Companies say they cannot find qualified workers, but Nicole Feenstra believes many are making their jobs sound impossible to want. The DNA Agency founder joins Ryan Alford to expose the boring job descriptions, paper-flyer recruiting, broken applicant funnels, and forgettable messaging driving candidates away.
Nicole explains why work has suffered from a decades-long PR problem and how employers can sell opportunity, purpose, growth, and impact instead of publishing a lifeless list of responsibilities. Ryan and Nicole examine the skilled-labor shortage, the hands-on careers AI is unlikely to replace soon, and why attracting employees is completely different from retaining them.
They also unpack niche marketing, audience targeting, geofencing, rapid testing, and the surprising marketing strategy behind My Big Fat Greek Wedding. If your company struggles to attract great people, this episode reveals how better storytelling can transform the entire hiring journey.
THIS EPISODE IS BROUGHT TO YOU BY GOHIGHLEVEL
GoHighLevel helps businesses and agencies manage leads, automate follow-up, book appointments, and keep customer conversations moving from one platform.
Explore GoHighLevel with Ryan Alford:
https://www.gohighlevel.com/?fp_ref=ryanalford
TOPICS COVERED
• Why companies struggle to attract qualified employees
• The decades-long PR problem surrounding work
• Why traditional job descriptions fail
• Turning a job into an exciting career opportunity
• Employer branding and workforce marketing
• The skilled-trades labor shortage
• Jobs AI is unlikely to replace soon
• Employee acquisition versus employee retention
• Building purpose and advancement into a position
• Creating an effective applicant journey
• Using geofencing to recruit students and workers
• Niche marketing and finding the right audience
• Rapid campaign testing and iteration
• The My Big Fat Greek Wedding marketing strategy
• Why human stories outperform corporate facts
CONNECT WITH NICOLE FEENSTRA
The DNA Agency: https://thednagency.com/
Nicole on LinkedIn: https://www.linkedin.com/in/nicolefeenstra
Nicole on Instagram: https://www.instagram.com/thenicolefeenstra/
The DNA Agency on LinkedIn: https://www.linkedin.com/company/the-dna-agency
The DNA Agency on YouTube: https://www.youtube.com/channel/UCqR72gkCjQCbLdJoEQIxiHA
CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW
Right About Now: https://www.ryanisright.com/
Ryan Alford: https://www.ryanalford.com/
Instagram: https://www.instagram.com/ryanalford/
LinkedIn: https://www.linkedin.com/in/ryan-alford/
YouTube: https://www.youtube.com/@RightAboutNowwithRyanAlford
