Stop chasing every lead—and start engineering exclusivity.

In this episode of Right About Now, Ryan Alford sits down with Dr. Deepak Dugar, the world-renowned Beverly Hills surgeon who built a luxury medical empire by mastering one core principle: the riches are in the niches.

From operating on celebrities and global icons to creating a brand that commands premium pricing without spending a dollar on ads, Dr. Dugar breaks down the mindset, hiring strategies, and positioning tactics that separate elite brands from the mediocre.

This is a masterclass in:

• Luxury brand positioning
• High-performance hiring
• Exclusivity-driven marketing
• Competing only at the highest level

If you’re an entrepreneur, creator, or operator tired of racing to the bottom—this episode will change how you think about growth forever.

Topics Covered:

• Why niche dominance beats mass appeal every time
• How luxury brands filter customers instead of chasing them
• The real cost of saying yes to the wrong clients
• How to hire competitive, high-performance teams
• Why mediocrity kills elite businesses

📍 Watch now and learn how the best in the world think differently and how you can too!

Connect with Dr. Deepak Dugar

Instagram: Deepakdugarmd
Website: www.Scarlessnose.com