Podcasting is being pulled toward video, massive platforms and automated ad buying, and the creators who built the industry may be the ones squeezed hardest.
Jeff Umbro, founder and CEO of The Podglomerate, joins Ryan Alford to explain why the podcast business model is changing, why expensive narrative shows are disappearing and how Netflix, YouTube, Spotify, SiriusXM and iHeart are competing for audience attention. Jeff also reveals why brands may soon choose 90% of the impact for 10% of the effort through programmatic advertising, leaving smaller niche shows fighting for revenue.
Ryan and Jeff debate audio versus video, audience acquisition versus retention and when “good enough” production beats expensive perfection. Their warning for creators and business owners is clear: define the result your show must deliver, diversify your revenue and never build your entire business on one platform.
TOPICS COVERED
• Why podcasting is rapidly becoming a video business
• The battle between Netflix, YouTube, Spotify and SiriusXM
• Why narrative podcasts are losing funding
• Programmatic advertising versus direct sponsorships
• Why smaller podcasts could lose advertising revenue
• Attracting new listeners versus retaining an audience
• When production quality becomes an expensive distraction
• Building a podcast around measurable business goals
• Diversifying podcast revenue beyond advertising
CONNECT WITH JEFF UMBRO
The Podglomerate: https://podglomerate.com/
Work With The Podglomerate: https://podglomerate.com/connect/
Jeff Umbro on LinkedIn: https://www.linkedin.com/in/jeffumbro/
Podcast Perspectives: https://listen.podglomerate.com/show/podcast-perspectives
Podcast Perspectives on YouTube: https://www.youtube.com/@Podglomeratepods
CONNECT WITH RYAN ALFORD
Right About Now: https://www.ryanisright.com/
Ryan on Instagram: https://www.instagram.com/ryanalford/
Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/
