Most podcasts don’t fail — they stall.
In this episode of Right About Now, Ryan Alford sits down with Tom Webster, author of The Audience Is Listening and co-founder of Sounds Profitable, to break down why nearly 90% of podcasts plateau and what actually drives sustainable growth.
Spoiler: it’s not more clips, ads, or social promotion.
Tom shares hard truths about:
• Why creators confuse “authenticity” with lack of preparation
• The most overlooked growth lever in podcasting: editing for flow
• How elite shows structure conversations to answer the next listener question
• Why you’re not entitled to an audience — and how to earn one
• The real state of podcasting growth, monetization, and opportunity
• Why podcasts are still one of the fastest-growing ad-supported mediums
If you’re a podcaster, brand, or creator trying to break through the noise, this episode will change how you think about content forever.
👇 Watch till the end for Tom’s practical framework you can apply to your next episode.
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