Yousuf Ahmed discusses his perspective on sustainability, explaining that the ultimate goal is a set of positive outcomes, such as lowering carbon emissions or reducing plastic waste. He asserts that these goals should be met without having to "beat the consumer over the head" by making them pay more for sustainable products.
#Sustainability #BusinessStrategy #YousufAhmed #GreenBusiness #ConsumerGoods #BrandBuilding #EcoFriendly #Innovation #BusinessModel #YouTubeShorts #RightAboutNow
