Chandler Bolt, founder and CEO of SelfPublishing.com, joins Ryan Alford to break down how a business book can become a serious revenue asset, including the book Chandler says generated roughly $7 million in sales for his company over the last 12 months. He explains why he believes traditional publishing is broken, why so many aspiring authors never finish their books, and how self-publishing gives entrepreneurs more control over the upside.

Ryan and Chandler get practical about the eight milestones from idea to launch, the four Ps that make a book worth reading, and why finishing the rough draft matters more than obsessing over titles and marketing too early. They also put real numbers behind the process, from the investment required to professionally publish a book to reverse-engineering leads, sales, referrals, and measurable ROI.

If you have ever thought about writing a book to build authority, close more business, or turn your expertise into an asset that keeps working years after publication, this conversation lays out the playbook.

TOPICS COVERED

• How Chandler says one book generated roughly $7M in business sales
• Why Chandler believes traditional publishing is dead
• The eight milestones from book idea to launch
• Chandler’s four Ps: Person, Pain, Promise and Price
• What it actually costs to professionally publish a book
• Why bestseller status may not matter for entrepreneurs
• Turning a book into leads, sales and referrals
• How to calculate the ROI of a business book

CONNECT WITH CHANDLER BOLT

SelfPublishing.com:
https://selfpublishing.com/

Episode Offer / Consultation:
https://selfpublishing.com/writeaboutnow

Instagram:
https://www.instagram.com/realchandlerbolt/

LinkedIn:
https://www.linkedin.com/in/chandlerbolt/

YouTube:
https://www.youtube.com/@ChandlerBoltOfficial

CONNECT WITH RYAN ALFORD

Right About Now:
https://www.ryanisright.com/

Instagram:
https://www.instagram.com/ryanalford/

LinkedIn:
https://www.linkedin.com/in/ryan-alford/