In this episode of Right About Now, host Ryan Alford sits down with Brett Farmiloe, CEO of Featured.com, to explore the evolving world of earned media, PR, SEO, and AI. From platforms like Featured.com and HARO (Help A Reporter Out) to the rising influence of AI and large language models (LLMs), Brett shares how businesses and experts can gain authentic media exposure without relying on paid ads.
👉 Learn why earned media is more valuable than ever, how to measure PR ROI, and practical strategies for connecting with journalists to boost credibility, trust, and visibility in today’s marketing landscape.
🔑 What You’ll Learn in This Episode:
• The difference between earned media vs. paid media
• Why PR is hard to measure and common misconceptions about ROI
• How AI and LLMs are reshaping visibility and brand discovery
• The role of Featured.com and HARO in connecting experts with journalists
• Why human expertise still matters in an AI-driven content world
• Actionable tips to leverage PR, SEO, and AI for long-term brand growth
🕒 Timestamps:
00:00 – Introduction to Earned Media and PR
00:42 – Challenges and Misconceptions in PR
02:07 – Paid Media vs. Earned Media Explained
03:26 – Media Sourcing Challenges & AI’s Role
04:20 – AI, SEO, and the Shift to Brand/PR
07:05 – Brand Marketing and the PR Funnel
07:55 – LLMs and the Changing Purchase Funnel
09:30 – HARO’s Simplicity and Enduring Value
11:41 – AI Content vs. Human Expertise
14:21 – The Need for Human Experts in AI
15:41 – How to Use Featured and HARO
17:00 – HARO Monetization and Value
18:08 – Featured + HARO Integration
19:23 – Wrap-Up and Final Thoughts
If you want to grow your brand, improve PR visibility, and stay ahead in the AI era, this episode is packed with insights you can’t miss.
🔔 Don’t forget to subscribe for more episodes on marketing, PR, AI, and brand growth strategies.
#EarnedMedia #PublicRelations #AI #SEO #RightAboutNow #MarketingPodcast #PRStrategy #FeaturedCom #HARO
