In this episode of Right About Now with Ryan Alford, we go behind the scenes of one of the biggest marketing campaigns in the sports and entertainment world. Host Ryan Alford sits down with Casey Hurbis, Chief Marketing Officer of BetMGM, to explore how AI, creativity, and data-driven storytelling are reshaping the future of marketing.

Casey reveals the making of BetMGM’s “Make It Legendary” campaign starring Jon Hamm, the evolution of marketing from traditional media to the AI era, and how BetMGM leverages the MGM Resorts ecosystem to deliver a world-class player experience.

Listeners will get a rare inside look at:

How AI and machine learning fuel personalized marketing at scale
The creative and production process behind large-scale campaigns
The role of data, loyalty, and brand ecosystems in building engagement
The balance between human creativity and AI efficiency in modern marketing
What it takes to stand out in a crowded digital landscape

🎧 Whether you’re a marketing leader, brand strategist, or creative professional, this episode is a masterclass in building legendary campaigns that connect and convert.

🕒 TIMESTAMPS

00:00:00 – Introduction & Episode Overview
00:01:04 – AI & SurveyMonkey Ad
00:01:18 – The Rapid Pace of Change in Marketing
00:01:36 – Podcast Intro & Welcome
00:02:10 – Personal Connection & Sports Wagering
00:03:05 – Casey’s Background & NFL Campaign Launch
00:04:26 – Managing Large-Scale Brand Campaigns
00:06:23 – Evolution of Marketing: 30 Years in Review
00:08:04 – Print & Newspaper Advertising Memories
00:08:59 – AI’s Role in Marketing & Personalization
00:11:15 – “Make It Legendary” Campaign & Jon Hamm
00:14:14 – Leveraging MGM Resorts’ Brand Ecosystem
00:17:12 – Campaign Production & Content Atomization
00:19:11 – Defining Success & Player Engagement Metrics
00:20:36 – The Marketing Funnel & User Retention
00:21:38 – BetMGM’s Team Culture & Partnerships
00:22:10 – Outro & Show Closing

🎥 Watch or listen to the full conversation and learn how to make your next campaign truly legendary.

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