Most brands are stuck playing the messy marketing math game — spending more on ads just to stay alive.
In this episode of Right About Now, Ryan Alford sits down with Jon Davids, CEO of Influicity and author of Marketing Superpowers, to break down how the smartest brands are building movements instead of buying attention.
Jon explains why paid ads alone are a losing strategy, how modern brands turn customers into communities, and what it really takes to own demand instead of renting it from platforms like Facebook and Google.
What You’ll Learn:
• Why “renting attention” is killing modern brands
• The difference between performance marketing and movement marketing
• How to build a cult-like community around your product
• Why most influencers make no money (and how to avoid that trap)
• The “Minimum Viable Concept” strategy smart founders use before launching
How brands like Liquid Death built demand before the product existed
If you’re a founder, marketer, creator, or brand builder who wants long-term growth instead of short-term spikes, this episode is a must-watch.
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