10 plus years Sharing what I've been building The good, the bad, the ugly And that's created an audience That I've gone to learn a lot from as well And I'm not just a coach like I said So for me right now where I'm at Is how do I open up opportunity for a lot more people How do I help those in my sport As a coach help them excel So I get a piece of dopamine release Almost like getting revenge on a younger self Of like helping a younger self And I have students that are two Almost three times my age, one of them So it's like it's not about age It's about the sport that you're in And committing yourself to it long enough To be a producer in your category Locally, et cetera And so I've been able to have all those tastes And now it's like I want to create legacy I want to compete as long as I can I want to build better and better things I want to be unapologetic about being myself And so that transition has taken the last five years And over the last year or two It's been extremely kind of realized In the way that I live my life And I don't do anything I don't want to do I do the things I love to do And I'm very blessed to do that And I have worked for almost 20 years To put myself in a position to do that And I wish I would have realized it earlier But I've realized it now And so that's what I'm focused on affiliatemarketing.com, snow of course I've got my hair care line, Nala We've got plenty of things My investments, real estate, all this stuff But for me, it's Where can I add the most value on a sustainable basis That sharpens my craft That allows me to compete And allows me to be present In my day-to-day life Josh, no There it is The snow flow That's what we call it I could listen to you all day, brother It's so much knowledge Thanks for having me on And I'm always here And anybody listening at Josh Snow For anything for me And then at snow, S-N-O-W For anything Snow related Affiliatemarketing.com Keep your eyes peeled for that Because I want to teach millions of people To do what I've done, etc And then if you're an entrepreneur out there Looking to take it to the next level And you want to accelerate that I'm more than happy to chat with you My team, I've got a phenomenal world class team That I'm very blessed and grateful for That we're going to help you One way or another So don't be shy to reach out No matter what Even if you're not a fit for the one on one You might be a fit for the group You might be a fit for all the free content we have Whatever it might be So at Josh Snow At snowaffiliatemarketing.com And then if you're interested in any More content in terms of like TV show stuff Goingpublic.com Very, very proud of the team And what they've created And what we've created together In getting the word out About the American dream Because the American dream is gone global And we're on a tour To help everybody Reach the American dream He is Josh Snow He dropped all the dates We're going to have all those links In the show notes And on Ryan is right.com We'll have all the access there Highlight clips There'll be a lot from this We will bring The store report Back soon It won't be three years Hopefully just a few months Josh can't wait to catch up more In person We're going to make that happen I'm telling you I'm telling you We got to do it All right, man I love Josh I'll appreciate him for coming on We appreciate you For making us Number one We'll see you next time Right about Now