Most people rush to build a personal brand — and end up with views, likes, and zero leverage.
In this episode of The Radcast, Marian Esanu breaks down why personal branding should come AFTER you build a real business, not before. From fake experts and imposter syndrome to why most creators can’t turn attention into revenue, this conversation exposes the biggest mistakes people make when chasing visibility.
If you’re building content but not converting it into sales — or feeling pressure to brand yourself before you’re ready — this episode will completely change how you think about personal branding.
👇 This is the long game most people don’t want to play.
*What You’ll Learn in This Episode*
• Why building a personal brand before a business is risky
•The difference between being an expert vs an enthusiast
•Why “just getting views” is a losing strategy
•How fake authority kills trust (and conversions)
•Why most personal brands are impossible to sell or exit
•How Marian built businesses before building his brand
•The role of research, competitors, and monetization
•How organic content + paid traffic actually work together
*Key Takeaway*
If you don’t believe in what you’re selling — your audience won’t either.
Timestamps
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*Keep up with Marian Esanu*
• Personal Branding Ninja
• Momentum Podcast
