What happens when a customer asks ChatGPT for the best company in your category and your business never appears? Featured founder and Help a Reporter Out CEO Brett Farmiloe joins Ryan Alford to explain how earned media, expert quotes, and credible third-party mentions can improve AI visibility and influence which brands large language models recommend.

Brett breaks down why one major press hit rarely transforms a business, why PR must be treated as a consistent long-term effort, and how Featured and HARO connect business experts with journalists looking for credible sources. Ryan and Brett also debate AI-generated pitches, human expertise, the changing customer funnel, and why buyers may now travel from discovery to purchase entirely inside an AI conversation.

If your competitors are being cited by ChatGPT while your company remains invisible, this episode offers a practical starting point for getting found.

TOPICS COVERED

• How to get your business recommended by ChatGPT
• AI search visibility and large language models
• Why earned media matters in the AI era
• How media citations influence AI recommendations
• The difference between paid and earned media
• Why one major media feature may not produce immediate sales
• Measuring the ROI of public relations
• How AI is changing the traditional marketing funnel
• Using Featured to connect with publishers and journalists
• How Help a Reporter Out works
• AI-generated pitches versus genuine human expertise
• Building brand authority through consistent media exposure

CONNECT WITH BRETT FARMILOE

Featured: https://featured.com/

Help a Reporter Out: https://www.helpareporter.com/

Brett on LinkedIn: https://www.linkedin.com/in/brettfarmiloe

Brett on X: https://x.com/BrettFarmiloe

CONNECT WITH RYAN ALFORD AND RIGHT ABOUT NOW

Right About Now: https://www.ryanisright.com/

Ryan Alford: https://www.ryanalford.com/

Ryan on Instagram: https://www.instagram.com/ryanalford/

Ryan on LinkedIn: https://www.linkedin.com/in/ryan-alford/